AoquST 13, 1914. 



The Rorists' Review 



89 



The Flowers that Withered 

 Yesterday 



delay, by installing a 



might have/been sold today had your 

 refrigerator kept them in condition. 

 Turn your loss into profit without 



MgCRAY 



Florists' Display Refrigerator 



The McCray keeps flowers fresh longer than any other. 

 Its system of refrigeration maintains an even temperature of 

 the proper degree for the preservation of cut flowers and entirely 

 eliminates the great loss that is caused by imperfect refrigera- 

 tion. 



The McCray is built to permit an attractive and inviting 

 display of your flowers, its various compartments being of dif- 

 ferent sizes to accommodate the different lengths of cut flowers. 



The interior linings are of either opal glass, bevel plate 

 mirror or white enamel and are very handsome and easy to 

 clean. The exterior may be of any finish desired to match the 

 interior of your woodwork or other fixtures. 



The handsome appearance of the McCray is an improvement to any store and is a.«:reat stimulant for increased sales 

 and pleased customers. Investigate the McCray and ascertain why they are the best for florists. 



Send now for any of the foUowinsr FREE catalogues: 



No. 73— For Florists. No. 50— For Hotels, Clubs and Institutions. 



No. 69— For Grocers. No. 91— Begular Sizes for Residences. 



No. 60— For Meat Markets. No. AH— Built to Ordjr for Residences. 



McCRAY REFRIGERATOR COMPANY 



668 Lake Street, 



KENDALLVILLE, IND. 



Fow—A iieH «JUJ»iiooiM«^m >inwapai trmw% sww 



>MOMK DiaECTOIIY. 



-*^ 



Mention The Itovtew when tw "wrtte. 



aJUUU&Y FtBfflfr 



fw rLOVEK STOKES 

 Giiii{iisition.nwnRg 

 ATLAS FLOOR COMPANY 



87 W. Vais Baran Strvet, 

 . CHICAQO, m.> 



John CbatafP and others — a party of 

 twenty-four in all. 



One day last week we had the pleas- 

 ure of a visit from Charles Peterson, 

 of East Liverpool, O. 



Harvey Sheaf, manager of Mrs. E. 

 A. Williams' establishment, received a 

 cablegram from Mrs. Williams^, stating 

 that she and her party were safe and 

 Well at Luzerne, Switzerland. This 

 nrm has added three large new houses 

 this summer, and another new auto 

 truck. 



W. A. Clarke has joined his family, 

 ]^''o are located at Chautauqua lake 

 ^"^ the summer. 



Walter Breiteirttein has opened his 

 ^' """»*- home at Sandy Creek, on the 

 ry^mg Allegheny. 



• ,'^™?«1 McClements is busy super- 



" landing new work and a general over- 



"""°g at the Stanton avenue range. 



«„ . Smith, Jr., and family are 



si'mmenng at Chautauqua lake, N. Y. 



' award and De Forest Ludwig have 

 <lr>,l''"°f^ from an extensive auto trip 

 <"^^^n the Shenandoah valley. 



jeorge Marshall has returned from 

 ^V;I(iwood, N. J. 



Edward Ashcroft and his family send 

 J^r-^etings- from Atlantic City. 



Atiantit^cTt^^y is at the seaside, at 

 • P. Langhans, of the Pittsburgh 



How to Extract the Last Penny 

 of Profit from Your Blooms 



Cool them.- iMmadiat ely^ aitar cuttiag- keep- tbem »U from drooping 

 and withering— and let •▼ery last one of them be seen to the best 

 advantage, in 



United Refrigerator Display Cases 



" TheT Hold the Cold " 



Adapted to ice or United Ice Machines. The money you lose between cutting 

 yo«r Uooms-uutcauntifig your profits would qnickly p«y for United Refriger- 

 ating Equipment— handsome, 

 -eflBcieBt. economical. 



Splendid new cata- 

 logue— in colors — on 

 the press. Drop a card 

 and have one reserved. 

 State whether you are 

 interested in ice or 

 mechanical refrigeira- 



tiOB. 



:9 Ask for «■ 

 Catsloffue Q-6 



United Refrjreratingr K<j««pn>ent, 

 iDi tailed for LaCrotse Floral Companr, LaCrowfr, Wis. 



Uuted Refrigentor ud Ice 

 RtelHne Co. kenosha. wis. 



■rMckes in aH ptiacifal eitiet ia U. S. 



BfentloB Th6 Revlfw when yon write. 



Cut Flower Co., spends his spare time 

 planning the interior of the new 3-story 

 wholesale building, which will occupy 

 a ground space of 40x110 feet at 116 

 and 118 Sandusky street, directly op- 

 posite their present store. Some of 

 the features not usually found in a 

 wholesale establishment will be the 



proper facilities for taking care of 

 carnations by the cold storage method. 

 _^ Clarke. 



Woodstock, HL — George Moncur has 

 rented the store at the corner of Main 

 and Benton streets and is opening a 

 flower shop there. 



