SHPTiJM'iMCB 17, 1914. 



The Fbrists^ Review 



57 



All Seeds and Bulbs sold 

 by Thorburn are always of 

 the very highest quality 

 and true to name. 



ASPARAGUS 



Plumoaus Nanus 

 PerlOOO 



1000. 

 5000. 

 10.000 



.$2.00 

 . 1.75 

 . 1.66 



TUBEROSES 



Dwarf Double Pearl. 

 Extra large size. 



$7.S0 per 1000 



"The moat reliable seeds " 

 as Barclay St. New York, N. Y . 



M(»nHoii Tho R»t1»w when yon write. 



THE L. D.WALLER SEED CO. 



Spaelallsto In 

 SWEET PEAS-NASTURTIUM SEKDS 



Prices on Application 



GUADALOUPE, CAUFORHIA 



Mention The Review when yon write. 



Routzahn Seed Co. 



ARROYO GRANDE, CAL. 



SWEET PEA and NASTURTIUM 

 SPECIALISTS 



irixMsate growers of fnll lists of lltOWKE and 

 GARDEN 8EEDB 



THE KIHBERUN SEED CO. 

 sJS'-J^. SANTA CLARA, CAL. 



Growers of 

 ONIONp LETTUCE, RADISH, Etc. 



Correspondence Solicited. 



J. BOLeiANO & SON 



WHOLESALE HELD 

 and GARDEN SEEDS 



Established 1818. Write for our low prices. 

 Ufht. Pratt aMl Eliicott Sts., BalUoMre. Md. 



Watch tor onr Trade Hark Stamped 

 on every brick of Lambert's 



Pure Coltiire NashrMni Spawi 



Snbstltntlon of cheaper grades Is ttrac 



^_^ easily exposed. Fresh sample brick 



^^^V. with lUnstrated book, maUed postpaid 



VP« C;^ by mannfactarers npon receipt of 40 



^S»*^^ cents In postage. Address 



'^ M«rk AMfkM Spawa Co., SL Pul, MiM 



_ Mftn HoB The ReTl>w when yon wrtf . 



Send for Quotations 



on the Bulbs 



you need. 



[J. FRANZEN, S319 No. Clark St., CHICACO 



20,000 Florists in the United States 

 are Losing Niions Annually 



because they do not create a demand for their flowers. 

 There is only one way to do it — advertise. There is 

 $180,000,000.00 WORTH OF ICE CREAM con- 

 sumed yearly in the U. S. A., or about 1}^ gallons per 

 capita. Most of this money is spent in the summer. 

 The business has increased 500% in the last ten years — 

 due to advertising. Suppose, instead of ice cream, there 

 were 1% dozen lilies consumed per capita. It would 

 require 1800 million lilies to supply the demand, whereas 

 the present annual consumption in America is a measly 

 40 million. The whole world's crop of white lilies id 

 only about 90 million flowers, which at 20 cents each is a 

 mere 18 million dollars — only one-tenth the value of the 

 ice cream sold. Everyone won't buy lilies, and everyone 

 won't buy ice cream, but there should be as many buyers 

 of lilies as there are of ice cream, if the proper demand is 

 created. This is only one instance showing the flower 

 business is in its infancy. The future is up to you, Mr. 

 Florist — you will have to advertise more. There is 

 money in the lily business if modern methods are used 

 and good bulbs secured. When a successful grower talks 

 of lily bulbs he thinks automatically of Horseshoe Brand, 

 because they are responsible for more success in the lily 

 business than any brand ever produced. Those who buy 

 any old brand or no brand at all, are, in time, necessarily 

 slated for the greased chute. Get Horseshoe Brand lily 

 bulbs — money-makers. 



SEPTEMBER PRICES 



Lilium Formosum 



Size Case contents PerlOOO 



6/8-inch 400 $40.00 



7/ 9 inch 300 55.00 



8/9-inch 280 65.00 



8/10-inch 250 76.00 



9/10-iuch 200 95.00 



10/11-inch 160 110.00 



ll/J2-inch 1.30 130.00 



Cold Storage Gisfanteum 



Size Case contents PerlOOi* 



7/9-inch .300 $75.00 



8/10-inch 250 100.00 



Lilium Harrisii 



Size Case contents Per 1000 



()/7-iiich 335 $30.00 



All prices duty paid. f. o. b. New York. Terms three nu)nths net. Case lots 

 only at above prices. Smaller Quantities at 10% higher prices. 



SPECIAL SURPLUS OFFER 



Horseshoe Brand Paper Whites, packed 1250 per case, at $6.00 per 

 1000 ($7.50 per case), cash with order, or at $7.50 per 1000 on 

 credit. Prices f. o. b. New York— September delivery. First- 

 class flowering bulbs from good fields. 



RALPH M. WARD & CO. 



THE LILY HOUSE 



71 Murray Street NEW YORK 



Not How Cheap, 

 but How flooH 



