

AUOUbT 6, Iftl*. 



The Florists' Review 



35 



THE FLORISTS' 

 MANUAL 



A Business Book For Business Men 



Second Edition 



Thoroagphly Revised and Broug^ht 

 up to Date 



No dry-as-duBt botanical classifications, but 

 tells you just how to produce marketable plants 

 and cut flowers in the best and cheapest way. 



Treats of over 200 subjects and is freely 

 illustrated with fine half-tone engravings. 



Price, $6.00, 

 Prepaid by Express or Mail. 



FLORISTS' PUBLISHING CO. 



Caxton BoUdinar, f^UII^AI^n 



508 S. Dearborn Street. UniwAUU 



LATEST DESIGNS IN 

 BASKETS AND NOVELTIES 

 Aumer, Dierks & Arenwald 



Office and Salesroom, 4 W. S8th St. 



Tel. 8306 Med. Isq. NBW YOBK 



MeBttoB The BfTlew wt«n yen write. 



their Boston exhibit will be made ex- 

 actly as intended despite the war. 



Mrs. Fred Ehret and Miss Ehret will 

 attend the convention. 



B. Eschner, of the M. Bice Co., states 

 that on account of the conditions in 

 Europe, due to the war in progress, it 

 will be next to impossible to receive 

 any quantity of imported merchandise 

 and there will no doubt have to be an 

 advance in price on such as is received. 

 Phil. 



NEW YORK. 



The Market. 



Following the hot wave came the wet- 

 test, chilliest week Julv has known in 

 a generation. From 95 degrees to 55 

 degrees is a considerable drop in mid- 

 summer. But the week 's end developed 

 a higher temperature, and August 

 opened with clear skies and lessened 

 humidity. Business, however, showed 

 no improvement in the cut flower mar- 

 ket, and the only features of importance 

 were the lessening in rose shipments and 

 the tremendous flood of asters and gla- 

 dioli. In roses, carnations, orchids and 

 lilies there is no change in the prevail- 

 ing prices. Lilies are, perhaps, a trifle 

 stronger. There are few carnations, and 



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Mention The Rerlew when you write. 





extremely few good roses. There seems 

 to be a great abundance of orchids. 

 Now that the steamer trade has been 



so seriously interfered with by the war 

 in Europe and the financial skies are 

 clouded, the effect of these menaces upon 



