68 



The Florists^ Review 



Ssi^KMBiiia 3, 1914, 



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JX2LX2 



Pacific Coast Department 



Tacoma, Wash. — The Evergreen Flo- 

 rists have opened a retail store at 937% 

 South C street, adjoining the entrance 

 to the Y. W. C. A. rooms. 



Portland, Ore. — Articles of incorpora- 

 tion have been filed by the German 

 Floral Co., with a capital stock of 

 $1,000. The incorporators are William 

 Wesenberg, Otto Reuble and Karl 

 Bamme. 



Tacoma, Wash. — At the fourth annual 

 show of the Tacoma Dahlia Society 

 prizes for the best floral exhibits were 

 won by the Smith Floral Co., the Ever- 

 green Floral Co. and Mrs. C. S. Coffin, 

 of Vashon, in the order named. Prizes 

 were won bj^ George Lawler, for gla- 

 dioli; George Sheffield, for dahlias, and 

 the Mitchell Nursery Co., for perennials 

 and roses. 



LOS ANQELES. 



The Market. 



Business was wonderfully good last 

 week, considering the season. There has 

 been a decided improvement along all 

 lines and the better class of stock has 

 been called for in almost every case. 

 While the stores are still full of asters, 

 gladioli, centaureas and other flowers 

 of the cheaper grades, retailers have 

 had a merry time trying to fill their 

 orders for roses of the best quality, 

 good carnations, orchids and lily of the 

 valley. All these latter items have 

 taken a decided rise and there is every 

 indication that business from now on 

 will be better. During September we 

 usually look for the hottest weather of 

 the year, and should this materialize, 

 the outdoor flowers will suffer. In this 

 case there will be a much more spirited 

 demand for indoor stock, and, at least 

 until the chrysanthemum season opens, 

 prices should stiffen considerably. Hav- 

 ing got over the initial scare of the 

 war, growers are placing their orders 

 freely for all classes of stock and in- 

 quiries for future deliveries were never 

 better at this season. The principal 

 houses dealing in imported stock will 

 doubtless have to face a serious loss 

 along some lines, but every misfortune 

 has its bright side and much overgrown 

 stock will be cleaned up this year. 

 There are practically no pot plants in 

 the market just now, with the excep- 

 tion of coleuses and various types of 

 nephrolepis. Green goods are plentiful 

 and of good quality. 



Various Notes. 



The arrival of The Review, and with 

 it the news that the 8. A. F. conven- 

 tion was to be held in San Francisco 

 next year, created quite a ripple of 

 excitement. Already the various or- 

 ganizations are planning excursions to 

 the northern city and these will doubt-J 

 less take place at the time the national 

 society meets there. The Angel City 

 will not be behindhand in its welcome 

 to brother florists from the east and 

 middle west. Practically the whole of 

 the trade in this city consists of men 

 who had their training farther east and 

 all are looking forward to the renewal 

 of old friendships, with the big shows 

 as special attractions for all. 



George W. Smith, formerly of the 

 well known firm of Howard & Smith, 

 and Jacob Dieterich will enter into 

 partnership in the nursery business. 

 Mr. Dieterich has many acres of fine 

 land in Montebello, covered with high- 

 class nursery stock, for which he has a 

 splendid outlet at his city salesyard. 

 Mr. Smith 's long experience in business 

 will be an added asset for the new firm 

 and it is j)retty safe to prophesy great 

 success for it. 



In a letter from Leon De Stoute, 

 written from Belgium, August 15, it 

 transpires that he has been pressed into 

 service as a hospital orderly, while Mrs. 

 De Stoute has taken service as a nurse 

 in one of the army hospitals; so it does 

 not look as though the firms he is rep- 

 resenting will get much nursery stock 

 this year. 



John Gordon, manager of the store of 

 Wolfskins' & Morris Goldenson, is 

 spending his vacation at Balboa. ^ 



R. W. Saakes opened his new store, at 

 810 South Broadway, August 26. The 

 scheme of decoration is green and gold 

 and he has a most attractive store. 



