56 



The Florists' Review 



Algust 20, 1014. 



New Crop Beauties 



$1.00-$300 



PER DOZEN 



The supply is increasing. The quality is remarkably good for so early 

 in the season. We are headquarters for Beauties in this market and 

 can assure entire satisfaction, both as to the quality and price. 



ASTERS --All Colors 



$1.00-$2.00 per 100 



Plenty of good Asters at reasonable prices. At $1.50 we can furnish you 

 excellent stock. 



Easter Lilies L ilium Rubrum 



$10.00 per 100 $1.60 per dozen Bunch of 26 flowers $2.00 



Both Quality and Quantity. It is the quality of our Lilies we want to 

 make special mention of. When ordering state if you want open flowers or 

 all buds. 



Bronze Galax— Per case, $8.50 



Well bronzed, and leaves of a good size, mostly 3^ inches and over. 



Field-grown 

 Carnation Piants 



2S,000 Mrs. C. W. Ward 



$7.50 per 100 $(55.00 per 1000 



250 at 1000 rate. 



We have inspected the plants in the 



field. They are bushy, strong plants, 



ready for immediate shipment. Mrs. 



Ward is the best carnation of that 



shade of pink on the market. 



For Complet* List 



s«« Classiffivd Ad 



THE LEO NIESSEN CO., Wholesale Florists 



5 and 7 W. Centre Street 

 BALTIMORE, MD. 



N. W. Cor. 12th and Race Sts. 

 PHILADELPHIA, PA. 



Mention Tin* Itevifw when yoii write. 



PHILADELPHIA. 



The Market. 



Tlie siij)j)ly of roses has shorteued a 

 little. More Beauties from young stock 

 ;ire foniing in and also some of the early 

 flowers from other varieties. White roses 

 continue scarce. Gladioli are overabund- 

 ant. They are extremely fine and cheap. 

 America is the only variety that sells 

 well. Asters are in strong supply. Sem- 

 ple's Branching leads, with some choice 

 stock. Easter lilies are plentiful. They 

 go slowly. Valley is dull. Cattleyas are 

 scarce; indeed, it is hard to get any 

 number. The tone of the market is a 

 little below that of a week ago. 



Florists' Supplies. 



A brief telegram in the general news of 

 this paper last week chronicled the im- 

 |)ortant nieeting of the fourteen supply 

 houses of Chicago, New York and Phila- 

 deljihia, held in the banquet room of the 

 Adel[)hia hotel, in this city, August 10. 

 This meeting, the first in the history of 

 the florists' supply business, was brought 

 about iiy war conditions. It has occa- 

 sioned much conmient. Here are the 

 views given to The Review this week by 

 two of this city's leading business men: 



Charles E. Meehan, vice-president of 

 the S. S. Pennock-Meehan Co., thinks that 

 it was a great mistake for the florists' 

 supply houses not to exhibit at Boston. 

 Mr. Meehan believes that business will 

 go steadily on in spite of the war, that 

 the supplies should be drawn from every 

 available channel in this country and 

 that samples of these supplies should 

 have been shown at Boston; that the fail- 

 ure to do so hurt the whole business, as 

 well as discouraging the efforts of the 

 S. A. F., increasing rather than diminish- 

 ing the war scare. 



Bernard Eschner, president of the M. 



BERGER BROS. 



WILL BE IN A POSITION TO OFFER 

 YOU THE BEST SUMMER FLOWERS 



Valley Lilies Maryland Roses 

 Asters Gladioli Carnations 



YOU ARE CORDIALLY INVITED TO CALL 

 AND SEE OUR NEW QUARTERS AT 



1225 RAGE ST. PHILADELPHIA 



L 



Rice Co., believes that an exhibit at Bos- 

 ton was impossible in the face of existing 

 conditions. While all the supply houses 

 had their samples already packed for 

 shipment to Boston, there were no re- 

 serves on hand and none likely to come. 

 The time was too short to secure satis- 

 factory American substitutes. Mr. Esch- 

 ner hopes that this blow to imports will 

 bring out the ingenuity and resources of 

 the supply men to an extent that will 

 lead to a great future in the business. 

 No efl'ort will be spared to get together 



quickly the best that this country afford^, 

 while ingenuity and skill are already fir 

 work to make substitutes that will prov > 

 acceptable. 



A Jolly Outing. 



W. F. Lacroix entertained twenty ot 

 the bright young men of the Leo Niessc i 

 Co. at his lilac farm at Buena, X. J • 

 August 16. The party left this city o i 

 the 9 a. m. train. They were met at tl ' 

 station by Mr. Lacroix, who took then 

 over to his place in automobiles. Tl'' 



