AbGUST i;{, 1914. 



The Florists^ Review 



29 



The Flowers that Withered 

 Yesterday 



iiiij,'lit have been sold today had your 

 refrit,'eralor kept Ihein in ronditioii. 

 Turn your lo>~. into proh't without 



delay, by installin},' a 



McCRAY 



Florists' Display Refrigerator 



The MeCray keeps flowers fresh loimer than any other. 

 Its system of refriseration maintains an even teinperature of 

 the proper det,'ree for the preservation of cut llowers and entirely 

 eliminates the threat loss that is caused by imperfect refrit,'era- 

 tion. 



The McCray is built to permit an attractive and inviting? 

 display of your Mowers, its various compartments beint,' of dif- 

 ferent sizes to accommodate the ditt'erent len},'ths of cut (lowers. 



The interior lining's are of either opal ylass, bevel plate 

 mirror or wiiite enamel and are very liandsome and easy t(j 

 clean. The exterior may be of any finish desired to match the 

 Interior of your woodwork or other fixtures. 



The handsome appearance of the McCray is an improvement to any store and is a great stimulant for increased sales 

 and pleased customers. Iuvestij,'ate the McCray and ascertain why they are the best for Horists. 



Send now for any of the following FREE catalosfues : 



No. 73— For Florists. No. 50— For Hotels, Clubs and Institutions. 



No. ()0— For Grocers. No. 91— Ke^'ular Sizes for Residences. 



No. <)0— For Meat Markets. No. AH— liuilt to Ord.'r for Residences. 



McCRAY REFRIGERATOR COMPANY 



668 Lake Street, KENDALLVILLE, IND. 



FOR BRANCH SALESROOMS IN PRINCIPAL CITIES SEE YOUR LOCAL PHONE DIRECTORY. 



Mention The Review ^vben yon write. 



! Is't 



SANITARY FLOORS 



for FLOWER STORES 

 Composition Flooring 

 ATLAS FLOOR COMPANY 



37 W. Van Buren Street, 

 CHICAGO, ILL. 



•''I II CostafF and otliers — a party of 

 I'v.iity.four in all. 



' 'lie (lay last week wo hail the pleas- 

 ''■• 'if a visit from Charles Tetorson, 

 "' l^nst Liverpool, O. 



il;irvey Sheaf, manager of ]\Irs. K. 

 ^ '^Villiaiiis' establishment, received a 

 ' l''-'ram from Mrs. Williams, statinij 

 ^lie and her party were safe and 

 ' at Luzerne, Switzerland. This 

 lias added three larj^c new houses 

 >iinimer, and another new auto 



A. Clarke has joined his family, 



lie located at Chautauqua lake 

 '"' summer. 



il'er BreitcTistein has opened his 

 ' '!■ home at Sandy Creek, on the 

 -: Allofrheny. 



"K'l McClements is busy super- 

 li'i^' new work and a fjeneral over- 



p at the Stanton avenue range. 



^^ • Smith, ,Tr., and familv are 

 "I'lg at Chautauqua lake. N."Y. 

 '' I'd and De Forest Ludwig have 

 ' from an extensive auto trip 



'I'c Shenandoah valley. 

 "'■ge Marshall has returned from 

 '••O'l, N. J. 



"'^•"ird Ashcroft and his family send 

 ■'"i^^s from Atlantic City. 



-'■•J niesey in at the seaside, at 

 '';■ City. 



''• T^anghans. of the Pittsburgh 



How to Extract the Last Penny 

 of Profit from Your Blooms 



Cool them immediately after cuttln«— kee|) them all from droopiiiK 

 and withering— and let every last one of them be seen to the best 

 advantage, in 



United Refrigerator Display Cases 



" They Hold the Cohl " 



Adapted to ice or United Ice Machines. Tlie money you lo^e between cutting 

 your blooms and counting your profits would quickly pay for United Refriger- 



atint: Kq uipi" en t— handsome, 

 etticient. economical. 



Splendiil new cata- 

 logue — in colors — on 

 the press. Drop a card 

 and have one reserved. 

 State wiielher you are 

 interested in ice or 

 mechanical refrigera- 

 tion. 



Lix' ^ Ask f(ir -o« 

 Catalogue Q-f> 



United Refrigerator and Ice 

 Machine Co. 



t-'nited Refrigrerating Kcjuipmint, 

 in; tailed for L.iCrosse Floral Company, l.aCnisse, Wis. 



ki;nosha, wis. 



Branchts in all principal cities in U. S. 



Mention 'I lie l.'cvit'w wlien yiiii writ" 



('lit Flower Co., spends his sjiaro time 

 |ilaniiiiig the interior of the new .".-story 

 wiidlcsale building, which will occupy 

 a ground space of 40x110 feet at lU! 

 aiil ^l'^ S.aiidusky street, directly op- 

 jKisitf their present store. Some of 

 the features not usually found in a 

 whn|(><ah^ establishment will be the 



proper facilities for taking care of 

 (■.•irii;itiiiiis bv the cnid storage method. 

 ' Clarke. 



Woodstock, 111.— Ccorgo Moncur has 

 rented the store at the corner of Main 

 ami Hciiton streets and is opening a 

 llnwcr sluq) there. 