G. W. Bridgford is sending in excel- 

 lent flowers of that fine pink rose, Will- 

 iam Shean. Something in the soil at 

 Eagle Rock seems to bring out the best 

 points of the roses so well grown by 

 this experienced florist. 



H. N. Gage returned from a success- 

 ful business trip to San Diego and other 

 southern points August 25. 



W. W. Felgate, of Sierra Madre, has 

 been showing some especially fine zin- 

 nias. The flowers are gorgeous in color, 

 extra large and unusually double. Mr. 

 Felgate buys only the best seed and 

 carefully selects his own varieties for 

 seed saving, in this way greatly im- 

 proving his strains. He also has some 

 remarkably fine colored single asters. 

 It is difficult to account for the lack 

 of interest shown in these beautiful 

 flowers, for they are far ahead of the 

 double types in elegance smA richness 

 of color. 



August would not usually be con- 

 sidered a good month for lifting large 



quantities of big cannas, but, as shi \v- 

 ing what may be done with care a 

 big consignment of the well known 

 William Boffinger was removed foi a 

 special order from the nursery of i he 

 Germain Seed & Plant Co. to the n.'w 

 grounds of the Selig zoo. Owing to the 

 skillful treatment by Albert Youiitici- 

 mans, the superintendent, these plants 

 never looked back and arc now great 

 masses of scarlet, near the new animal 

 houses. 



W. Wern, manager of Wright's 

 Flower Shop, has returned from his va- 

 cation, looking as though the chaiiyje 

 had benefited hiui. Partly owing to 

 Mrs. Wern's ill health, they chose a 

 rambling auto trip this year, making' 

 their headquarters at San Diego. Mr. 

 Wern speaks highly of the climate and 

 roads and reports a most enjoyal>le 

 time. 



While one never likes to make eom- 

 parisons, it is doubtful if there is a* 

 more attractive store in this town tlian 

 that of the Freeman-Lewis Co. During 

 the quiet season the whole store has 

 been remodeled and repainted, and the 

 walls are entirely covered with mir- 

 rors. Back of the icebox, also, tiiere 

 is a large mirror, which apparently dou- 

 bles its size and the amount of stock. 

 Mr. Freeman says they have been able 

 to renew their lease on advantageous 

 terms; hence the somewhat lavish ex- 

 penditure. He reports an exciting time 

 during his vacation, one result of which 

 is a budding mustache. 



H. R. Richards. 



SPOKANE, WASH. 



The Market. 



Business in general remains slow. 

 Aside from funeral work, there is little 

 going on. An occasional wedding order 

 brings welcome relief to the monotony 

 of keeping shop with little business. 

 Stock is improving in quality; the im- 

 provement in roses is especially notice- 

 able. Outdoor stock, such as gladioli, 

 asters and sweet peas, constitute the 



Freesia Refracta Alba, ^-in., %-m. and up. Write for pricee. 

 AtparaflTut Plumosus Seed $1.50 per 1000 



Quantity mrices on application. 



H. N. GAGE CO., he., • • 536 Si. Biwdwiy, Lm Ando, CaL 



WHOLESALE FLORISTS :: NURSERYMEN 



Mention Th« H«t1«w when yott write. 



S. MURATA & CO 



WHO^ISALK FLOmSTS-FLOmSTS' tUPPUKS 



7S1 Si. Biiidway, LOS ANGELES, CAL 



MeaMon The 



yw wrtts. 



CALIFORNIA EVERGREEN CO. 



Two Stores— 816 8. Broadway, LOS ANOIItSS, CAL.- 

 SAN FRAirCISCO. CAL.-PbMe DMftu S896 

 MEXICAN IVY seuon now open. AU classes of GREENS and MOSS our specialty. 



Uentloa The Berlew whea yea write. 



1874 



236» 



