AUGUST 20, 1914. 



The Florists' Review 



53 



The Flowers that Withered 

 Yesterday 



might have been sold today had your 

 refrigerator kept them in condition. 

 Turn your loss into profit without 



delay, by installing a 



McCRAY 



Florists' Display Refrigerator 



The McCray keeps flowers fresh longer than any other. 

 Its system of refrigeration maintains an even temperature of 

 the proper degree for the preservation of cut flowers and entirely 

 eliminates the great loss that is caused by imperfect refrigera- 

 tion. 



The McCray is built to permit an attractive and inviting 

 display of your flowers, its various compartments being of dif- 

 ferent sizes to accommodate the diflferent lengths of cut flowers. 



The interior linings are of either opal glass, bevel plate 

 mirror or white enamel and are very handsome and easy to 

 clean. The exterior may be of any finish desired to match the 

 interior of your woodwork or other fixtures. 



The handsome appearance of the McCray is an improvement to any store and is a great stimulant for increased sales 

 and pleased customers. Investigate the McCray and ascertain why they are the best for florists. 



Send now for any of the following FREE catalogues: 



No. 73— For Florists. No. 50— For Hotels, Clubs and Institutions. 



No. 69— For Grocers. No. 91— Regular Sizes for Residences. 



No. 60— For Meat Markets. No. AH— Built to Ordjr for Residences. 



McCRAY REFRIGERATOR COMPANY 



668 Lake Street, KENDALLVILLE, IND. 



FOR BRANCH $ALKSROOMS IN PRINCIPAL CITIKS SEE YOUR LOCAL PHONE DIRECTORY. 



Meptlon The ReTlctr when yon write. 



"We Hake Them Better" 



Florists' 



High-grade 



Refrigerators 



Write for catalogue 



BUCHBINDER BROS. 



Manufacturers Florists' Refrigerators 



520 Milwauka* Ava. 



CHICAGO 



Mention The Rcriew when yon write. 



Will find all the best offers 

 all the time in the Re- 

 view's Classified Advs. 



How to Extract the Last Penny 

 of Profit from Your Blooms 



Cool them immediately after cutting— keep them all from drooping 

 and withering— and let every last one of them be seen to the best 

 advantage, in 



United Refrigerator Display Cases 



*• TlieT Hold the Cold " 



Adapted to ice or United Ice Machines. The money you lose between cutting 

 your blooms and counting your profits would quickly pay for United Refriger- 

 ating Equipment— handsome, 

 efficient, economical. 



Splendid new cata- 

 logue—in colors — on 

 the press. Drop a card 

 and have one reserved. 

 State whether you are 

 interested in ice or 

 mechanical refrigera- 

 tion. 



Ask for 

 Catalogue Q-6 



United RefriKerating Equipment, 

 installed for LaCrosse Floral Company, LaCrosse, Wis. 



United Refrigerator and Ice 

 Machine Co. kenosha, wis. 



Branches in ill pilncival cities in U. S. 



Arrange your Fall advertising plans now, 

 write for full particulars. 



McNeff-Swenson Co. 



High-Grade Floral Publicity 

 224 South Michigan Aveou* 



Chicafifo* Illinois 



Mention The Rerlew when yon write. 



