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26 



The Florists^ Review 



October l, 1H4 



EfltabllBhed, 1897, by O. L. GRAITr. 



Published every Ttanraday by 

 The Florists Publishing C!o., 



630-660 Oaxton BnUdlngr, 



606 South Dearborn St, ChicaffO. 



Tele., Harrison 6429. 



Registered cable addreoe, 



Florrlew. Chicago. 



Entered as second class matter 

 Dec. 3, 1897. at the post-office at Ohl- 

 cago. IlL, under the Act of Mardi 

 3, 1879. 



Subscription price, fl.OO a year. 

 To Canada, $2.00; to Europe. $3.00. 



Advertlslnfir rates quoted upon 

 request. Only strictly trade ad- 

 Tertlslngr accepted. 



n 



Mex to Advertisers, Pije 2. 



NOTICE. 



It is impossibl* to cuarants* 

 th« inaartioB, discontinuaiic* 

 or altoration of anj advertiso* 

 moiit unlosa instructiona aro 

 rocoirad hj 



5 P. M. TUESDAY. 



SOCIETT OF AMEBIOAN FLOBISTS. 



Incorporated by Aot of Congreu, March 4, 1901. 



Officers for 1914: President, Theodore Wlrth, 

 MlnneapolU; Tlce-presldeot, Patrick Welch, Bos- 

 ton; secretary, John Young, 53 W. 28tb St., New 

 York City; treasurer, W. F. Kastlng, Buffalo. 



Officers for 1816: President, Patrick Welch, 

 Boston; Tics-president, Daniel MacRorle. San 

 Francisco; secretary, John Young, 63 W. 28th 

 St., New York City; treasurer, W. F. Kastlng, 

 Buffalo. 



Thirty-first annual couTentlon, San Francisco, 

 Cal., August 17 to 20, 1916. 



Results bring advertising. 

 The Review brings results. 



Canary birds, loose in the conservatory, 

 are an attraction in the Breitmeyer store 

 in Detroit. The little music-makers know 

 no fear. 



Our European friends are bending 

 every effort to secure the early shipment 

 of tlie largest possible quantity of every 

 article America buys. 



A STEADILY increasing number of wom- 

 en are engaging in the florists' business, 

 especially in the south, where the number 

 of women in the trade already has be- 

 come large. 



Tt may as well be recognized at once 

 that competition in the trade never again 

 will be less than it is today, with the 

 j)robability that it will grow keener from 

 year to year. 



Strange as it may seem, every now and 

 then someone wraps up a photograph with 

 great care but neglects to mark either 

 picture or package witli anything by 

 which it can be identified when it reaches 

 The Review. A number of unidentified 

 I)hotographs are still on hand. 



Immense sums of money are flowing 

 into the middle west in return for the 

 big crops now being marketed at high 

 prices, with the result that all florists 

 in that great territory are confident the 

 season of 1914-15 will break all records 

 for the consumption of plants, flowers 

 and accessories. 



PUSH THE BULB SALES. 



Every florist in the United States 

 sliould have a special sale of bulbs this 

 month and next. 



During October and November, and 

 even in December, bulbs can be sold for 

 bedding and the quantity planted will 

 depend largely on the push the florists 

 put into clearing the surplus. If every 

 florist tries he can sell 50 cents worth, 

 at least, to almost ever;y^ customer who 

 has even a little strip of outdoors. And 

 what will become of the surplus? There 

 won't be any! 



There are more Dutch bulbs in this 

 country than ever before, but they can 

 easily be sold to the public, and put 

 away in the ground, if everybody helps. 



Turn the menace into a profit these 

 next sixty days. 



WAR PRICES. 



There is some criticism of the im- 

 mediate advance in price on trade com- 

 modities which followed the outbreak 

 of the war, those who consider that the 

 advances were unjustified contending 

 that regular prices should have been 

 maintained on stock on hand, as the 

 cost of this was not affected by the war. 



But there is another side to the ques- 

 tion that should have consideration. It 

 is true that the war did not add to the 

 cost of stock that had been bought and 

 warehoused before hostilities broke out. 

 The advance in price was due to the 

 impossibility of getting further supplies 

 at the old prices. New stock will cost 

 considerably more money. Now, having 

 replenished stock at war prices, what 

 will happen when the war ends! Prices 

 will fall at least as rapidly and perhaps 

 faster than they have advanced. The 

 man who has any considerable stock on 

 hand at that time will be in line to lose 

 money. 



The man who did not advance his 

 prices on stock on hand, supposing his 

 further supply is aflfected by the war, 

 will have to sail close to the wind to 

 avoid a loss on the stock he is carrying 

 when the war ends. The man who went 

 up with the market can come down 

 with the market without getting hurt, 

 his loss being made good by the gain 

 made in the beginning. 



