.3 



14 



The Florists^ Review 



Sbptbmbek 24, 1914. 



Review 's rate. And Dry Goods Econo- 

 mist — well, look for yourself! 



Beview Ads. 



Each of these papers carries a fine 

 volume of advertising — but their space 

 is not used, in proportion to the size of 

 each fiel^ anywhere near as generally 

 as Review space is used. 



In last week's issue The Review car- 

 ried 1,555 separate advertisements, for 

 each and every one of which its pub- 

 lished, public card rates were charged 

 without deviation. That's service. 



It is service to buyer. It is service to 

 seller. Not so good service as will be 

 given in the future, perhaps, but good 

 service as judged by all the accepted 

 standards — also, good service as judged 

 by comparison with the circulation and 

 rates of other leading trade papers — any 

 trade papers. , 



SPANISH IBISES. 



Please give me some information on 

 the growing of Spanish irises, stating 

 when to plant them, whether in flats or 

 benches, and how close together. Will 

 they do well if planted with carnations? 

 What temperature is required? What 

 varieties would be best? I want to 

 grow purple, light blue and white vari- 

 eties. My location, you will notice, is 

 northwestern Oregon. F. W. G. 



Spanish irises can be easily and suc- 

 cessfully grown in your state either 

 under glass or outdoors. They are per- 

 fectly winter-hardy, even without pro- 

 tection. In growing them outdoors, 

 plant them quite late, just before the 

 ground fre-ezes, as this iris starts to 

 grow at once when in the soil, but even 

 zero weather does not affect the young 

 growths at all. For forcing, flats five 

 to six inches in depth are preferable to 

 more shallow ones. A flat 12x24 inches 

 will hold eighty to 100 bulbs. Stand 

 these in coldframes or even outdoors 

 until frosts become too sharp. They 

 are more easily injured in flats than 

 when planted outdoors. It does not pay 

 to house flats before Christmas. Start 

 in a cool house; 45 to 48 degrees at 

 night should not be exceeded. If a 

 spare bench can be devoted to their 

 culture, they will flower splendidly 

 with you. The bulbs can be placed 

 three to four inches apart each way. 

 The}' are useful for dotting among 

 carnations, especially where any of 

 these chance to die out. The night 

 temperature for them should not exceed 

 50 degrees. 



A few first-class varieties are: Louise, 

 pale blue, a beautiful variety; Chryso- 

 lora, canary yellow; Belle Chinoise, but- 

 tercHj) yellow; British Queen, splendid 

 purr white; King of the Blues, dark 

 blue, and Thunderbolt, bronze. Spanish 

 irises like a light, sandy soil, with some 

 well decayed manure added. They must 

 not be planted where they will have 

 wet feet. Severe cold will not affect 

 them, but water at the roots will cause 

 the bulbs to rot. C. W. 



TIME TO SOW CINEBABIA SEED. 



When is the right time to sow 

 cineraria seed to have the plants in 

 flower for Easter? What temperature 

 do they need and what kind of soil is 

 best? A. S. 



A SHREWD RETAILER'S JUDGMENT OF 



THE SERVICE GIVEN BY THE REVIEW. 



ALL COMMUNICATION* tHOULO •• ADDKUHD TO THE riKM 



HENItV PCNN 



k-ONa OlSTANCt AND LOCAL 



•36 



Phonu as* FOKT Hill 

 2832 



Miwacws or Thi Fto«iST« T«i.«««ai>m Ocvivcnv Aas M 



WILLIAM PEN- 



Cabli ADonits. 

 PENFLO 



FLOwrw* brt-ivinVD To All Panti of the Wohlt 



BOSTON. August 31, 1914. 



Florlats' Publishing Co., 

 Chicago. 111. 



Gentlemen:- 



We have been making a careful study of results 

 obtained through our various advertising mediujp.B, and, 

 among the trade papers, we have found that we are obtain- 

 ing the beet results from the Florists' Review. 



During the Convention in Boston, many visitors 

 who came to our booth to inspect our advertising display 

 mentioned the fact that they have seen a great deal of 

 our advertising in the Floriete' Review. 



After careful investigation we are satisfied 

 that yours ie the leading Trade Paper and-that the best 

 reeulte from advertising may be obtained by using its 

 columns. 



Yours very truly. 



Diet HBR/D 



to make a sowing, but you can obtain 

 young seedlings at a low rate from 

 advertisers in The Review. Cinerarias 

 like a light, moderately rich soil. They 

 must have a cool temperature, or green 

 aphis will soon disfigure them. A night 

 temperature of 45 degrees is ample and 

 the plants should be sprayed with nico- 

 tine or fumigated every week, to keep 

 them perfectly clean. They can be fed 

 freely with liquid manure when the pots 

 are well filled with roots. They must 

 be protected at all times from strong 

 sunshine. C. W. 



July and the early part of August is 

 a suitable time to sow cineraria seed 

 for an Easter supply. It is too late now 



THE CALL FOB KNOWLEDGE. 



In a circular descriptive of the ob- 

 jects and facilities of the department 

 of floriculture at the New York State 

 College of Agriculture at Cornell Uni- 

 A^ersity it is said: 



"Flower growing in the United 

 States is yearly becoming more and 

 more important. In the early history 

 of the industry competition was lack- 

 ing and methods of culture were con- 

 sequently crude. Within recent years 

 the business has developed to such an 

 extent, and competition has become so 

 keen, that flower and plant producers 

 now find it necessary to utilize scien- 

 tific principles in the practice of the 

 art. 



"In recent years there has come to 

 be a demand for education in floricul- 

 ture along technical and practical lines. 

 Young men are asking for this instruc- 

 tion. The practical growers are also 

 seeking assistance in solving problems 

 regarding culture of various florists' 



Penn the riorist.^,^?^ 



crops. They are coming to deniniul 

 that their problems be given the same 

 consideration in agricultural experi- 

 ment stations as is given to the prob 

 lems of the fruit grower, the dairy- 

 man and the poultryman. Several ajr 

 ricultural colleges and experiment sta- 

 tions are endeavoring to give the as 

 sistance that the florists so much noed. 



"New York is the largest flower- 

 producing state in the Union. The 

 census reports for 1910 give the total 

 value of flowers and ornamental plants 

 produced annually in the United States 

 as $34,872,000. Of this amount the 

 value of the plants produced in New 

 York state was $5,110,221. The plan_t_^ 

 were grown in an area of 13,876. 8oi 

 square feet of glass. Other states bad- 

 ing in flower production were Pinn- 

 sylvania, $3,760,644; Illinois, $3,680,!i73; 

 New Jersey, $2,839,319; and Massa-hu- 

 setts, $2,432,000. New York state, 

 therefore, should lead in matters per- 

 taining to floricultural instruction and 

 investigation. 



"There is an increasing demand for 

 young men educated along flower-gvow- 

 ing lines. This demand comes for nen 

 to engage in commercial flower an" 

 plant-growing establishments, in rt tail 

 stores, in cemetery and park consc va 

 tories, on private estates, and in vor'^ 

 in agricultural colleges and experiment 

 stations. There has also arisen a de- 

 mand for men and women compi'tent 

 to teach the principles and methods oi 

 flower and plant culture in the agr'' 

 cultural high schools that are bein)^ es- 

 tablished so rapidly." 



