26 



The Horists^ Review 



Skfteubiib 24, 1914. 



ff 



Established. 1897, by O. L. GRANT. 



Pabllshed every Tharsday by 

 The Ploeists PuBLiteixo Co., 



tSSrseO Oaxton Building, 



608 South Dearborn St., OhlcaffO. 



Tele., Harrison 6429. 



Regiitered cable addresfS, 



Florvlew. Chicago. 



Entered as second class matter 

 Dec. 3. l»Jl, at the pust-offlce at Chi- 

 cago, III,, under the Act of llarch 

 8. 1879, 



Subscription price, $1.00 a year. 

 To Canada. $2.00; tu Europe. $3.00. 



Advertising ratos quoted upon 

 requt'St. Only strictly trade ad> 

 Tertlslng accepted. 



n 



Iniex to Advertisers, Paje 2. 



NOTICE. 



It U impossibl* to cuaranta* 

 tb* inaartioa, diseontianaBc* 

 or altoration of any adTortiaa- 

 mant onlaaa inatructiona ara 

 raeaiTod by 



8 P. M. TUESDAY. 



BOCIDTY OF AKERICAN FL0HIST8. 



Incorporated by Act of Congreis, March 4, 1901. 



OHli-ers for 1914: Prei«ld«-nt. Theodor« Wlrth, 

 MlnueMpulls; vIce-prexIdeDt, I'atrlok Welrb, Bos- 

 ton: >^-irftary, Jobo Young, 53 \V. 28th St.. New 

 York City; treasurer, W. F. Kastlng. Buffalo. 



Offict'rs for 1fll3: rreHldent. rHtrick Welch, 

 Boston: Tlce-prfHldent, Daniel MacKorie, San 

 FranclHCo; secretary, Jolin Young, 63 W. 28th 

 St., New York City; treasurer, W. F. Kasting, 

 Buffalo. 



Tbirty-flrst snnual convention, San Francisco, 

 Cal., August 17 to 20. 191S. 



BESULT8. 



We give tbem. Yoa get them. 



We both have them. 



Thebe is nothing that so stimulates 

 business as making it easy to buy. 



Cleveland will ask for the S. A. F. 

 convention in 1916, but it is rumored the 

 society will be urged to stop off in Texas 

 that year on its way back from the coast. 



There will be, from all indications, a 

 tremendous demand this winter for young 

 stock of the Mrs. Bussell rose. Every- 

 body seems to like it and all the growers 

 will plant it heavily next season. 



The florists through the middle west 

 are preparing for the best season ever 

 known, basing their expectations on the 

 magnificent crops just harvested and on 

 the big prices being received for them. 



An advertising expert, writing for 

 System, has it figured out that "full 

 pages in newspapers usually pull six or 

 eight times as much as half pages," and 

 that "circularization, on the average, 

 is more expensive than newspaper adver- 

 tising. * ' 



There are those who have begun to 

 fear that, instead of there being no 

 azaleas this year, the market will be 

 overcrowded just as and for the same 

 reasons that the Dutch bulb market al- 

 ready has been. If Europe does not take 

 its usual quota of the azaleas this year 

 America will be the only market for them, 

 and transportation is open. 



In spite of frequent repetitions of the 

 statement that anonymous letters can not 

 be noticed, The Beview continues to re- 

 ceive maoy inquiries that are neither 

 dated nor signed, with nothing by which 

 the sender can be identified. Such in- 

 quiries go to the waste basket. 



The New York Florists' Club was the 

 first of the trade organizations to accept 

 the new plan of affiliation adopted by the 

 S. A. F. at the Boston convention. The 

 New York club has 156 members, as re- 

 ported in last week's issue of The Be- 

 view, who also are members of the S. A. 

 F. and has applied to have its president 

 appointed as a member of the S. A, F. 

 board of directors. What organization 

 will be next? 



HOW ABOUT IT? 



It is quite the regular thing for sub- 

 scribers, in remitting for renewal, to 

 write the editor a few words of encour- 

 agement, like this: 



In sending In my dollar for another year I want 

 to Ray I still consider The Review the best in the 

 bunch. — H. E. Meader, Dover, N. U., September 

 14, 1914. 



If that was the case when The Beview 

 still was using the common pamphlet 

 make-up, doesn't the new Bev^iew de- 

 serve to be classed by itself — not with 

 "the bunch"? 



BOLL A FEW DOLLABS, PLE^Sfi. 



All things considered, business is not 

 bad with florists. In certain places 

 local conditions cause a falling off in 

 sales, but in other sections local condi- 

 tions hav6 resulted in better business 

 than usual, so that on the whole this is 

 turning out about an average Septem- 

 ber. 



