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The Florists' Review 



August 6, 1914. 



We Want You to Try Our Beauties 



We know there are no better Beauties coming into this market and we have a large supply— larger 

 this week than at any previous time this summer. We want specially to hear from regular buyers— 

 we want to show what we can do. 



CA.N FURNISH GOOD SUMMER ROSKS IN QUANTITY. 



Headquarters for Lilies, Giganteum and Rubrum 



We ore prepared to fill all orders for Gladioli and Asters, any color, 



with first-class stock 



A. L. VAUGHAN & CO. 



(NOT INC.) 



161 N. Wabash Ave. 



rCentral 2571 



TEI^EPHONES-^ Central «57» 



lAato. 48-734 



CHICAGO 



Mention Tb« R»Ttew wli»ii jon writ*. 



Beauties as compared with last week; 

 one or two growers are just coming in 

 with nice crops from young plants. 

 Stem and foliage are fine and the flow- 

 ers are as large as can be expected at 

 this time of year. Cool nights are re- 

 sponsible for considerable mildew in the 

 roses of growers who are careless about 

 ventilation and heat. The principal 

 change in the rose market is found in 

 increased cuts of Killarney Brilliant. 

 This novelty has been largely planted 

 and most growers who are trying it now 

 are cutting more -or less from the young 

 stock. Not many are yet able to cut 

 stems of much length, but the rose is 

 well liked. Mrs. Eussell continues the 

 best seller, however. Shawyer is well 

 liked by the buyers and the receipts 

 usually are quickly picked up. Bulgarie 

 also is popular and seldom accumulates. 

 Milady is much more abundant than it 

 ever has been before at this time of 

 year, for a number of growers planted 

 it much more heavily this year than 

 last, when it was on probation. Unfor- 

 tunately, the cut comes at a time when 

 there is little call for red roses. 



Carnations are of minor importance 

 at present. Only a few _ indoor flowers 

 now come in, but there are considerable 

 quantities of field-grown stock. The 

 demand is light. Instead of carnations, 

 the buyers are asking for asters. Of 

 these flowers there are great quantities, 

 but the majority are extremely poor, 

 because of the lack of rain. Really good 

 asters are excellent property, but there 

 is nothing in the market that is harder 

 to move than the small, open-centered 

 and short-stemmed stock. The daily re- 

 ceipts run into big quantities and some 

 of the wholesalers are finding it impos- 

 sible to clean out at any price. 



The market is full of gladioli and 

 prices are as low as they ever have 

 been in this market, but the receipts 

 do not prove as unwieldy as many ob- 

 servers had expected they would be this 

 year. Perhaps it is the dry weather 

 that is holding back the anticipated 

 heavy cuts, but thus far it has been pos- 

 sible to sell everything of worth-while 

 quality that has come in. True, there 

 is a large quantity of mixed stock that 

 has little value, but good America, King 

 and Augusta still are selling in what 



GREENHOUSE WINDSTORM INSURANCE 



FLOHjAN D. WALLA££ 



mma serjs 



insurance exchange builoino 

 Chicago 



Mfeutlun The Kertew wben joa write. 



should be a satisfactory fashion in view 

 of last year's prices and the increase 

 in plantings this year. 



Easter lilies are abundant and there 

 has been a large increase in the supply 

 of auratums. Bubrums also continue 

 plentiful. The orchid supply is in only 

 a few hands, but there is an abundance 

 of stock and prices are low, considering 

 the fine quality. Valley is not in large 

 supply, but is equal to the demand. 



The green goods market is quiet, as 

 it always is at this season, when cut 

 flowers are plentiful and funeral work 

 the chief demand. 



Various Notes. 



Chicago growers who use West "Vir- 

 ginia smokeless coals and pay $2.10 

 freight are pleased with the decision of 

 the Interstate Commerce Commission 

 published August 1, refusing the rail- 

 roads permission to advance the rate 

 five per cent, or 10% cents per ton. The 

 advance, had it been granted, would 

 have cost a dozen or more of the larger 

 places anywhere from $300 to $3,000 per 

 year, and all others in proportion. 



John Poehlmann says he thinks the 

 war in Europe, should it prove pro- 

 longed, will have little effect on Ameri- 

 can florists, believing that general busi- 

 ness will soon settle down and proceed 

 as usual. The trade may be affected by 

 the interruption of imports, especially 

 of Dutch bulbs, valley pips and florists' 

 supplies. 



GLADIOLI 



I can supply cut Gladioli now. 



E. E. STEWART 



BROOKLYN, - MICH. 



Mentlwi The BeTlcw whtn yon wrlfi 



H. N. Bruns says he sees little pros- 

 pect of getting the new crop valley pips 

 from Hamburg at the usual time and 

 that he has, therefore, ceased selling 

 cold storage stock, preferring to hold 

 the quantity now on hand until he sees 

 where the supply for his own forcing i» 

 to be replenished. 



Miss Mattie C. Lindon, daughter oi' 

 Mrs. Sarah Lindon, who does business 

 as the Temple Floral Shop, at 108 Easr 

 Fifty-first street, returned August ' 

 from a vacation at Benton Harbor, 

 Mich. Mrs. Lindon expects to open he- 

 new store, at 828 East Forty-seventh 

 street, about August 15. 



Charles Erne, of Erne & Klingel, say+ 

 he believes that the flower business ii 

 July, while not up to the best previou-i 

 record, still has been fully as good as 

 trade in any other line and better tha i 

 most. 



Almost any Monday you can fini 

 Frank Schramm, of Arlington Height', 

 and F. F, Scheel, of Schermerville, at 

 Kyle & Foerster's. Mr. Schramm no^^^^ 

 devotes his time to driving his car, an<l 

 Mr. Scheel takes a day off to look 



