Tlie Florists' R«^»i^ 



A'uousi 13. 1914. 





«■ (^ m'Wk 



r, ■■ - ,- ^ 



V'-^ --^ 



Er-" ■'.-•-; -' 



I Iv. 



Florists' Refrigerators 

 a Specialty 



Cut shows partial front and end yiew 

 of No. 100 Brecht ImpjroTed Florist 

 Kefrigerator. NOW is the time to 

 make the installation and avoid the 

 spring rush, as well ss obtaining a 

 cheaper price NOW than in spring. 

 Catalogue free by addressing Dept. E3. 



THE BRECHT COMPANY 



12 ( i • ST. LOUIS. MO. 



176 Pearl St.. New York 



all summer and looks forward to a busy 

 winter, because of the fine crops in his 

 section. 



Geo. F. Crabb, of Grand Rapids, 

 Mich., was a visitor at The Review 

 office August 11. He spent a couple 

 of days calling on those here with 

 whom he has dealings. 



PITTSBUEQH. 



The Market. 

 Day after day the wholesalers and 

 retailers are face to f*ce with the same 

 problem, "How can we find buyers? 

 The answer would be in about the same 

 words as those said to have been used 

 by a certain fruit grower: "Sell what 

 you can, and what you can't, you 

 can ' ' Quantities of all sorts of 

 flowers find that resting place every 

 evening. Conditions are not any worse, 

 however, than at this time in other 

 years. It is well for us all to be serene 

 and to have some one of good mana- 

 gerial ability to attend strictly to busi- 

 ness during this vacation season. 



Flowers for memorial purposes 

 created the only noticeable demand 

 last week. The most conspicuous of 

 the seasonable flowers now are gladioli. 

 '*vs- These can be bought at prices ranging 



^ from $7.50 to $15 per thousand; in 



smaller quantities, $2 to $4 per hun- 

 dred. Asters are next in prominence; 

 they are plentiful, but there are only 

 a few fancy ones, on account of the 

 extreme drought. The better grades 

 _aell at $1.50 to $3 per hundred and the 

 ordinary ones at what they bring. This 

 ^ " market is exceptionally fortunate in 



being supplied with an extra fine qual- 

 ity of local grown roses; these find 

 ready sale, because of their superiority 

 to the shipped stock. Carnations are 

 still to be had, including quantities of 

 really good ones. Beauties are not 

 grown successfully in this territory, 

 but are mostty consigned from the 

 east. IheaeJm of good quality and 

 reasonable i^^ice. 



Various Notes. 



This is one of the hardest periods 

 .-.y.^^ of the year for collections. "Prom- 



GREENHOUSE WINDSTORM INSURANCE 



FL0KJAN D. WALLACE 



ssuRANCl S[Rvj3 



INSURANCE EXCHANGE BUILOINO 



Chicago 



Mention The B<t1*w when yoa write. 



GOLDFISH 



Asstd. sizes, Me- 

 dium and Large, 

 17.00 per 100 and up. 



Also 

 Bird 



Remedies 

 and 

 Supplies 



AUBURNDALE GOLDFISH CO. 



1449 W. Madison St. CHICAQO 



Mention The Rerlew when jron write. 



ises, like pie crust, are made to be 

 broken." The credit system of many 

 of the florists is solely responsible for 

 this. Both wholesalers and retailers 

 are too liberal with this, the most im- 

 portant part of the business system. 

 However, "Less business, but safer 

 business," is now the slogan of many 

 of our most successful florists. 



According to E. C. Keineman's rec- 

 ords, the following florists will go to 

 the convention via the Baltimore and 

 Coast Steamship Line: Mr. and Mrs. 

 B. L. Elliott and their daughter, Mr. 

 and Mrs. E. C, Ludwig, Miss A. Fuller, 

 William Loew, Joseph Thomas, Mr. 

 and Mrs. J. W. Ludwig, Mr, and Mrs. 

 E. C. Reineman, J. F. Zimmerman, 



"Wt Me Them Better" 



Florists' 



High-grade 



Refrigerators 



Write for catalogue 



BUCHBINDER BROS. 



Manufacturers Florists' KefrlKcrators 



520 Milwaukee Ay*. 



CHICAGO 



Mention The ReTiew when yon write. 



