20 



The Florists^ Review 



SUPTBMBBft IT^ 1914. 



hiti to Ad?ertisen, Pite 106. 



NOTICE. 



It i« impoMibl* to guaranta* 

 th« insartioa, diacontiDuaaca 

 or altaration of any advartisa- 

 mast unlas* instructioDs ara 

 racaWad hj 



5 P. M. TUESDAY. 



^ 

 1 



•.aCONTENTS 



«a« 



IManniDK the CaDipalgn for Telepraph Orders 



(illus.) 9 



At the Toronto Exhibition (llliis. p 11 



Rye's Funeral Pieces (iUus.) 11 



Crabb & Hunter's Wreath (lllus. » 11 



Plants for Aquatic Pool 11 



How Far Glass Should Lap 11 



The Hardy Garden 12 



— The Hardy Perennial Garden 12 



Carnations 12 



— Lower Leaves Dying 12 



— Depth of Soil In Bench 12 



— An Antiquated Fumlgant IS 



The Palace of Horticulture (illiis. i 13 



A Look Is a Tonic 13 



Lucius C. Pierce (portrait) 13 



Seasonable (juggestiuus 14 



—Dutch Bulbs 14 



— Stevlas 14 



— Solanum Capslcastrum 14 



— Miguouette 1-* 



— Hard-wooded Plants 14 



— Primulas 14 



The Gladiolus 14 



—Forcing Gladioli 14 



— V arlegated Gladioli 14 



Floriculture as a Profession 15 



Angelo J. Rossi (portrait) 15 



New York 10 



. Conservatories Not Ready IG 



Nitrate of Soda 16 



Baltimore 17 



Nashville, Tenn 17 



St. Paul, Minn 17 



Hartford, Conn 18 



Des Moines, la IS 



Cleveland 18 



Business Kmbarrassmentti 19 



OBituary 19 



-Peter Bohlender 19 



—John E. McMichael 19 



—Harry C. Cook 19 



— Thomas Edward Towerson 19 



Honorable Mention 20 



Trade News Wanted 20 



Some Azaleas Coming 20 



Chicago 20 



Rochester, N. Y 27 



Buffalo, N. Y 28 



Philadelphia 30 



Boston 32 



Greenwich, Codd 30 



Denver 36 



Detroit 38 



St. Louis 40 



Indianapolis 44 



Steamer Sailings 47 



Seed Trade News 54 



—French Bulbs Still Coming 56 



— Seed's Unfitness Not Proved 58 



— Dutch Bulb Arrivals 66 



— Shipments From England 58 



— Crimson Clover Seed 60 



—The War and the Seed Trade 60 



— Catalogues Received 62 



Vegetable Forcing 64 



— Lettuce for Christmas 64 



— Tomato Troubles 64 



Pittsburgh 64 



Pacific Coast Department 60 



— Spokane, Wash 66 



—A Call From California 66 



— Tacoma, Wash 66 



— Los Angeles 66 



Importance of Trade Census 68 



To Destroy Bugs 60 



News of the Nursery Trade 70 



— Prices on the Jump 70 



— New Yorkers in Session 70 



— The Phoenix Receivership 70 



— Sorbus Americana 71 



—Hollanders Still Busy 71 



Cincinnati 72 



Newport, R. 1 72 



Syracuse, N. Y 74 



Toronto, Ont 76 



Pawtucket, R. 1 78 



Greenhouse Heating 94 



—Capacity of Boiler 94 



—Houses on a Hillside 94 



—An Indiana Lettuce House 90 



Providence, R. 1 08 



Washington, D. C 100 



Milwaukee 102 



Sprlngfloid, Mass 104 



M 



EstabllBhed, 1897. by O. I.. ORANT. 



Published every Xhursday*by 

 The Florists Publishing Co., 



630-660 Oaxton Building, 



508 South Dearborn St., OhicaffO. 



Tele.. Harrison 6429. 



Registered dSl^e address, 



Florriew. Chicago. 



i!;ntered as second class matter 

 Dec. 3, lS97.at the poet-office at Chi- 

 cago. lU., under the Act of Ms^xsh 

 3, 1879. 



Subscription price, $1.00 a year. 

 To Canada, $2.00; to Europe, $3.00. 



Advertising rates quoted npon 

 request. Only strictly trade ad- 

 vertising accepted. 



tl 



Hinsdale, Mass. — L. B. Brague & Son 

 are building an addition which will 

 double the size of their assorting and 

 shipping rooms. 



SOCIEIT OF AHEXICAN FLOBIBlS. 



Incorporated by Act of 0>nsreM, March 4, 1901. 



OfiJcers for 1914: President, Theodore Wirth, 

 .Minneapolis; vice-president, PatricR Welch, Bos- 

 ton; secretary, John Young, 53 W. 28th St., New 

 York City; treasurer, W. F. Kastinf, Buffalo. 



