8BPTHMBHE 24, 1914. 



The Florists' Review 



33 



The Flowers that Withered 



might have been sold today had your 

 refrigflWitor kept them in condition. 

 Turn your loss into profit without 



delay, by installing a 



McCRAY 



Florists' Display Refrigerator 



The McCray k^gps flowers fresh longer than any other. 

 Its system of refrigeration maintains an even temperature of 

 the proper degree for the preservation of cut flowers and entirely 

 eliminates the great loss that is caused by imperfect refrigera- 

 tion. I 



The McCray is built to permit an attractive and inviting 

 display of your flowers, its various compartments being of dif- 

 ferent sizes to accommodate the different lengths of cut flowers. 



The interior linings are of either opal glass, bevel plate 

 mirror or white enamel and are very handsome and easy to 

 clean. The exterior may be of any finish desired to match the 

 interior of your woodwork or other fixtures. 



The handsome appearance of the McCray is an improvement to any store and is a great stimulant for increased sales 

 and pleased customers. Investigate the McCray and ascertain why they are the best for florists. 



Send now for any of the following FREE catalogfues: 



No. 73— For Florists. No. 50— For Hotels, Clubs and Institutions. 



No. 69— For Grocers. No. 91— Regular Sizes for Residences. 



No. 60— For Meat Markets. No. AH— Built to Ordjr for Residences. 



McCRAY REFRIGERATOR COMPANY 



668 Lake Street, KENDALLVILLE, IND. 



FOR BRANCH SALESROOMS IN PRINCIPAL CITIES SEE YOUR LOCAL PHONE DIRECTORY. 



Mention The Berlew wbep yon write. 



BRECHT'S 



HIOH EFnCIENCY 



FLORISTS' REFRIGERATORS 



Will display your flowers in an attractive manner, and 

 fc««p them in salable condition, by reason of their 

 superior insulation and dry air circulation arrangement. 



CUT SHOWS STYLE NO. 700 



Made for use with either ice or artificial refrigeration. 



The Brecht Florists' Artificial Refrigerating Plant ex- 

 hibited at the Chicago Convention was awarded the 

 S. A. F. certificate of merit. 



Write for free catalogue, addressing Dept. £-2. 



THE BRECHT COMPANY 



Establlsh«d 1853 



Main Offices and Factories, 1214 Cass Ave. 

 ST. LOUIS, INO. 



176 Paarl St.. NEW YORK 



Mention The Review wben yon write. 



''iisiness is rolling along at the rate of 

 •■' million dollars a year. 



•lohn Sinner is taking the full course 

 •'t the Sheldon School of Salesmanship 

 "1^1 says he feels that lie is much the 

 -.'■■uner by it. 



•^- Ij. Vaughan is entitled to be called 

 'ne of the veterans of the craft, as he 

 '•IS been twenty-six years in the market. 

 'f<^ made his debut February 11, 1888. 



* • L. Washburn notes there has been 



a marked improvement in business the 

 fore part of this week. Yellow pom- 

 pons are in good demand. 

 . D, F. Simonds, of the Ogden Floral 

 Co., 1917 West Harrison street, attended 

 the Masonic conclave at Springfield last 

 week. 



Increased business has caused James 

 Friedl to employ another saleslady at 

 his retail store at 3.'528 West Twenty- 

 sixth street. 



W. T. Homberg is again on duty at 

 .1. A. Budlong's, after enjoying a two 

 weeks' vacation. 



Because of the increased demand for 

 roses, Sinner Bros, have planted two 

 houses formerly used for carnations with 

 Killarney and White Killarney this 

 season. 



The Boulevard Shop, at 1423 Michi 

 gan boulevard, opened May 1 by J, L. 

 Meiga, has been purchased by .John Gib 



