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AuocBT 20, 1914. 



The FiaAsti^ Review 



«8 



Japanese Garden of R. & J. Farquhar & G}., Boston, at the Convention. 



Lord & Bumham Co., New York. 



Departing from custom, this exhibi- 

 tor showed no boilers, greenhouse struc- 

 tural material or accessories; instead 

 an attractive pavilion of beaver board 

 was built, painted in white and green 

 and hung with dozens of large photo- 

 j^raphs of the ranges built by the ex- 

 liibitor, with the water color sketch of 

 the new J. W. Davis establishment at 

 Terre Haute, Ind., recently reproduced 

 in The Eeview, occupying the place of 

 honor in the center as representing the 

 largest single contract for commercial 

 •greenhouses. Victor Morgan installed 

 and was in charge of the booth, but the 

 occasion was utilized for the mobiliza- 

 tion of a considerable part of the force 

 of salesmen under the leadership of W. 

 R. Cobb, the general manager at New 

 Vork. Among those present were George 

 Sykes, the western manager from Chi- 

 cago, M. C. Wright and D. T. Connor 

 from Philadelphia, T. B. De Forest from 

 New York and F. J. Elder, of the Bos- 

 ton office. 



McNeff-Swenson Co., Chicago. 



This firm specializes in advertising 

 matter for high grade retail florists and 

 liad a neat booth in which to show 

 samples of the next four of its series of 

 colored mailing cards, for fall planting 

 trade, for fall store openings, for 

 Thanksgiving and for Christmas. The 

 <lisp]ay was in charge of L. D. McNeff, 

 H. V. Swenson, K. L. ZoU and A. F. 

 Tiongren. 



MacBorie-McLaren Co., San Francisco. 



The exhibit from the greatest dis- 

 tance was that of the MacRorie-Mc- 

 liaren Co., San Francisco. It consisted 

 f'f plants of phalsenopsis, amabilis and 

 i^chilleriana, in fine condition in spite 

 "t their trip clear across the continent. 

 •'ohn R. Fotheringham, who had just re- 

 ♦iirned from the coast, jumping from 

 I^iitte to Boston, was in charge. 



W. A. Manda, Inc., South Orange, N. J. 



This exhibitor had more stock than 

 -Space, with the result that the plants 

 ^^■•'re too crowded to show to the best 

 I'lvantage. The orchids in bloom made 

 ^ l>right spot. Polypodium Mandaia- 

 'uim of course was a conspicuous fea- 

 riiio. The palms included kentias, 

 ^rocas and Phoenix Roebelenii. Other 

 **n'',iects shown included cibotiums, 

 '^spleniums, dracsenas, alsophilas. adian- 



tums and many more. W. A. Manda 

 and Robert Karlstrom were in charge. 



Massachusetts Agricultural College. 



The Department of Floriculture of 

 the Amherst institution had a booth in 

 charge of Prof. Arno H. Nehrling at 

 which the college literature was on dis- 

 play for distribution. Information was 

 offered on the work being done for flori- 

 culture and the purposes and facilities 

 of the institution made clear to many 

 inquirers. 



J. C. Meyer & Co., Boston. 



The space occupied by Meyer & Co. 

 was used for the display of cases of 

 thread, one kind of which became 

 widely known in the trade under the 

 name of Silkaline. 



H. F. Michell Co., Philadelphia. 



The House of Michell this year con- 

 tented itself with a desk and chairs, 

 displaying only a rack of printed mat- 

 ter and some photographs of the seed 

 farm and trial grounds. I. Rosnosky 

 was in charge, but several members of 

 the Michell were present, including 

 the Chief. 



John C. Moninger Co., Chicago. 



A large steam boiler occupied the 

 center of the well designed booth of the 

 Moninger Co., in charge of N. J. Rupp, 

 treasurer of the company, and A. Ham- 

 marstrom, manager of its New York 

 office. Two half sections of greenhouses 

 were shown, one the iron-frame house, 

 the other the pipe-frame house, embody- 

 ing the new bolted clamps for fasten- 

 ing pipe supports to purlins, which they 

 think is one of the biggest little things 

 they have hit on in a long time. Other 

 features of the construction were shown 

 by means of many detail sections of 

 gutters, eave plates, bars, etc. Paint, 

 putty, plumbing and heating fittings, 

 pipe carriers, etc., were attractively 

 shown. A large water color sketch 

 showed the big plant to be erected for 

 W. H. GuUett & Sons, Lincoln, 111. A. 

 novelty was a miniature greenhouse, 

 complete in every part and detail, even 

 to the glazing, made of paper. For the 

 ladies this exhibitor had a vanity case 

 and for the men a souvenir pencil. 



J. a. Neidinger, Philadelphia. 



' The stdck purchased HV Mr. Neidin- 



ger on his trip to Europe last spring 

 is — nobody knows where! Most of it 

 was to have come from Germany and 

 France. As it was deemed unwise to 

 show samples of merchandise that may 

 never arrive, no exhibit was made, but 

 a table and chairs were placed on part 

 of the space intended to be used and 

 George W. Hampton was present to 

 meet customers and friends of the house 

 and explain the situation. 



New England Entomological Co. 



Prof. Wm. Eeiff, manager of the es- 

 tablishment of the New England En- 

 tomological Co., at Jamaica Plain, 

 Mass., was in charge of an attractive 

 booth in which were butterflies in great 

 variety, mounted on pins in boxes with 

 the uniformity of a manufactured 

 article. He conveyed the surprising in- 

 formation that there is a market for 

 such things in quantity and that florists 

 are using them in decorating. 



Pan-Pacific Exposition. 



The San Francisco exposition had a 

 booth in charge of Wm. Plumb, superin- 

 tendent of floriculture, at which the 

 business of the department was trans- 

 acted and information given on the ex- 

 position as a whole. 



E. Allan Peirce, WaJtham, Mass. 



This exhibit consisted of only one 

 article, the paper pot first shown and 

 certificated at the Minneapolis conven- 

 tion last year and which has since been 

 widely sold in the trade. The pot was 

 shown in all the standard sizes. It is 

 a made-up, one-piece article and is 

 shipped nested, packed in fiber-board 

 cases. 



Penn, Boston. 



One of the unique displays was that 

 of Penn, the Boston retail florist. It 

 consisted of a booth, three sides of 

 which were covered with hangers on 

 which Penn's retail ads were attrac- 

 tively grouped, with headings showing 

 the papers in which they were pub- 

 lished. There were scores of ads, each 

 one a model of effective pnWicity, cov- 

 ering all seasons of the year and almost 

 all lines of stock. Street oar cards were 

 shown in frames and ther'e was a minia- 

 ture billboard over a lawn of sheet 

 moss. The purpose of the exhibit, which 

 cost Penn over $200, was purely educa- 

 tional, to show florists how the flower 

 business has been, is and oan be in- 



