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AOGCBX 20, 1914. 



The Florists' Review 





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When it Comes to Heating 

 Come to Hitchihgs 



YOU who have talked with 

 the superintendent of power 

 in some of the big factories, 

 know that the power returns from 

 every pound of coal are figured right 

 down to almost the last cent. 

 Guesswork is out of the question. 

 The variation in cost or power de- 

 livered, of even a few cents a horse- 

 power, is often the difference be- 

 tween the manufacturer's profit and 

 a loss. 



The keenest of keen competition 

 has made this watchful watch-dog 

 method a necessity. The margin 

 of profits being more liberal in the 

 greenhouse growers' business, long- 

 er chances are taken, and heating 

 experiments made, which but few 

 other industries could possibly 

 stand. 



We don't want to be put down as 

 ■•croakers," but it does seem that 

 before long most growers must give 

 more serious thought and attention 

 to their heating costs. Already 

 some of the more careful ones are 

 demanding of our heating engineers 

 things that two years ago would 

 have been passed over without a 



second thought, no matter how 

 forcibly we presented their import- 

 ance. 



It looks as though a big change 

 were coming when it comes to cut- 

 ting down heating costs, or equip- 

 ping a plant with a system of high- 

 est efficiency. 



We can do just these things. Not 

 only can, but are doing it^ Not only 

 are doings it, but have done it. 



For over 65 years we have been 

 heating greenhouses, which is a 

 quarter of a century longer than 

 anyone else in the field. All of 

 which has a lot to do with your 

 being able to depend on depending 

 on Hitchings. And remember we 

 go anywhere for business. Or to 

 talk business. 



HiicKiftgs 



ntpany* 



NEW TQIK OFFICE 

 1171 Brat riwiy 



BOSTON OFFICE 

 49 Feiiral St. 



FACTOBT. ELIUBETN. N. J. 



Mention TIip Review when you write 



PNILABELniU BFFICE 

 40 Si. ISth St. 



smw 



m^sm^m. 



Hontsch 

 Boilers 



Water Qrmte 

 More Heat 

 Less Coal 



'J.P.Daklbon&Co. 



Geatril «iuts U. S. «. 



2nd and Monroe St»., Hoboken, N. J. 



Mention The Review when yon write. 



""i'lge, besides which about 1,000 lineal 

 ff't't of 114-inch pipe will be needed in 

 the coils. If there are no doors in the 

 Cf'st end of the house, the flow can be 

 'bopped down and connected with coils 

 running in each direction across the 

 61' il and along the walls back to the 

 ^^'■st end of the house. Some of the 

 •■f'Uirn pipes might be on the posts be- 

 Joa- the ridge, but most of them should 

 t>' on the walls. 



In addition to having ventilators with 

 ^' least thirty-six inches of glass in the 



The Florists' 

 Manual 



A Business Book for Business Hen 



Second Edition 



THOROUGHLY REVISED AND 

 BROUGHT UP TO DATE 



No dry -as -dust botanical classifica- 

 tions, but tells you just how to produce 

 marketable plants and cut flowers in the 

 best and cheapest way. 



Treats of over 200 subjects and is freely 

 illustrated with fine half-tone engravings. 



Price, $5.00, prepaid by express or mall 



FLORISTS' PUBllSfflNC CO., '^^itSSSSira ....... CHICACO 



