The FlcMists^ Review 



October 1, 1914 



i 



) - 



Telephine Your Order: 



Careful attention to the 

 wsBts ef our custom^s 

 has given us the prestige 

 in the flower business. 



THE m MESSEN CO. 



N. W. Cor. I2th and Race Streets 



PHILADELPHIA, PA. 



Your Fuit Order 



Is all ve are anxioae 

 about. After that you 

 will come hare, any. 

 way. 



Success is not inherited; rather the reward of effort. 



Ceaseless effort alone has been the proud factor in our 



DAHLIA SUCCESS 



NOTES 



OF SPECIAL INTEREST 



CATTLEYAS, 



$5.00 per dozen; $35.00 per 100 



Flowers of the best quality. 



COSMOS, white and pink 



75c per 100; $5.00 per 1000 



The best variety, long stems. 



filtOMZE OALAX, 



$7.50 per case 



The Dahlia growers we represent 

 co-operate with us to give you 

 the best there is to be had in 

 Dahlias. Their late planting is 

 coming in bloom now. This will 

 insure a good supply of flowers, 

 a large variety and a satisfactory 

 grade of stock. 



ROSE NOTES 



IRISH FIRE FLAME 



The choicest novelty in yellow roses. 



We can furnish them now 



in limited quantity. 



CECILE BRUNNER, $1.50 per 100 



This little pink rose is in splendid 

 condition now. 



BEAUTIES, $3.00 per dozen 

 Special stems, 36 inches and over. 



BALTIMORE BRANCH: 5 and 7 West Centre Street 



IIWtlBa Jh» Mmftmr y>wi yw wtff. 



PHILADBLFHIA. 



The Market. 



Herbert G. TuU, one of the ablest 

 business men in the floral world, has 

 reliable information that in eighteen 

 different lines of business there is a 

 Blight improvement as compared with 

 this time last year. While this is hardly 

 true of our florists, it seems to indicate 

 that the season just opening is full of 

 promise. 



The extremely hot weather of the al- 

 most rainless month of September has 

 had a damaging effect on the cut flower 

 market. The dahlia, the principal Sep- 

 tember flower, shows a falling off as 

 compared with last year. There have 

 not been nearly so many dahlias, nor 

 has it been possible to produce such fine 

 blooms as formerly under the adverse 

 conditions, except in a few rare in- 

 stances. The little rain we have had 

 has been of great service, but a lot more 

 is needed badly. Dahlias havfe been sell- 

 ing well, circumstances considered, at 

 fair prices. Roses have only sold fairly, 

 but their numbers have been excessive. 

 Good stock and the novelties have sold 

 best. Carnations are coming in a little 

 more freely and are more used as the 

 asters disappear. Golden Glow and 

 Smith's Advance of moderate size ar- 

 rive in small numbers and usually go 

 out quickly. Nice snapdragon, pink, 

 white and yellow; pansies and single 

 violets have come. Cosmos and golden- 

 rod give a fall touch to the stores. 



A Change in the Situation. 



"Have you seen our new showroom?" 

 The speaker led the way up a long flight 



I II ;iv 'iiii-^j- 



BERGER BROS. 



DAHLIAS 



A good assortment of the best varieties in 

 quantity. Last year's fine novelties are 

 plentiful today. Try Princess Juliana, 

 white ; Delice and Mrs. Cassatt, pink. 



THE FINEST ROSES, VALLEY, ORCHIDS, 

 LILIES AND GREENS CAREFULLY SELECTED 



1225 RACE ST. PHILADELPHIA 



MwBtloo Thg Btylgw whw ycf write. 



of stairs to the second floor, where a 

 great showroom with high ceiling and 

 tall windows was coippletely filled with 

 florists' supplies. In the foreground 

 were wreaths of many designs, chiefly 

 made of those forms of foliage, arti- 

 ficially prepared, for which this country 

 has until recently depended upon Ger- 



many. They were not exactly the tame- 

 in most cases, but their general ch ira<'' 

 ter was closely allied to the novel der- 

 man wreaths that became so poj'ul*{ 

 last season. A striking design, ori-,'io*' 

 in its combination, was formed of ^J^^ 

 leaves adorned with the wild floworin? 

 rhododendron and brightened by t"* 