But there is general complaint of 

 slow collections. People who are almost 

 as good as gold have suspended pay- 

 ment. Consumiers of our products fail- 

 ing to pay as promptly as usual, the 

 retailer's embarrassment runs through 

 every stratum of the trade. Everybody 

 becomes short. 



It is a time when united action by 

 the trade will work immense general 

 good. 



Let everybody who deals with the 

 public make a special effort at collec- 

 tion and pass the money on, promptly, 

 to the wholesalers and the growers. 



If everyone in the trade makes just a 

 little extra effort in the next week to 

 put a few more dollars cash in circula- 

 tion in the trade it will loosen up the 

 tension all around and do an immense 

 amount of good. 



Let everybody help. 



EUROPEAN SHIPMENTS. 



It has been pointed out in The Beview 

 from the first issue after the war that 

 it was entirely without justification to 

 jump to the conclusion that imports 

 would be shut off. The Beview repeat- 

 edly has pointed out that transportation 

 was gradually reopening and from week 

 to week has sought to make the real 

 conditions clear, to the end that the 

 trade might not miscalculate. Last week 

 it was made apparent that practically 

 everything, even Belgian and German 

 stock, will get here almost on time. 

 Belgian shipments are arriving via Bot- 

 terdam, shipped from Ghent via canals 

 to Temuizen, thence via more canals 

 to Botterdam. An importing house 

 stated September 19 that it had between 

 800 and 900 packages of Belgian plants 



on the water in five steamers. Holland 

 shipments are sure, if not in; En^Ilaii 

 and Japanese shipments are reason tbly 

 sure;. lYench shipments are expected to 

 be made. The only serious doubt n a» 

 to being able to make German shipmontg 

 of valley pips owing to the difficulty 

 of securing refrigeration on steamers 

 from Copenhagen or Botterdam, but it 

 has been suggested that importers com- 

 bine to hire their own steamer to take 

 care of this shipment and install rel rig. 

 eration service in it. 



IMMORTELLES ABBIVINO. 



The immortelles have begun to arrive 

 from southern France, relieving another 

 of war's alarms, for it seems likely that, 

 now shipments have commenced, the 

 total for the season will run larger than 

 usual, just as it is doing with other 

 European trade articles. 



The boat from Marseilles that arrived 

 at New York September 19 brought 185 

 cases of immortelles consigned as fol- 

 lows: 



Consignee. Cases. 



Thompson 1 



Allister 8 



Bavprsdorfer, H., & Co 170 



Maltus & Ware 11 



STAMP TAXES COMINO. 



The decrease in the revenues of the 

 United States government, which has 

 followed the European wair, necessitates 

 either a reduction in expenditures, 

 which is unthinkable, or emergency tax- 

 ation to make up the deficit. Congress 

 of course is planning the latter. 



A bill was introduced September 21 

 to restore the stamp taxes of the Span- 

 ish war, with some changes. The plan 

 is to put the stamp taxes into operation 

 immediately and continue until Decem- 

 ber 31, 1915. There is to be no tax on 

 checks, but certain provisions will hit 

 florists rather generally. Among these 

 it is provided that freight and express 

 receipts shall carry a revenue stamp of 

 1 cent each, with a mandatory provision 

 that the shippers must pay this tax 

 Telephone messages are to be taxed 1 

 cent on all tolls of 15 cents or more, 

 and telegrams 1 cent a message. There 

 are many other stamp taxes, but these 

 will be the principal ones affecting flo- 

 rists, except, perhaps, that a tax of 2 

 cents per gallon on gasoline is proposed. 



CHICAGO. 



The Market. 



A heat wave, which increased in in- 

 tensity daily for nearly a week, cul- 

 minated September 20 and 21 in tem- 

 peratures of 88 degrees and set the 

 market back to midsummer conditions. 



Stimulated by autumn weather, busi- 

 ness had been on the up grade am! the 

 market was beginning to assume aP" 

 pearances of activity, but the b'gii' 

 ning of the present week found ^''^!^i 

 thing under the influence of the big'' 

 heat. The supply was increased, i'l'"''' 

 ably doubled, by the heat, and the -^ame 

 factor resulted in a decrease in th ■ d*' 

 mand. The market seldom has been 

 more stagnant than it was Septembef 

 21. Fortunately, the heat wave broW 

 the following day and a steady imp'ove- 

 ment is anticipated. . 



Probably roses suffered more severely 

 than anything else as the result of the 

 summer temperature. The stock if- ""' 

 this fall, but the heat resulted in '"J 

 majority of it reaching the market « 



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