74 



The Florists' Review 



August 20, 1914, 



1 1 i4^ 



PAGS8 OF RKTAILIRS' CARDS 



THIS department for t^e cuds of 

 Leading BetaU TloristB— tbose 

 florists wlio bave tbe f iMi^^es for fill- 

 ing the orders sent thein by otber 

 florists — ^has made possfUk the recent 

 rapid development of this branch of 

 the business, a brancb jj^^ the trade 

 now established for all time and so 

 UlBlpfal that its volume w^ keep on 

 increasing for many years. 



Are yon sending and receiving your 

 share of these orders? You can send 

 your share (and make 20 per cent4Profit 

 without effort) if you let your cfilrt»m- 

 ers know you can perform this service 

 for them. To receive your; share— well, 

 The Review's departmehi^ for Betail- 

 era' cards remains the oW way of 

 getting prompt action on the order In 



To be represented costs only 70 

 cents per week on a yearly order. 

 This is for one-inch q^e. Other 

 spaces in proportion. 



Why not send your order today — 

 now — before you forget it? 



J. J. BENEKB 



X 'Florist and Decorator 



rHOiOB otrr flowsrs. plants and floral obsionb 



rOB ALL OOCASIOir» 

 tai« OLtTS ST«SBT 



f 



ST. LODXS. MO. January 11, 



Florist 8' Publishing Co., 

 Chicago, III. 

 Gentlemen: 



Dxiring the past year I paid you $18.30 for a 

 half Inch advertisement in the Retail Florists Department 

 of The Review. I received through thio small advertisement, 

 froa January 1, 1913, to December 31, 1913, orders to the 

 •Bount of $566.00. They came by mail and telegraph from 

 Mow York to San Francisco and from New Orleans to Uinneapolia. 

 Slnoo T allowsd tha aaadara 30)1, the record is as follows: 



Total value of orders 



Less SOf allowed sendara.. 

 Wet value of orders. 



|566.0e 



i3.ao 



•i.a 



780 



Hara la an addition of |453.80 in business which 

 oould^BOt etharwlaa bave been obtained and at an expense of 

 only flS.ao. , 



Slnoa ay advert iaaaant appeared only In The Review 

 It goae to ahow what the retail f lor late through the country 

 losa if they do not uae this mediua of advertialng It alao 

 goea to ahow that The Review la not only thera with a bif "R' 

 but that it baa three more big *R*b" - Raadara - Ral lability - 

 Rasultal 



Vtoura reepeotfUlly^ ^ 



W. ( T. CASS, Flmsts 



GENEVA, N.Y. 



Telegraph Orders Promptly Filled 

 in Western New York. 



FLOWERS delivered promptly in 

 Buffalo, Niagara Falls, East Aurora, 

 Lockport, Tonawanda, Lancaster and 

 other Western New 

 York cities and 

 towns. 



304 Main Street 

 BUFFALO, N.Y. 



Members FlorisU' Telegraph Delivery Ascociatton 



S. A. ANDERSON 



440 Main St., BUFFALO, N. Y. 



Anderson service means fresh, sturdy stock, 

 and prompt deliveries in Buffalo. Lockport. 

 Niagara Falls and Western New York. 



MEMBER OF THE FLOKIBTS' TF.LBOEAPH DELIVKBY 



CLARK, FLORIST, rA^^^S^^^'i:... 



Member Florists' Telesrraph I)elivery. 

 Orders for Northeastern PenUBylranla filled 

 promptly. Usual dlacount. Bot^;. phbnes No. 2454. 



;?rU schultheis, florist 



"""^^ri^^Z^str^u SCRANTON, PA. 

 Al TAil M V •"<i VICINITY 



ULLAIly Ha ■■ Ucwdlyi, rieriat 



Our Matte: "Business on 

 the BQuare or no business." . 



W.andW.FLOWER^TORE 



•9 S. Main St., WAtHINOTON, 



Wholesale and Retail Florists. 



NONTCLAIR, N. J. 



MASSMANN, 

 Leading Florist 



All Orders Promptly Attended to 



L. D. Phone No. 438 



BOSTON. 



The Market. 



The cut flower trade of Boston has 

 not been in so poor a condition at this 

 season for some years. To say that 

 trade is dull is too mild an expression; 

 it is as nearly dead as can be. Since 

 the European war opened, conditions 

 have steadily grown worse and future 

 prospects are far from cheery. Asters 

 and gladioli now completely dominate 

 the market. Of the former the bulk 

 make $2.50 to $3 per thousand. A few 

 fancy flowers may reach 75 cents and 

 $1 per hundred. If the gladiolus en- 

 thusiast who boomed commercial gla- 

 diolus culture in one of the magazines 

 not long ago, and pictured in glowing 

 words the wondrous profits the flowers 

 would turn in, would call around these 

 days he could find quantities of fine 

 spikes which could not be moved at 

 $10 per thousand, and some at not even 

 half that figure, and of the best colors 

 too. 



Carnations are hardly to be seen. 

 Boses are mostly small, puny things, 

 and realize little. Lilies are being 

 used for window displays, in common 

 with gladioli and aquatics. Valley con- 

 tinues good, but calls for it are light. 

 For cornflowers there is a fair demand. 

 For a variety of miscellaneous flowers 

 the call is slight. 



The Convention. 



Boston is filling up with visitors to 

 the S. A. F. convention as these notes 

 are written. The full account of what 

 we all hope will be the most successful 



AtmuiaMy frtftnt tk 



Edwards Floril 

 Hall Company 



1716 radfk Ave. 



ATIANTIC CITY, NCWJBtSEY 



^Nurseries: Mediterranean and 

 South Carolina Avenues. 

 Member Florists' Telegraph De livery Ass'n. 



Your orden far ATLANTIC CITY, N. J. 



will ba caraffully filled b) 



1808 Pacific Ava. 



Member FlorUts' Telegraph Delivery. 



PHILIPS BROS., 938 Broad SL 



NEWARK, N. J. 



Artistic rioral Work and Long Steia 

 Beauties Our Specialty 



N EW JERSEY 



EDWUD SCEERY— rATEXSON ul FASf W 



Member Florists' Telegraph DeUvery Associa io" 



Me P. CHANPLIN,'!!^^^. 

 SCHENECTADY, N. V. 



Flowers and Floral Dcslgas for All Occasi *'" 

 CORNELL aod WELLS COLLBGBS a** 



CORRAL NEW YORK ORDERS 



Dobbs A Sob; WMesalt isd RstaU nsrists, Anbam, >• 'V' 



