68 



The Florists' Review 



AUGUST 20, 1914. 



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Pacific Coast Department 



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Portland, Ore. — Emil T. Mische is in 

 the east, attending the S. A. F. conven- 

 tion i\t Boston. Next week he will at- 

 tend the meeting of the American As- 

 sociation of Park Superintendents, at 

 Newburgh, N. Y. 



WARD'S CONCERN INCORPORATES. 



The nursery at Eureka, Cal., estab- 

 lished by Charles Willis Ward, head 

 of the Cottage Gardens Co., of Queens, 

 N. Y., was incorporated August 1, 

 capitalized at $75,000, of which $44,000 

 has been subscribed. Mr. Ward is the 

 chief stockholder in the concern; the 

 others are L. E. Morris, H. F. Perkins, 

 Elsie Lutgin and David S. Ward, who 

 have twenty-two shares each, and J. P. 

 Mahan, who has one share. H. F. Per- 

 kins, J. P. Mahan and C. W. Ward are 

 the directors. 



As reported in The Keview for June 

 11, the company will grow and handle 

 a general line of stock adapted to Pa- 

 cific coast needs. Ornamental trees, 

 plants, shrubbery and flowers, includ- 

 ing evergreens, roses, azaleas and the 

 rhododendron family, as well as classes 

 of fruit trees for wliicli there is a de- 

 mand, will be given attention. The nur- 

 sery grounds will be near Carlotta, 

 where Mr. Ward recently purchased a 

 tract of 220 acres. Of this, 100 acres 

 is already cleared and ready for opera- 

 tions. About 180 acres is adapted to 

 nursery use. 



LOS ANGELES. 



The Market. 



Business has taken a decided turn for 

 the better in the last week, and several 

 good wedding and other orders have 

 been booke<l, besides the usual funeral 

 work. The weather remains cool and 

 pleasant, with less than the average 

 sunshine, and this accounts for the gen- 

 eral good quality of the outdoor flowers. 

 Roses with .'5 foot stems, carnations of 

 fair length, good sweet peas and espe- 

 cially line centaureas are among the 

 principal ofl'erings. Asters are fair, and 

 there are a few Golden Glow chrysan- 

 themums coming in, but the latter are 

 not wanted. Kaster lilies and Lilium 

 rubrum from outside make a good show- 

 ing, while the stream of gladioli shows 

 no signs of abatement. Valley and 

 orchids are in fair demand. 



The European war has led to vigorous 

 inquiries for nursery stock, and the 

 local men have raised their prices on 

 boxwoods, bays and similar stock. Some 

 stimulation has also been given to the 

 business in locally grown bulbs, while 

 those having jiice stocks of araucarias 

 are holding them high. Valley is higher 

 in price already, and holders of prime 

 stock in cold storage are not particu- 

 larly anxious to sell. Every mail brings 

 inquiries for rhododendrons and azaleas 

 left over from last year, and the Jap- 

 anese varieties are meeting with a good 

 demand. 



Various Notes. 



H. N. (iage, of the H. N. Gage Co., 

 lias been knocked out for a day or two 

 with a severe cold and fever. 



At the store of Wolfskills' & Mor- 

 ris Goldenson, John (Jordon made a de- 



X sold over 85,000 olirysantbeinuin 

 plants this aeaaon on my 1-lnoIi ad tn 

 the Paciflo Coast Department of The 

 R«t1«^. Of course tbat paid me ^rell 

 and I am very pleased. Tou will hear 

 from me aealn as soon as I can ^rork 

 up stock.— Frank WUlielm, R. F. D. 

 No. 0, Los Anseles, Cal., June 18, *14. 



cided hit with his memorial window 

 display for Mrs. Wilson. On the day of 

 the funeral he had a large wreath of 

 magnolia in the center of the window, 

 with purple chifi'on mountings and a 

 purple cloth on the window floor. Pots 

 of lily of the valley were also placed at 

 intervals, and the result was wonder- 

 fully effective, yet simple. Oscar Pase- 

 man, of this store, is on his vacation. 