A PROTEST WITHDRAWN. 



I am directed by the chairman of the 

 executive committee of the Gladiolus 

 Society of Ohio to state that, after tak- 

 ing time for consideration, the Cleve- 

 land Florists' Club has withdrawn its 

 protest in regard to the award of the 

 silver cup offered by the club in con- 

 nection with the second annual flower 

 show of the Gladiolus Society of Ohio, 

 and the action of the judges is sustained, 

 thus giving the prize to J. Thomann & 

 Sons, Rochester, N. Y., for the best dis- 

 play of new varieties. 



Wilbur A. Christy, Sec'y. 



BUSINESS RUNNING ALONG. 



Harry A. Barnard, who has spent more 

 than fifty years in the employ of Stuart 

 Low & Co., the English nurserymen and 

 plantsmen, is making one of his annual 

 trips through "the States." He was in 

 Chicago last week. Always an interest- 

 ing talker, Mr. Barnard had many 

 things of importance to say this trip. 

 He left home when the war was a month 

 old. At first the trade in England was 

 badly upset but by September 1 it had 



begun to get going again and m 

 the house that reached Mr. Ba. 

 Chicago w;as to the effect that 

 suits of the war are proving 

 serious than had been expected, 

 port business with the princii) 

 firms running along much as usr, 

 principal interruption is the i 

 big boats being taken off th(> 

 runs to serve their governments. 

 Mr. Barnard said the trade ai 

 Atlantic coast is feeling the ei 

 the war, but that the farther 

 got the less apparent the dist 

 became. 



•'1 from 

 nard at 

 the re. 

 ■^^ less 

 the ex. 

 ' trade 

 1- The 

 suit of 

 '■ usual 



"ig the 



't>cts of 



vest he 



irbance 



ESLER LIKES THESE LETTBBS. 



The indefatigable secretary of the 

 Florists' Hail Association, John 6. 

 Esler, of Saddle River, has a speeiai 

 fondness for letters like the fol lowing, 

 This one was addressed to the treasurer, 

 Joseph Heacock, of Wyncote, ])ut it's 

 all the same, as the team work of the 

 F. H. A. is excellent: 



I beg to acknowledge the receipt of tlie flratt 

 for $9(X).87, covering my loss in the Klorlsts' 

 Hail Association. I certainly appreciate the 

 prompt settlement, as in a case wlierc a person 

 suffers such a loss as I had, the Florists' Hall 

 Association Is a mighty good friend to lessen a 

 person's troubles. — Ed. Williams, Grand Islanii 

 .\eb., September 19, 1914. 



SOLD SOME PEONIES. 



James Frost, of Greenville, O., has 



no complaint of lack of demand for 



peonies. You see, Mr. Frost didn 't wait 



for the would-be buyers to ask him if 



he had anything to sell — they might 



forget him — so he told his little story of 



surplus stock in The Review's classified 



ads. This is the result: 



The peonies are all sold and money enotifli 

 being returned to have paid for the ad lor 

 many years. Thank you. —Barnes Frost, Gwo 

 vlile, O., September 25, 1914. 



There's always someone, somewhere, 



to buy seasonable stock if offered in the 



Classified department of The Review. 



CHICAGO. 



The Market. 



The market conditions are fluctuating 

 with the weather. The supply and de- 

 mand move up and down with the tein 

 perature. Last week opened with hig' 

 heat and low business. As the week 

 progressed the weather turned cooL 

 going from one extreme to the other 

 The result was that supply went dov" 

 and demand went up. The close of tB« 

 week was excellent. This weok tw 

 temperature is rising again, and wit' 

 it supply is increasing and demand ei^ 

 ing off. The experiences of the la^ 

 few days, however, have given tl' 

 wholesalers much encouragement. It ^ 

 now thought certain that a goo 1 ff"! 

 and brisk autumnal weather will resu 

 in business becoming fully as l^ood w 

 it ever has been at this time of ye'f| 

 Last season the latter half of Sei'tembji 

 was unusually good, which should 

 kept in mind when making comp;!"^'"' 



The special feature of the mari'^ 

 today is a temporary scarcity of fif^ 

 class chrysanthemums. Cooler ^^'^* », 

 brought the usual autumn demand 

 mums. There are enough low ?>"* 

 mums, but there is a call foi '"^'^ 

 more really first-class flowers tli:<n f 

 be had at present. The supply is ^^ 

 creasing rather than increasinS' 

 earliest batches of Golden Glow .^^ 

 October Frost having been cut out ^ 

 the second batches not yet quite rei,-^ 



.\nother important change is t^^ 



