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12 



The Florists' Review 



AVOUST 13, 1914. 



to Scarboro Vjeach to spend the rest of 

 the pvening. 



JFrifiay was a delightful day, and, as 

 tlie guests of the Toronto Gardeners' 

 and Florists' Association, a large con- 

 tingent crossed the lake and spent the 

 day at Niagara Falls. 



■Despite the war news, the week's 

 convention was a most interesting af- 

 fair, and it is sincerely to be hoped 

 that next year's outing, which is to 

 take' place at London, Ontario, will 

 bring all the members together again, 

 and many more in addition. 



The Dale Estate, Brampton; W. W. 

 Gammage, London, Out.; H. Bayers- 

 dorfer & Co., Philadelphia, and the 

 John Connon Co., Hamilton, made at- 

 tractive exhibits of their goods at the 

 (lonventiort hall, each firm securing 

 diplomas at the hands of the judges. 



The Election. 



The officers elected for the ensuing 

 season were: 



President — H. B. Cowan, Peterboro, 

 reelected. 



First Vice-President — 'F. W. Adams, 

 Toronto. 



Second Vice-President — J. A, Fraser, 

 Prescott. 



Secretary-Treasurer — Julius Luck, 

 Montreal, reelected. 



Executive Committee — R. L. Dunn, 

 n. J. Eddv, J. Jordan, A. Ferguson, J, 

 Milford, F. Wise, J. Graham, A. H. 

 Ewing, H. G. MuUis, F. Dicks, Geo. 

 Douglas and J. Williams. 



The Attendance. 



The attendance was larger than at 

 any previous meeting and quite en- 

 thusiastic. Practically all of the mem- 

 bers of the Toronto Gardeners' and 

 Florists' Association were at the meet- 

 ings and took part in the excursions. 

 Those from out of town whose presence 

 was noted are as follows: 



Bennett, J., Moiitronl. 

 Cook, R. T. 



Cowan, H. B., Peterboro. 



Dale, Edward, Brampton. 



Dobbie, Joltn, Niagara Falls. 



Dunn, R. L., St. Cfttherlnes. 



Kddy, H. J., Montreal. 



Bdwards, Mrs. W. H. 



Everest, B., Ottawa. 



Fendley, Wra., Brampton. 



Fraser, J. A., Prescott. 



Gammage, W. W., London. 



Green, A. 



Hay, Clias., Brock vllle. 



Ilopton, Mr. and Mrs. Geo., Montreal. 



.Teuningg, R., Brampton. 



Jordan, J., Peterboro. 



Luck, Julius, Montreal. 



McKenna, Jas., Montreal. 



Marcoun, Prof. W. T. 



Mepstead, E. J., Ottawa. 



MuUlB, II. G., Brampton. 



Packman, C, Ottawa. 



Peacock, W. G., Brampton. 



Phllpott, H. E., Winnipeg. 



Porter, J., ColUngswood. 



Street Bros., OrilliK. 



Taylor, Wm., Barrle. 



White, R. J., Toronto. 



WUsblre, A. C, Montreal. 



Wise, F., Peterboro. 



Wood, Wm. K., Toronto. 



RETAIL STORE MANAGEMENT 



WHAT THE LEADERS IN THE TRADE ARE DOING 



THE WHITE HOUSE FUNERAL. 



Many extremely handsome designs 

 were produced by Washington florists 

 for the funeral of Mrs. Wilson, wife of 

 the President, and, all told, they filled 

 more, than 150 orders. These orders 

 started to, come to the store* late on 

 the afternoon lof August 7, but many 

 were not placed until Monday morning 

 for delivery the. same afternoon. The 

 coming of a Saturday half -jholiday and 

 Sunday between these two dates placed 

 the stores at somewhat of ia disadvan- 

 tage, but everj-thing was handled ex- 

 peditiously, 



George C. Shaffer furnished more 

 than twenty designs, among them be- 

 ing a massive standing wreath, eight 

 feet high, containing upwards of 300 

 rubrum lilies forming the upper half of 

 the wreath proper, the lower section 

 being white asters interspersed with 

 croton foliage. 



J. H. Small & Sons, with but one or 

 two exceptions, furnished the pieces for 

 the entire diplomatic corps stationed in 

 Washington. The majority of these 

 were in the form of standing wreaths 

 and were put up in a solid way, guar- 

 anteeing safe shipment to Eome, Ga., 

 where Mrs. Wilson was laid at rest. 

 While large quantities of Radiance, 

 American Beauty, Killarney Queen and 

 other roses were used, the tributes of 

 the South. Aifiericahs consisted largely 

 of cattleya, formosum and vanda 

 orc'hids. Many of these were tied with 

 fcows of the national colors of the 

 countries for which they were sent. 

 They also furnislied offerings for the 

 W^ashington corps of correspondents, 

 the Daughters of the American Revolu- 

 tion, the Daughters of the Confederacy, 

 the Gridiron Club, and for Mr. and Mrs. 

 Theodore "Roosevelt. 



Stfange as it may seeni, perhaps, the 

 first tribute to be delivered at the 

 White Houtre was 8<»ttt on behalf of the 

 people of Mexico. This Avas one of the 



more than thirty pieces furnished by 

 the Gude Bros. Co. 



Z. D. Blackistone supplied, among 

 many pieces, a standing wreath on be- 

 half of the members of the United 

 States Senate. The wreath proper 

 measured a little more than three feet 

 in diameter and was made of orchids 

 and lily of the valley in cascade effect. 

 On behalf of himself and Mrs. Black- 



Wreath by Geo. C Shaffer for 

 Wilson Funeral. 



istone he sent to the White House a 

 handsome spray of Cattleya gigas. 



William Marche & Co., the DuPont 

 Flower Shop, the Washington Florists' 

 Co., Fred H. Kramer, O. A. C. Oehmler 

 and others all came in for a share of 

 the business, which taxed the capacity 

 of the White House for the proper 

 handling of the enormous mass of 

 flowers, which exceeded anything ever 

 before seen in Washington. 



At the store of J. H. Small & Sons 

 on Sunday I saw an enormous casket 

 cover of Easter lilies and American 

 Beauty roses furnished by Mr, Cum- 

 mings of Baltimore, on behalf of the 

 Democratic Clubs of that city. 



- C. L. L. 



NOVEL LIGHT FIXTURES. 



A Michigan florist is the latest to 

 add to the stylishness and individual- 

 ity of his store by making use of the 

 decorative skill which is one of the req- 

 uisites of success in this line of trade. 

 In constructing and fitting up his new 

 retail store last spring, E. S. Thomjisou, 

 proprietor of the Central Seed & H"''' 

 Co., at 179 Pipestone street, Benton 

 Harbor, Mich., did his best to outdo 

 the -other retailers in his part of the 

 state without incurring expense ou* ot 

 proportion to his field. He knew he 

 had a good-sized job on his hands if he 

 were to do this, and started on a lnj"* 

 for new and unique ideas. One with 

 which he was particularly successful is 

 his light fixtures. Indirect ele( trif 

 light is used in this store. To contain 

 the bulbs and the reflectors, ^I''' 

 Thompson used wire hanging bap'^P^*' 

 measuring twenty-four inches in-fid^- 

 inlaid with green sheet moss. Insio^ 

 these, powe^'ful reflectors are biltej' 

 and 100-watt electric light bulbs hid- 

 den from the view of persons on thf 

 floor. The fixtures are quite attra'tiv^ 

 and in harmony with the business, a"' 

 the soft glow of light diffused over th« 