J. Menasco is sending in extra fine 

 Brunners for the season. 



Darling's Flower Shop is making a 

 bid for business with extremely attrac- 

 tive window displays. A large gilt 

 frame with darkened background makes 

 an eff'ective setting for vases of flowers 

 of various kinds, two of the finest being 

 Turner's new rose, September Morn, 

 and a vase of choice water lilies. 



C. L. Washburn, of Bassett & Wash- 

 burn, the well known Chicago whole- 

 salers and growers, arrived here last 

 week. 



Considerable mystery was attached to 

 a white racing automobile being con- 

 voyed home from the beach one night 

 last week by a large touring car. Sev- 

 eral motorcycle "cops" and other limbs 

 of the law were following, and, when 

 run to earth, our friend Jacob Dieterich 

 was disclosed in his new Henderson 

 racer. Naturally so good a citizen was 

 not questioned, but allowed to proceed 

 with profuse apologies by the police. 



Since the news of the war there has 

 been considerable demand for valley for 

 fall and winter delivery here. The Ger- 

 main Seed & Plant Co. reports heavy 

 sales on this and on cold storage Lilium 



giganteum. The first L. Harrisii of th,; 

 season has arrived at this firm 's wari 

 house, the stored giganteums bein,; 

 practically all sold. 



Stock looks fine at the Claremont 

 Nurseries now, especially conifers and 

 choice evergreens. 



Large numbers of young rose stock 

 continue to be shipped from H. W. Tui 

 ner's range at Montebello. 



Howard & Smith report a July busi 

 ness almost twice as large as that of 

 last year. The firm is taking big advei 

 tising space in the largest local daily, 

 which is giving fine results. 



The new red rose being shipped bv 

 G. M. Bridgford, from Eagle Rock, is 

 meeting with great favor among the re 

 tailers. It is a fine red, and Mr. Bridti 

 ford is cutting out all his other reds in 

 its favor. 



At least one Los Angeles county 

 grower must be in the thick of the 

 European war. Ai|>tter from Fred Raf 

 ferty, of Santa l^jta, to J. Dieterich, 

 shows him to b^'irossing Europe by 

 way of Germanj^en route to Italy. 

 From the reports-^e should be havinj: 

 an exciting time. 



The California Evergreen Co. reports 

 its first shipments of Mexican ivy for 

 the season. H. R. Richards. 



SAN FRANCISCO. 



The Market. 



A gradual but steady increase is felt 

 daily in the retail trade. Fortunately 

 for San Francisco, the European war 

 has not caused any change in the re 

 tail or wholesale flower market, as it 

 seems to have done in New York and 

 other eastern cities. Summer sojourn 

 ers are opening their city homes, and 

 it will not be long before the social 

 season is again in full swing. As is 

 customary at home-coming time, there 

 is a call for potted plants and ferns 

 for house adornment, and during the 

 last week considerable quantities of 

 Boston ferns, Ficus elastica, aspidis- 



Freesia Refracta Alba, ^-in., X-in. and up. Write for prices. 

 Aspara^rus Plumosus Seed $1.50 per 1000 



Quantity prices on application. 



H. N. GAGE CO., Inc., S36 So. Broadway, Los Angeles, Cal. 



WHOLESALE FLORISTS :: NURSERYMEN 



t 



^^e^lt^oll The Rertew when yoa write. 



S. MURATA & CO. 



WHOLESALE FLORISTS-FLORISTS' SUPPLIES 



7S1 So. Broadway, LOS ANGELES, CAL 



Phen* Main 2987-F2604. 



Mention Tbr It4*v1w vbcn too write 



Est. 



. 1874 



CALIFORNIA EVERGREEN CO 



Two Stores— 316 S. Broadway, LOS ANGELES, CAL.— Phone Broadway 2369 



SAN FRANCISCO. CAL.-Phone Douglas 5896 



MEXICAN IVY seafoti now open. All classes of GREENS and MOSS our specialty. 



Mention The Renew wben yoa wrtt«. 



