86 



The Florists' Review 



Adqdbt 2T. 1914. 



11 4^ 



J. J. BENEKB 



^Florist and Decorator 



OHOIOB CDT FLOWBBS. PLA.NTS and FLORAL OKSION8 

 Foa All OooAatova 



ISIS OLITX StMBIT 



PAGK8 OF RKTAILKRS' CARDS 



THIS department for the cards of 

 Leading Betail Florists— those 

 florists who have the facilities for fill- 

 ing the orders sent them by other 

 florists— has made possible the recent 

 rapid development of this branch of 

 the ImsineBs, a branch of the trade 

 now estoblished for all time and so 

 helpfnl that its volume will keep on 

 increasing for many years. 



Are you sending and receiving your 

 4lMn of these orders? You can send 

 your share (and make 20 per cent profit 

 without effort) if you let your custom- 

 ers know yon can perform this service 

 for them. To receive your share — ^well. 

 The Review's department for Betail- 

 ers' cards remains the one way of 

 getting prompt action on the order tn 



To be represented costs only 70 

 cents per week on a yearly order. 

 This Is for one-inch space. Other 

 quMss in proportion. 



Why not send yoni order today — 

 now— before yon forget it? 



ST. LOUIS. MO. January U, 



Florlets' Publishing Co., 

 Chicago, 111. 

 Gentlemen: 



*. » 



During the past year I paid you $18.20 for a 

 half inch advertisement in the Retail Florists Department 

 of The Review. I received through thio email advertisement, 

 from January 1, 1913, to December 31, 1913, orders to the 

 •■ouBt of 1566.00. They came by mail and telegraph from 

 ff«« York to San Franoleco and from New Orleans to Minneapolle 

 Slnco T allowod tho aendars 305^, the record is ae follows: 



Total value of orders 



Less 30% allowed senders., 

 net value of orders. 



|566.0C^ 



^^ 



TO" 



Here Is an addition of $453.80 in business which 

 •^•Id.BOt etberwlee have been obtained and at an expense of 

 only #18.30. 



Since my adwertleeaent appeared only in The Review 

 it goes to show what the retail florists through the country 

 lose if they do not use thle medium of advertieing It alao 

 goes to ehow that The Review Is not only there with a big *F' 

 but that It hae three more big "R's" - Readers - Reliability • 

 Raaultat 



VMirs respectfully. 



W. 1 T. OSS, Fbrisls 



GENEVA, N.Y 



Telegraph Orders Prcanptly Filled 

 in Western New York. 



FLOWERS delivered promptly in 

 Buffalo. Niagara FalU, East Aurora, 

 Lodqiort, Tonawanda, Lancaster and 

 other Western New 

 York cities and 

 towns. 



304 Main Street 

 BUFFALO, N.Y. 



Members FlorUu' Telegraph Delivery A»»ociarion 



S. A. ANDERSON 



440 Main St., BUFFALO. N. Y. 



Anderson service means fresh, sturdy stock, 

 and prompt deliveries in Buffalo. Lockport, 

 Niagara Falls and Western New York. 



MEMBER OF THE FLOKI&TS' TFXEGBAPH DELIVERY 



tn kW nnVKT scranton, pa. 



LLAKIkt lUlIUOlf 1S4 Wanhlncton Ave. 



Member Florists' Telegraph Delivery. 

 Orders for Northeastern Pennsylvania filled 

 promptly. Usual discount. Both phones No. Z*5*= 



SCHULTHEIS, FLORIST 



THE 

 rCRNERV 



Write, Phone or Wire 



619 Linden Street, 



SCRANTON, PA. 



OLEAN, N.Y. 



and VICINITY 



Ucwdlye, rioriit 



OHr Motto: "Business on 

 the square or no business." 



MASSMANN, 

 Leading Florist 



All Orders Promptly Attended to 



L. D. Phone No. 438 



NONTCLAIR, N. J. 



BT7FFALO. 



The Market. 



Rain fell nearly every day last week, 

 doing great good to outdoor stock. As- 

 ters, gladioli, sweet peas, candytuft, 

 montbretias, etc., were all benefited by 

 the wet weather. The drought of the 

 preceding few weeks had been espe- 

 cially detrimental to asters. Gladioli 

 are flooding the market and are cheap. 

 The quality of the stock is excellent, 

 but, owing to the business depression, 

 it is difficult to move any quantity. 

 They are used principally for funerals. 

 Japanese lilies are abundant and are 

 useful in design work. Harrisii lilies 

 are finding a place in the list of sum- 

 mer flowers. Boses held up wonderfully 

 during the trying weather of last week 

 and are of excellent quality. The sum- 

 mer crop of Mrs. Aaron Ward is beau- 

 tiful. Mock makes a good summer rose; 

 so, also, do Bussell and My Maryland. 

 Bulgarie is fairly good at this writing, 

 but Milady is a little off color. Amer- 

 ican Beauties are really fine, but there 

 is not much of a market for them; the 

 price has kept up during the hot 

 weather. Asters are beginning to ma- 

 ture and the quality is excellent. The 

 firsts, with large flowers and long stems, 

 are bringing a good price. 



Snapdragons, scabiosas, montbretias, 

 candytuft, larkspurs, mignonette, etc., 

 still are finding favor with the flower 

 buyers. Pond lilies and lotus flowers 

 are a drug on the market and find their 

 way to the refuse barrels, despite the 

 strong effort to dispose of them. Cat- 

 tleyas are in fine condition. Lilies of 

 the valley still are sold at the same 

 figure, but it is expected that they will 

 increase in price because of the scarcity 

 of pips, since it is generally understood 



AbawiaaUy prcpwd al 

 - lUtims. 



Edwards Floral 

 Hall Company 



1716 Padfk Ave. 

 ATUNTICaTY, NEWJBISEY 



f Nurseries: Mediterranean and 

 South Carolina Avenues. 

 Member Florists' Telegraph Delivery Ass'n. 



Yovr orden for ATLANTIC OTY, N. J. 



will b* carofully fllUd b) 



1B05 Pacific Av«> 



Member Florists' Telegraph Delivery. 



PHIUPS BROS., 93S Broad St 



NEWARK, N. J. 



Artistic Floral Work and long St^m 

 Beauties Our Specialty 



N EW JERSEY 



EDWAKD SCECKY— rATDtSON ud HSS. JC 



Member Florists' TelegraphDelivery Associat on 



M. P. CHAMPLIN,''!^^:; 

 SCHENECTADY, N. Y. 



Flowers and Floral Dcsifas for All Occaslen' 

 CORNELL and WELLS COLLBQES an' 



CORRAL NEW YORK ORDBiS 



Debbs k Son, Wheltssit airflstaa risiMs. AalMZBtB'^' 



