38 



The Florists^ Review 



Sbptembeh 



li)14 



11 %- 



PAGES OF RETAILERS' CARDS 



THIS department for the cards of 

 Leading Retail Florists — those 

 florists who have the facilities for fill- 

 ing the orders sent them by other 

 florists — has made possible the recent 

 rapid development of this branch of 

 the business, a branch of the trade 

 now established for all time and so 

 helpful that its volume will keep on 

 increasing for many years. 



Are you sending and receiving your 

 share of these orders? You can send 

 your share (and make 20 per cent profit 

 without effort) if you let your custom- 

 ers know you can perform this service 

 for them. To receive your share — well. 

 The Review's department for Retail- 

 ers' cards remains the one way of 

 getting prompt action on the order in 

 hand. 



To be represented costs only 70 

 cents per week on a yearly order. 

 This is for one-inch space. Other 

 spaces in proportion. 



Why not send your order today — 

 now — before you forget it? 



J. J. BENEKE 



. Florist and Decorator 



cuoicK cirr rLOWBRS. pi.a.nts and floral dksions 



Koa ALl, OooAsiowa 

 ISltt Ol-ITB STRBKT 



ST. LOCUS. MO. January H, 



riorlsts' Publishing Co., 

 Chicago, 111, 

 Gentlemen: 



» 



During the past year I paid you $18.20 for a 

 half inch advertisement In the Retail Florists Department 

 of The Review. I received through thlo email advertisement, 

 froB January 1, 1913, to December 31, 1913, orders to the 

 •■ount of 1566.00. They came by mall and telegraph from 

 Hew York to San Francisco and from New Orleans to Minneapolis. 

 Since I allowed tha senders 20^, the record is as follows: 



Total value of orders 



Less SOf allowed senders.. 

 Wet value of orders. 



I566.0C 

 313,30 

 4Sa!66 



Hera is an addition of $453.60 in business which 

 oovld not otharwlaa have been obtained and at an expense of 



only iie.ao, 



Since ay adwertisaaent appeared only In The Review 

 It goee to show what the retail florists through the country 

 lose If they do not use this nedlua of advertising It also 

 goes to show that The Review Is not only there with s big 'P' 

 but that It has three more big "R's* - Readers - Reliability < 

 RssultsI 



Vsurs respectfully. 



W. & T. CASS, Horists 



GENEVA, N.Y. 



Telegraph Orders Promptly Filled 

 in Western New York. 



FLOWERS delivered promptly in 

 Buffalo, Niagara Falls, East Aurora, 

 Lockport, Tonawanda, Lancaster and 

 other Western New 

 York cities and 

 towns. 



304 Main Street 

 BUFFALO, N.Y. 



Members FforuU* Telegraph Delivery Awociation 



S. A. ANDERSON 



440 Main St.. BUFFAIO, N. Y. 



Anderson service means ftrsh, sturdy stock, 

 and prompt deliveries in Buffalo. Lockport, 

 Niagara Falls and Western New York, 



MEMBER OF THE FLORISTS* TFXEGRAPH DELIVERY 



CLARK, I LORIST, i«4 Wawhlnston Ave. 



Member Florists' Telegraph Delivery. 

 Orders for Northeastern Pennsylvania filled 

 promptly. Usual discount. Botb phones No. 8464: 



;c".U SCHDLTHEIS, FLORIST 



SCRANTON, PA. 



Write, Phone or Wire 



618 l.ind«n Street, 



Al rJlil il V and VICINITY 

 ULLARy Ha I ■ Ucwdlys. nerist 



Our Motto: "Business on 

 the SQuare or no business." 



NONTCLAIR, N. J. {^c^fn^^Fl^rUt 

 All Orders Promptly Attended to 



L. D. Phone No. 43j 



BOSTON. 



The Market. 



T wisli it were possible to write some- 

 thing cheerful about market conditions, 

 but truth forbids. I have not in the 

 last decade seen business so demoral- 

 ize<l throufih the whole month of 

 August, and the last week was even 

 worse than its ])rede<-esaors. The bot- 

 tom seems to have completely dropped 

 out of about everything. Rosea are in 

 a woeful condition, being almost un- 

 <|uotable. One consignment of 4,000 

 realized $S, and many could not be 

 sold at ail. In American Beauties, 

 heavy calls for one or two large fu- 

 nerals helped prices a little. Short- 

 stemmed carnations are coming from a 

 few growers, but they realize little and 

 compare unfavorably with asters, 

 which are in enormous supply and of 

 superb quality. 



(iladioli have had a terrible blacU 

 eye of late; at $10 per thousand there 

 were thousands unsold. For valley 

 there has been a fair call, but lilies 

 have been <lecide<iiy <lruggy. (Jhrvs- 

 aiithemum Golden Glow has made its 

 ap|iearance earlier than it is really 

 needed. Catileyas are less plentiful 

 anil move a trifle better. Bouvardia 

 Humbobltii is arriving in small fjuan- 

 tities. [ have also noticed some 

 eucharis spikes. There is little ilemand 

 for green stock. 



The present condition of the whole- 

 sale market could be vastly relieved 

 if some method could be adopted 

 whereby the general public could be 

 admitted on certain days for, ^ay, a 

 couple of hours, and be given ^n oP' 

 portunity to purchase the flowers which 

 daily go in big quantities to the rub- 

 bish barrels. The subject should be 



Abawlaotly prepard ■! 

 ■II Uaes. 



Edwards Horal 

 Hall Company 



1716 PadncAve. 

 ATLANTIC aiY. NEW JERSEY 



^Nurseries: Mediterranean and 

 South Carolina Avenues. 

 Member Florists' Teie^rapn Lleiiv ery Ass'n. 



Your orden for ATUNTIC CITY, N. J. 



will bo carofully flllod b) 



1S08 Pacific Av«. 



Member Florists' Telegraph DeUvery. 



PHIUPS BROS., 938 Broad SL 



NEWARK, N. J. 



Aftistk Floral Work and Long Stf>n 

 Beauties Our Specialty 



N EW JERSEY 



EDWAHI SCEOtY— rATERSON and r/tSS, K 



Member Florists' Telegraph Delivery Associat m 



MrP. CHAMPLIN/|«^: 

 SCHENECTADY, N. V. 



Flowers and Floral Desiffis for All Occasisn* 

 CORNELL and WELLS^LLBQBS and 



CENTRAL NEW YORK ORDERS 



Dobbs * Son, WkslssstB vA litaa nsrists. AabuB«K-^' 



