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SHWHMBliB 24, 1914. 



The Florists' Review 



39 



PHILADELPHIA 

 I608>l«20 Lndlow Street 



Mrs. Charles Russell (^ 



Wheh you want variety in Roses come to us. Our ^^ I Ai 

 growers have planted heavily of all the new kinds ^^^^|^^^^ 

 as well as the older ones. MRS. CHARLES RUS- VUaw***^ 

 SELL is a winner. Get some. A few fine ones at $15.00 per 100, and 

 good value as low as $6.00 per 100. 



RADIANCE. We are strong on these. $6.00. $8.00 and $10.00 per 100. 



DAHLIAS. Best at $3.00 per 100, a good assortment at $2.00 per 100; 



CATTLEYAS. $6.00 per dozen. 



Sphasmum Moss, 10-bbl. bales, burlapped, per bale $4.00 



Wild Smilax, per case e.OO 



Bronze Galax, per case of lO.oro 8.50 



Green Galax, per case of 10,000 7.50 



Dasrger Ferns, per l<ioO 1.50 



Green Leucothoe, per 1000 7.50 



EVERYTHING IN RIBBONS AND FLORISTS' SUrrUES. Seid fir iir CaUlt^ie. 



S. S. PENNOCK-MEEHAN CO. 



"THE" WHOLESALE FLORISTS OF PHILADELPHIA 



BALTIMORE NEW YORK WASHINQTON 



FmikHa Md St. Paul Streets 117 Weet 28th Street 1216 H Street. N. W. 



Mention Thf R>rl»w wh«n you write. 



Fancy Dahlias 



Carnations - Gladioli - Roses 



eVERYTHING IN CUT FLOWERS 



WK CLOSI AT 6 P. M. 



THE riDLADELraiA CUT FLOWER CO. 



1817 



St^ 



riIILADELPinA,riL 



Mentlwi The BeTiew 



yew write. 



length are oflferei. The demand is un- 

 questionably a little stronger than it 

 was a week ago. 



The Main Line Floral Guide. 



A little booklet published monthly 

 Jpr distribution among flower lovers 

 living in the suburbs of Philadelphia, 

 rrotn Overbrook to Paoli, is interesting 

 «? florists chiefly because it marks a 

 distinct line of thought in the mind of 

 one of us. This little book, published 

 »y the Strafford Flower Farm, of Straf- 

 ^""u. Pa., is aimed especially to hold 

 l^e patronage of alL those who drew 

 l^eir plants and flowers from the Over- 

 "ook nurseries. Edward A. Stroud, 

 7^0 owned and operated both places, 

 '"8 just completed the removal of his 

 S ®^ from Overbrook to Straf- 



"a. combining two places in one. The 

 verbrook place has been used chiefly 

 "r r*nailing, the Strafford place chief - 

 bro J .^^olesaling. The crops at Over- 

 cron /*^® varied with the season; the 

 nati ^^'^^ord has varied little. Car- 

 nij,;^"" *^1 the year around are the 

 ainstay. After convincing the read- 



er that perennials, ferneries, plants and 

 flowers can be just as readily secured 

 at Strafford as at Overbrook by the 

 post or telephone, the book proceeds to 

 broaden the field. There is a leading 

 article by Mr. Stroud on September 

 flowers, which will be read with in- 

 terest at Broad and Walnut and at 

 Eighteenth and Chestnut streets. Then 

 follows a clever article by Joseph Bus- 

 sell, the manager, who loyally prom- 

 ises to give up all his evenings to talk- 

 ing business with Main-liners on the tel- 

 ephone. After that there are several 

 other good articles by unknown author- 

 ities and a final plea for floral fallow- 

 ship. The execution of the idea with 

 the aid of the telephone and the motor 

 car delivery is full of promise. 



Holland Bulbs. 



The following dispatch received last 



week from London will give courage to 



the bulb market in this country: 



On account of the scarcitr of wheat in Holland, 

 the AsBoclatlon of Dutch Bakers has aancttvned 

 the use of a so-callprt tulip brea<', In which one- 

 third of the flour UHed is made from ground tulip 

 bulbs. The bread is said to be nourishtnfc, and the 



war ministry has recommended its nae in the 

 army. 



Various Notes. 



Samuel S. Pennock returned from 

 Maine September 19. He has resumed 

 active charge of his company's affairs. 



William F. Dreer is expected home, 

 by way of Marseilles, September 27. 



Raymond Eester has purchased the 

 retail florists' business of Kester & 

 Hardin, Williamsport, Pa. His friends 

 look for a repetition of the success 

 achieved by H. H. Battles when he took 

 over the business of Evans & Battles. 



Th« Lea Niesaen Co. opened a bntneh 

 in Washington, D. C, September 1^ 

 purchasing the Washington Florists' 

 Exchange. The business will continue 

 in charge of Manager Schnell. 



Pennock Bros, have this week what 

 is probably the largest order for a sin- 

 gle piece of floral work that they have 

 ever received. It is a casket cover of 

 beautiful design, made with 5,000 sprays 

 of lily of the valley and 500 cattfeyas. 

 There are wreaths and crosses. 



The Chalfont Cut Flower Co. will 

 erect a second gree&houSe 35x125 at 



