40 



The Florists' Review 



August 6, 1014. 



11 4^ 



PAOK8 OF RITAILBBS* CARDS 



THIS department for the cards of 

 Leading Betail Florists— those 

 florists who have the facilities for fill- 

 ing the orders sent them by other 

 florists — ^has made possible the recent 

 rapid development of this branch of 

 the business, a branch of the trade 

 now established for all time and so 

 helpfnl that its volume wUl keep on 

 increasing for many years. 



Are you sending and receiving your 

 diare of these orders? Tou can send 

 your share (and make 20 per cent profit 

 without effort) if you let your custom- 

 ers know you can perform this service 

 for them. To receive your share — ^well, 

 The Review's department for Betall- 

 ers' cards remains the one way of 

 getting prompt action on the order in 

 hand. 



To be represented costs only 70 

 cents per week on a yearly order. 

 This is for one-inch space. Other 

 spaces in proportion. 



Why not send your order today — 

 BOW— before you forget it? 



J. J. BBNBKB 



^Florist and Decorator 



CBOIOB cm* FLOWSRS. PLANTS anb FLORAI. OKSIONa 

 1SI« OLITS STSBBT 



ST. ix>DXS. MO. January 11 , 



Plorlsts' Publiehing Co., 



Chicago, 111. « 



Gentlemen: ^ 



Diuring the past year I paid you $18.30 for a 

 half Inch advertisement In the Retail Florists Department 

 of The Review. I received through thlo email advert leement, 

 froa January 1, 1913, to December 31, 1913, orders to the 

 wsount of 1566.00. They came by nail and telegraph from 

 ■•« York to San Francleco and from New Orleans to Hlnneapolle. 

 Slnoa I allowed tho aandera 20%, the record is as follows: 



Total value of orders 



Less 30% allowed aendara.. 

 Met value of orders. ^ . . 



1566.00 



u.ao 



I. BO 



Hare la an addition of $453.80 In buelneea which 

 eovld sot etlMTwlaa have been obtained and at an expense of 



only iie.ao. 



Sinoa ay advertlaaaent appeared only in The Review 

 it goaa to ahow what the retail floriats through the country 

 loaa if they do not uaa this medium of advartiaing It alao 

 goes to ahow that The Review is not only thara with a big *R* 

 but that it hae three more big "R*e* - Raadara - Raliability 

 Raaultai ^ ^ 



^nirs raspactfully. 



allUsMS. 



Edwards Floral 

 Hall Company 



1716 radfic Ave. 



ATUNTKOTY, NrWJOSEV 



iNonerim: Mediterranean and 

 South Carolina Avenuei. 

 Member FlorUti' Telegraph Delivery ABa'n. 



Your ordeif for ATLANTIC CITY, N. J. 



will be caretally filled bj 



1808 Pacific Ava. 



Member Florists' Telegraph DeUvery. 



PtflUPS BROS., 938 Broad St 



NEWARK, N. J. 



Aitistk Floral Work and Long Stem 

 Beauties Our. Specialty 



N EW J ER8 EY 



EDWAKD SCEERY-PATERSON u4 PASSAIC 



Member Florials' Telegraph Delivery Aaaociatlon 



LANCASTER, PA. 



B. F. BARR & CO^ Leading Fhirists 



II 



THE ROSERY" 

 UMCASTnirs quality plowcii shoi» 



Lou Helen Dundore Moore 



NONTCLAIR, N. J. 



MASSMANN, 

 LewlInK Florist 



All Orders Promptly Attended to 



L. D. Phone No. 433 



ST. LOUIS. 



The Market. 



There is little to say regarding the 

 local wholesale market last week, as the 

 buyers show little activity. Stock of 

 anything in season is plentiful enough 

 and the prices are low. The retailers 

 say the business is at its lowest ebb, 

 with hardly anything except funeral 

 work, and even that is light. In look- 

 ing over the stock at the different 

 wholesale houses, I found a great abun- 

 dance of roses, the bulk of them Killar- 

 neys of the several varieties, many 

 showing improved stem and flowers. 

 There also are plenty of Wards and 

 Beauties of fairly good quality. Car- 

 nations are nearing the end. A few 

 good ones are seen, but most of them 

 are small and sell cheaply. Sweet peas 

 are few. Asters are coming in quite 

 heavily, but fancy stock as yet is scarce, 

 the bulk of the receipts showing the 

 bad effects of the dry summer. A few 

 dahlias are coming in, but they sell 

 poorly. Good gladioli are plentiful, but 

 move slowly, as so niany of the ordi- 

 nary sorts are offered at as little as $10 

 in thousand lots. Shasta daisies and 

 Easter lilies are more than the demand 

 can use up at present. A few light 

 showers last week brightened up the 

 outdoor stock somewhat. 



In greens the market found slow sales 

 during the week, with plenty of fancy 

 ferns, asparagus and smilaz. 



Various Notes. 



The St. Louis Florists' Club will hold 

 its annual election of officers at the 



FLOWERS delivered promptly in 

 Buffalo, Niagara Falls, East Aurora. 

 Lockport, Tonawanda, Lancaster and 

 other Western New 

 York cities and 

 towns. 



304 Main Street 

 BUFFALO, N.Y. 



Members Florists* Telegraph Delivery Association 



S. A. ANDERSON 



440 Main St., BUFFALO, N. Y. 



Anderson service means fresh, sturdy stock, 

 and prompt deliveries in Buffalo. Lockport, 

 Niagara Falls and Western New York. 



MEMBEK OF THE FLOHIBTS' TELEORATH DELIVEB^ 



CLARK, iLORIST, is« Washlncton At*. 



Member Florists' Telegraph DeUvery. 

 Orders for Northeastern PennsylTanla filled 

 promptly. Usual discount. Both phonee Mo. 8454. 



f^ SCHULTHEIS, FLORIST 



Write, Phone or Wire 



618 Llndon Street, 



SCRANTON,rA. 



OLEAN, N.Y. 



and VICINITY 



Ucwdlya. Flwiit 



Our Mettot "Business on 

 the aouare or no business." 



W. and W. FLOWER STORE 



•9 S. Main St., WASHINGTON, PA. 



Wholesale and Retail Florists. 



Wholesale and Retail orders for 

 CUT PLOWmS. rUNKRAL DKSIONS.'«la 



tay telegraph will recelTe prompt attention at 



IRA a. MAIIVIN'S,Wiik«s.Barra,Pa. 



""S, Altoona, Pa. 



All Ordtri Oarttully Eneutcd 



