AUGU3T 20, ion. 



The Florists^ Review 



21 



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Tiiiiiiuimuimrimiimr 



THE S. A. F. IN SESSION 



jmrrri"' i n i n "" t miii 



^^iM^^i 



'U&^^^^S^ 



strong Display and Enthusiastic Attendance mark Thirtieth 

 Annual Convention of National Organization, at Boston this week 



HE Society of American 

 Florists was 30 years 

 olil tills wtM'k. and it ro- 

 tiniit'il to Boston to celc- 

 l)ratf the anniversary, after 

 an absence of a quarter of 

 a century. Umler tlu' cir- 

 runistances it was natural that sonie- 

 thinu out of tlie ordijiary sliouid l>e 

 (■\|iectecl and up to a couph' of wi'eks 

 ■,\>2n it \vas conlidently ]M'e(li('ted that 

 tiic I'xiston con\('nti(ui of 1914 not only 

 would si't a new record for all jdiases 

 nt' the society's activity, hut would 

 riiiiy the hanne)' so hi<;h that it wouhl 

 t;ike years to (M|ual the showinji' made 

 h'Mc. The nienihers of the Boston (iar- 

 iciicrs' and Florists' Ciidi and the lo- 

 . :d tradv' committees, under the leader- 

 -liiji of Vice-president I'atrick AVelch, 

 -ct out -with this idea in view and it 

 ]■- not diu> to any neglect of opportunity 

 or sparing of elVort 

 thai the result has 

 fallen in some 

 Jiicasure short of 

 the liigh ideals 

 tliiv had before 

 them. Unforeseen 

 nbstatdes arose and 

 the i(ui\ention has 

 been held at a dif- 

 lirult time. The 

 roiiditions were un- 

 favorable, but such 

 .1^ no one could in- 

 llucnce. 



The Attendance. 



The war in Eu- 

 rope no doubt cut 

 down the attend 

 ■Hire just as it did 

 Hie trades' display. 

 I'oston is tli(> busi- 

 ness center of one 

 I Hie richest and 

 " "~i populous sec- 

 ' "'U< of the coun- 

 ■:v. Practically all 

 '"''■'■ Xew J-'nL;!and 

 ' ' 'ole attended, and 

 ■'leii- were splendid 

 'buations I'rom 

 -'" York, I'hila- 

 'I'lini. Baltimore 

 I ^^'ashiIl^ton, 

 ■' li'' Pittsljur.iih 

 ' i vi( inity sent a 

 •"cseiitation o f 

 "it thirty, count- 

 'lic ladies, b\it 

 "II farther west 

 attendance was 

 •'ted. It has 

 I' many years 

 '■ the territory 



OFFICERS ELECTED 



President 

 Patrick Welch, Boston 



Vice-president 

 Daniel MacRorie, - San Francisco 



Secretary 

 John Young, - New York 



Treasurer 

 Wm. F. Kasting, - Buffalo 



19 J 5 Meeting Place 

 San Francisco 



west of liulfalo and l*ittsbur<Tli has 

 be<>n so slimly represeiiteil at an east- 

 ern convention. Boston has nianv 



Patrick Welch. 



(I'rt'siclentelect of tlu- Soflely of Aiiieilcan Florist?.) 



trad<' establishments wonderl'uliy wel( 

 worth .a \ isit and the city i< full of 

 poirtts of historiciil interest, a cotubi- 

 nation usually elfertixc in brinuin^' out 

 a lar,ue attendance ot' both men and 

 women from the corn Ixdt and the ,i;raiii 

 states. That they did not respond in 

 the usual ninnber this \-ear can b(> duo 

 only to the widespread i;eneral unrest 

 resultiui: from too mmh jiostei tvpt; 

 on the front pa<;(>s of the daily news- 

 papers; the inxitation to Moston cer- 

 tainly larked nothinjx ia whole souled 

 heartiness and ne\er has a more attrac- 

 ti\c pro;:r;im of entertainment features 

 be<'n provided. That this was apjire 

 liated tliroui:h Xew EuLiland was showti 

 by the lar^e attendance from that sec- 

 tion, to wlii(di is due the really great 

 sin-cess of the convention. 



The Garden. 



Instead of being 

 <iaunted by tho 

 splendid success of 

 the outdoor display 

 at Minneapolis last 

 year, the P.oston 

 gentlemen aeie en- 

 couraued by it — 

 tlie,\- thoii'^ht they 

 I'ould 1:0 it one bet- 

 ter. The conditions 

 proNcd not so i:oo(i 

 at i:ost(ui. At .Mill 

 neapidis the -ar.jeii 

 was riL:ht next door 

 to the hall; at Bos- 

 ton it could be lo 

 cate.i n o iie.-inn 

 than se\-i',-;i| |.|,:,|<s 

 away. It w.as to 



lia\e I n expected 



that alter the -pleii 

 did ad\ertising ob 

 tained ;it Minnoap- 

 olis the tr;ide exhih- 

 itors would respoihJ 

 niu( h moi'e readilv 

 at I'loston, where 

 the possibilities of 

 re.-ichin;: the public 

 are L;reatei- in pro- 

 I'orlion as the pup- 

 Illation is i:reater: 

 this pro\fd not tn 

 be the case, for the 

 exhibitors at a dis- 

 taiK'e cjid not <iH'}\\. 

 to ajiprei'iale tie' 

 oplKUtiiiiity ; they 

 did not coiut' in so 

 strongly or so nu- 

 merously as was ex- 

 pected. Then, too, 

 the task was a bit» 