OflScers for 1916: President. Patrick Welch, 

 Boston; vice-president, Daniel MacRorle, San 

 Francisco; secretary, John Young, 53 W. 28tb 

 St., New York City; treasurer, W. F. Easting, 

 BuCTalo. 



Thirty-first annual convention, San Francisco, 

 Cal., August 17 to 20, 1916. 



RESULTS. 



We give them. You get them. 



We both have them. 



Already plans are being made for next 

 spring. The supply of bedding stock that 

 will be worked up will break all records. 



Efficiency in the management of a 

 florist's business lies in the avoidance of 

 waste — in securing the maximum result 

 at the minimum expense. 



This is the season of the state and 

 'County fairs and the trade is taking ad- 

 vantage of them about as usual — not 

 nearly so many exhibitors as we would 

 like to see. 



Unless all signs fatf, there soon will 

 be tremendous quantities of mums to be 

 disposed of, with unprecedented quanti- 

 ties of winter sweet j)eas coming along 

 a little later. 



Business is steadily settling down to 

 something like normal conditions in those 

 parts of Europe not within the theaters 

 of war and it begins to look as though 

 most of the trade staples will get across 

 t^e Atlantic one way or another. Even 

 the German stock is likely to move, it 

 now is thought. 



In recent years the trade has grown 

 more rapidly in the middle west than in 

 any other part of the country and at 

 present the middle west is the one sec- 

 tion of the trade that is filled with op- 

 timism. The big crops and their record- 

 breaking farm values give the middle 

 western florists basis for anticipating the 

 best season yet. 



Some members of the trade are wor- 

 rying about the supply of Manetti 

 stocks, ©n which depends the supply of 

 grafted rose plants for spring sales. 

 From all appearances, the English Ma- 

 netti will come along as usual, with the 

 probability that the French crop also 

 will be shipped, perhaps with some de- 

 lay. Cost no doubt will be higher than 

 usual. 



: HONOBABLE MENTION. 



Not a few subscribers save themst Ives 

 the bother of annual, renewal by sen ling 

 The Review $2, $3, or sometimes^ $5 

 instead* of the dollar-bill that in;- ires 

 fifty-two visits of the paper. An ong 

 those who have this week enrolled tsem 

 selves for more than one year in ad 

 vance are: 



TWO YEARS. 



Ciopeland, Mrs. E. R., Monroe, Wis. 

 Cowey, S. R., Walpole, N. H. 

 Sumfeld-Orear Floral Co., Kansas City, ':u. 

 Pieser, George, Chicago. 



The Review stops coming when the 



subscription runs out. The new g een 



notice with the last copy tells the sf ary; 



no bills are run up; no duns sent. 



TRADE NEWS WANTED. 



The Review would like tp print the 



trade news from all centers not now 



regularly represented in its columns; 



such cities as: 



Minneapolis, Utlca, 



Omaha, Albany, 



Louisville, Toledo, 



Memphis, •' Houliton, 



Syracuse, . ^ San Francisco. 



and any 6ttiers that are not given the 



showing they ought to have. 



Don't wait to write to The Review 



about it. Start right in — send a letter 



for publication in next week's i.«sue. 



Show the trade what you can do. 



SOME AZALEAS COMING. 



Conditions in Belgium may not be so 

 bad as the newspaper reports and the 

 absence of direct advices would lead one 

 to believe. At least a part of the azaleas 

 are coming, as Ralph M. Ward & Co., 

 New York, report having received, Sep 

 tember 14, the papers for a shipment of 

 azaleas from C. Petrick, of Ghent. The 

 plants are on their way, having been 

 shipped via Rotterdam and the Holland 

 America line. The plants are due on 

 the next boat. Mr. Ward expects fur 

 ther consignments via the same route. 

 Word also has reached Philadelphia 

 houses that their azaleas will come, via 

 Rotterdam. 



OHICAQO. 



The Market. 



The principal change in the last week 

 was a general shortening of the rose 

 supply. In the ordinary course of the 

 crops the cuts were due to be lighter 

 and the weather was such as to rc'luce 

 supplies. Where the market has for 

 two or three months had more than the 

 usual number of roses, in the last few 

 days the receipts have been below the 

 normal for this time of year. But t lere 

 has been no scarcity. The demand has 

 been light. For some reason not ye' 

 apparent the call for roses is no so 

 strong as it usually is in Septen bei- 

 The general report is that the net r^ 

 suits of the business are about as u ual, 

 so that about as much stock as evi r i* 

 being consumed, but the demand is bet- 

 ter for other flowers than for roses Ij 

 the demand were normal the price ■ "i 

 roses would be much higher, with the 

 moderate supply, than is the cast a' 

 present. The wholesalers expect th( ao 

 vance at any moment and are watc liog 

 for the signs that the turn has ci nie 

 In a general way the roses are ( i * 

 quality that justifies the growers in ex- 

 pecting more money than they have '^c^' 

 receiving; the stock would be -<"' 



