60 



The Florists' Review 



Skptbhbbb 17, lfii4 



I Pacific Coast Department" 



I 



Los Angeles, Cal. — The commercial 

 agencies report that the Los Angeles 

 Flower Market filed a voluntary peti- 

 tion in bankruptcy September 15. 

 Charles E. Morton is president of thi&- 

 corporation and Frederick Sperry secre- 

 tary. A wholesale and retail business 

 was done. 



SPOKANE, WASH. 



The Market. 



A week or two more will probably 

 bring a heavy frost, after which the 

 call for florists ' flowers will undoubted- 

 ly increase. As yet there has been no 

 perceptible change in general business 

 conditions. The weather has been cooler 

 for the last week and this has improved 

 the quality of asters and dahlias. 



Various Notes. 



European bulbs are arriving. Among 

 the firms who have received consign- 

 ments are the Spokane Greenhouse Co., 

 Inc., A. J. Burt, the Hoyt Bros. Co. and 

 Henry Beimers. 



Special credit is due to Olsson & Bern- 

 son and to Henry Beimers for the fine 

 cyclamen stock they are bringing into 

 shape for the Christmas trade. The 

 8-inch pans at both places are particu- 

 larly fine. 



During the interstate fair, held Sep- 

 tember 12 to 20, L. B. Hill assisted Su- 

 perintendent of Parks Duncan in the 

 staging of the floral exhibits. 



L. B. H. 



A CAUj FBOM CALIFORNIA. 



To the Members of the S. A. F. — Wel- 

 come, thrice welcome to the Pacific 

 coast, ye Society of American Horticul- 

 turists. ' ' Horticulture ' * and * ' horticul- 

 turists" appeal to the undersigned as 

 being broader than merely "florists" or 

 "floriculture," and would seem to em- 

 brace all that is really necessary in a 

 title to our good, 30-year-old S. A. F. 



I do not believe it is necessary to 

 have "professional" as a part of that 

 title, notwithstanding the fact that our 

 capable and worthy president, Theodore 

 Wirth — and my good friend — has so rec- 

 ommended in his admirably written mes- 

 sage to the fraternity. The fewer 

 words used in a given title, provided it 

 conveys all that is necessary, the better. 

 The words "ornamental horticultur- 

 ists," added to the society's name, have 

 always appeared cumbersome. It may 

 take some time to eflfect the desired 

 change, but come I feel it will, sooner 

 or later. But, no matter what name the 

 society comes under to the Panama-Pa- 

 cific Exposition, to be held in San Fran- 

 cisco in 1915, all the members will be 

 welcome, welcome! 



Good accounts are spreading as to the 

 progress being made in all the depart- 

 ments toward having everything in 

 readiness at the exposition for the open- 

 ing day, and the horticultural depart- 

 ment is, I am assured, among those far- 

 thest forward. 



Excursions to the Panama Exposition, 

 in its present state, are arranged at in- 

 tervals by the Southern Pacific Railroad 

 Co., and, if my informant was not mis- 

 taken, as high as $40,000 monthly are 



being taken in at the gates at an admis- 

 sion of 25 cents. So far this writer has 

 not had an opportunity of seeing for 

 himself the progress made, but he hopes 

 -to do so when there are not quite so 

 many details to look after on the Flora- 

 dale seed ranch. 



It is to be hoped a large gathering of 

 the members can see their way clear to 

 join in the trip, for it will be quite as 

 easy for the leaders in horticulture, also 

 the rank and file, to come to California, 

 as it was for the same party to go to 

 Cincinnati to the initial meeting thirty 

 years ago. 



It goes without saying, we will wel- 

 come to the Burpee Floradale seed ranch 

 all who will give us a call. At that sea- 

 son of the year our sweet pea harvest- 

 ing may be over, but we hope to have 

 something worth inspecting at the time 

 the convention will be held, namely, I 

 believe, in August. 



Edwin Lonsdale, 

 Vice-President for Southern California. 



TACOMA, WASH. 



The Market. 



This city has shown a decided change 

 in the retail line, and stock moves much 

 more briskly than it did a few weeks 

 ago. The recent rains have done great 



damage to the outdoor stock. This has 

 had a tendency to stiffen prices of in. 

 door stock. 



Carnations and roses are non.' ton 

 plentiful, while the quality is sli;,'htlv 

 improved. Asters, gladioli and sweet 

 peas are still the favorites witl; tho 

 cheaper class of trade. 



Various Notes. 



The new retail store. The Fern, is re 

 ported to be doing a good business. 



The Evergreen Florists have moved 

 to their new location on C street. The 

 building where they were formerly lo 

 cated is being remodeled. J. L. S. 



LO^ ANQELES. 



The Market. 



Never, perhaps, was the uncertainty 

 of the florists' business more markell 

 than during the present week. It 

 opened well; every retailer with whom 

 I spoke had an excellent call for stock 

 of all kinds. Later in the week if 

 sloughed off and then the stores rapidlv 

 filled up again. Taken all around. 

 though, there is "no kick coming" for 

 this time of year and everything points 

 to a good fall business. 



Outdoor roses are extra fine, especial 

 ly Cochet, white, pink and red. Thi? 



Superior-grown ROSES for Immediate Planting 



We have a grand stock of the following varieties in 2^ and 8-inch pots, stronsr, clean 

 and healthy, ready for shifting to larger pots for spring sales or for planting out at 

 once. This stock at the prices Quoted is a splendid value. 



Mrs. Geo. Shawyer. Prince £. C. d'Arenberg. Mrs. Chas. Russell. 

 $6.00 per 100, $50.00 per 1000. 



The following varieties in any Quantity. $-1.50 per 100, $40 00 per 1000: 

 Milady, Lady Alice Stanley, Rose Queen. Christie-Miller. Prima Donna, Double White 

 Killamey, Jonkbeer J. L. Mock, Antoine Rivoire, Sunburst, Killamey Queen, Natalie 

 Boettner, Richmond, My Maryland. American Beauty, Kaiserin, Prince de Bulgarie, Madi- 

 son, White Killamey, Mme.*Leon Paine, Mrs. Herbert Stevens, Lady Ursula, Pres. Camot, 

 Clara Watson, Radiance, Mme. Abel Cbatenay, Etoile de France, Qruss an Teplitz, Pink 

 Killamey. Lady Hillingdon, Mile. Cecile Brunner, Red, White and Pink Cherokees, Joey 

 Hill, Ethel Malcomb, Miss Amy Hammond. 



Satisfaction guaranteed. 



HENRY W. TURNER, Whtieule Hirist, Montebello, Cal. 



Mention The Review when yon write. 



Freesia Refracta Alba, ^-in., %-in. and up. Write for prices. 

 Asparaffus Plumosus Seed $1.60 per 1000 



Quantity prices on application. 



H. N. GAGE CO., Inc., • • S36 Sc. Bnadway, Los Angeles, CaL 



WHOLESALE FLORISTS :: NURSERYMEN 



Mention The Rerlew when yon writ*. 



S. MURATA & CO. 



WHOLESALE FLORISTS-FLORISTS' SUPPLIES 



7S1 St. BiMdway, LOS ANGELES, CAL. 



Phoii* Main 2987-F2604. 



Mention Th» E»^Ww wb*n yon write. 



CALIFORNIA EVERGREEN CO./s^^ 



Two Stores-816 S. Broadway, LOS ANOSLE8, CAL.— Phone Broadway 23(* 

 SAN FRANCISCO, CAL.- Phone Douglas 5896 

 MEXICAN IVY season now open. All classes of GREENS and MOSS our specialty 



IfMitloa The Berlew when yon writ*. 



