The Florists' Review 



Skptkmbkb 3, 1914. 



H9LESALE GD9WEDS "^CUT fL9VERS^'^'^ PLANTS 



Budoipl 



^ ^ ** 



BEAUTIES - 

 CARNATIONS 



LILIES - 

 - GLADIOLI 



ROSES 



and EVERYTHING 



SEASONABLE 



NEW YORK. 



The Market. 



Delightfully t-ool and Keasonable 

 "weather, the returniug multitiuie from 

 Europe and the rapid improvement in 

 the quality of the roses an<l carnations 

 now arriving, lead us to hope that the 

 worst is over in the cut flower market. 

 The flood of gladioli is receding, the 

 accumulations of the month. of August 

 have been carted away and the market 

 <'an handle the reserves with some cer- 

 tainty of fair returns. There are not 

 so many alters. Among those arriving, 

 some splendid stock is seen and aj)pre- 

 ciated by the buyers, but the short - 

 stemmed and common flowers find no 

 outlet. Not only have the masses of 

 asters and gladioli been unsalable, but 

 the wholesalers have had to pay large 

 sums to the expressmen to have them 

 carted away. Tons of these flowers 

 during August have perished, with ab- 

 solutely no returns to the growers. As 

 to quality, there has been no com])laint. 

 but the retail demand has been nil, and 

 even the selected stock has been hard 

 to move. Better results are certain 

 during September. 



Indications of life in the market 

 were observable August 29, and while 

 no encouraging advance in prices was 

 notieeable, the demand was wider ami 

 a change for the better in the retail 

 business was made inevitable. A sud- 

 den demand for valley at the end of 

 the week was a surprise to many and 

 good stock advanced to $3 per hun- 

 dred. It will be no wonder if this 

 price is maintained. Lilies, however, 

 show no signs of recovery. .\t the 

 week's end $2 per hundred was the 

 high quotation and I saw many sold 

 under this figure, some good stock even 

 as low as $10 per thousand. 



Orchids of many varieties are abun- 

 dant and the specialists say there i'^ 

 not enough stabilitv in values to give 

 jtn arbitrary top or bottom. 



Fairly good carnations from the new 

 planting are beginning to arrive and 

 another week will see a great suHi- 

 ciency, no doubt, with satisfactory 

 quality. Roses are already abundant 

 and prices remain at the same low 

 level as given a week ago. Some 

 Double White Killarney sold as high 

 as the special American Beauties. The 

 best of these, even in small lots, did 

 not sell at over .$10 per hundred. 



There seems to be but one toj)ic of 

 general interest and that is the Euro- 

 pean war and its probable eflf(>(t iiikhi 



BUY YOUR FLORISTS' SUPPIIES FROM 



L. Baumann & Go. 



357-359 W. Chicic* Ave . CHICAGO. ILL 



We have the largest and most 

 complete stock. Sea Moss or Jap- 

 anese Air Plant, Natural Pre- 

 pared Ferns, Cycas Leaves, Mag- 

 nolia Leaves, Cycas Wreaths. 

 Magnolia Wreaths, Moss 

 Wreaths, Metallic Designs and 

 a big line of Novelties. 



Meatlon The Bcrlaw wtaea yoo write. 



Plants Sell Better 



when the ugly clay poti 

 are hidden by the at- 

 tractive and artistic 



■VKR.IIKADY 



POT covms 



Strong cardboard 

 foundation. Beit anal- 

 ity waterproof crepe 

 paper, silk fiber ribbon 

 ^^^ ^^ ties at top and bottom. 



'^WW ^^ ^ Firmly held with im- 

 proved metal fastenings. Famished in four 

 colors and many slses. Write for samples and 

 price list today. Send 10c for postage. 



ETEB • BBADT FLOWKB POT COTEB CO. 

 146 Haghes Ave., Buffalo, N. T. 



■- /^ *». --r 



Mention The Kevlew w hen you write. 



the florists' business during the com- 

 ing season. From a bright and hope- 

 ful outlook the change to uncertainty 

 is most marked. Almost every nation- 

 ality has its adherents in the list of 

 New York florists and the wordy war 

 in this city can be better imagined 

 than described. 



Various Notes. 



The niontlilv meeting of the New 

 York Florists' Club will be held Sep- 

 tember 14 at the rooms in the Grand 

 Opera house. West Twenty-third street 

 and Kighth avenue. 



.lohn Young is back from his strenu- 

 ous work in Boston and has already 

 sent out the preliminary schedule of 

 tlu- International Flower Show of 

 .March 17 to 2:^, 191"). 



William .1. Baker, of Baker Bros.. 

 I'ort Worth, Tex., was a recent visitor. 



Reed & Keller's latest invention is a 

 toothjiick and stick holder, a most con 

 venient article that every florist will 

 add to his facilities for rapid transit. 

 Mr. Keller still is in (iermnnv — some- 



TRY A CARTON OF 



The New Foliage 



FOR 



NEW 

 CROP 



Wreaths and Designs 

 American Oak Shrubs 



Rich colorings— very hardy 

 CKRDV RCD-GOIDLN BROWN-GRLEN 



Magnolia Leaves 



Full slz«d cartons coDtaining 

 1000 Selected UKDIUM Leaves 



Purple, Red, Green and Bronze 



Note— The Purple Magnolias 

 are becomiDg very popular 

 with the best florists. 



American Oak Sprays 

 American Beech Sprays 



Decorate your show windows for 

 the Fall with Beech and Oak 

 Sprays— nothing more appropri- 

 ate for Florists' windows. 



Oscar Leistner 



319-321 West Randilfh Street 

 CHICAGO 



Selling Agent for 



OVE GNATT. - HAMMOND. IND. 



Preparer of Natural Foliages 



