74 



The Florists' Review 



OCTOBBR 1, 1914. 



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Pacific Coast Department 



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TACOMA, WASH. 



Tbe Market. 



Business has been good this summer 

 and the florists are looking forward to 

 an excellent winter. The outside flow- 

 ers are nearly all off the market and 

 greenhouse stock is scarce and of poor 

 quality. A few mums are to be seen 

 and are taken as soon as they are shown. 



Various Notes. 



A. A. Hinze has some fine stock this 

 year, which shows that his foreman is 

 on the job. 



The Hayden-Watson Co. reports good 

 business and says that things look fine 

 at its place at Gardenville, where large 

 greenhouses are operated. 



The Smith Floral Co. says that more 

 business could be done, but that there is 

 no reason for complaint. 



The Florists ' Club recently took a ride 

 to see A. Jacobson at the Western Hos- 

 pital for the Insane. Mr. Jacobson is 

 the florist there. The greenhouses show 

 that he is capable. The stock is in good 

 shape. Among the things that were in- 

 teresting were the ripe bananas that 

 Mr. Jacobson grew in the greenhouse. 

 The hospital grounds are in charge of 

 the florist, who propagates the stock 

 that he uses. In one bed there are over 

 6,000 plants; they form the letters W. 

 W. H. I. in the center of a large circle 

 about thirty feet in diameter. The flo- 

 rists all complimented Mr. Jacobson on 

 his good work. We visited the farm 

 run in connection with the hospital and 

 found it •modern in all ways. S. 



LOS ANaELES. 



The Market. 



Business went with a rush last week. 

 Fashion show week is always a good 

 one, and in addition there were many 

 good weddings and the usual amount of 

 funeral work. The chrysanthemum sea- 

 son has started auspiciously, a good de- 

 mand leading to firm prices on the bet- 

 ter grades of stock. Glory of Pacific 

 is one of the best early pinks here. Na- 

 goya is good on the second crown bud, 

 but poor on the earliest. Crocus is an 

 attractive yellow. Dahlias still keep up 

 a fine show and sell fairly well. Roses 

 are fair and in plentiful supply. Carna- 

 tions are good. Orchids and gardenias 

 are scarce. Valley is good and in fair 

 supply, the demand keeping pace with 

 it. Prices are in favor of the growers, 

 $4.50 per hundred being the price now 

 to retailers. Centaureas continue to in- 

 crease in favor, owing to their lasting 

 qualities. Forget-me-nots look pretty in 

 the windows alongside Cecile Brunner 

 roses. All classes of greens are plen- 

 tiful and of good quality. Plants are 

 scarce except Boston ferns and coleus. 



Various Notes. 

 The Jewish New Year's day gave 

 Morris Goldenson an excuse for doing 

 nothing. I mention this as a side is- 

 sue, for many less important events 

 have sent Morris fishing or hunting or 

 made him otherwise absent himself from 

 business. He has even been known to 

 do these things without pressure of any 



In askinsT you to discontinue our present 

 ad y/e wish to say it has riven us very 

 good results, and that you will hear from 

 us aarain when carnation cuttlncs are In 

 season.-HOLLYWOOD GARDENS, Holly- 

 wood, Wash., Sept. 22, 1914. 



kind being brought to bear, but this 

 time he was ^ble to prove an alibi, and 

 I give it for what it is worth. With- 

 out casting any aspersions on Mr. Gol- 

 denson, I think I am right in saying 

 that Miss Lyle, the bookkeeper, was 

 much more missed September 21 than he 

 was. Everyone hopes Miss Lyle's indis- 

 position was slight and temporary, but 

 we have no such hopes -for Morris. 

 Meanwhile John Gordon kept things 

 running on an extremely busy day in 

 spite of these and other absentees. 



£. House and E. Copley have taken 

 the University Nursery, at Thirty-sev- 

 enth street and Vermont avenue, and 

 intend to use the greenhouses for cu- 

 cumber growing. 



The chrysanthemum season is evi- 

 dently in full swing at the store of the 

 California Evergreen Co., 316 South 

 Broadway. My visit was timed soon 

 after the stock arrived on a busy day 

 and the flowers were magnificent. The 

 most remarkable thing about the flow- 



ers is the great substance, which tends 

 to long keeping. 



O. C. Saakes says business is picking 

 up finely and the staff has had to stick 

 close, getting down at 6 a. m. and not 

 leaving until quite late in the evening. 



The windows at Darling's Flower 

 Shop for the fashion show were ex- 

 ceedingly attractive this year, some 

 small flowering mums being uQusually 

 pretty. 



Mrs. Garrett, of Eagle Bock, has been 

 testing out a considerable number of 

 new chrysanthemums this season and is 

 finding a spirited demand for some of 

 the novelties. 



H. N. Gage Co. reporfs good business. 

 H. N. is becoming an expert chauffeur 

 and evidently saves a good deal of time 

 in getting to and from the nursery. 



Frank Lichtenberger 's windows con- 

 tinue to draw the crowds and inci- 

 dentally the business. His fashion show 

 window was a winner. 



Judging by the big stacks of boxes 

 leaving for all points of the compass, 

 business must be extra good at the store 

 of S. Murata & Co. Both Mr. Murata 

 and Mr. Newman are always up to their 

 eyes in work. The stock shown here 

 is good. The store is one of the best 

 in town for keeping and showing stock, 

 being light, yet cool, and the flowers 

 look their best there. 



Superior-grown ROSES for Immediate Planting 



We have a grand stock of the following varieties in 2^ and 3-inch pots, strong, clean 

 and healthy, ready for shifting to larger pots for spring sales or for planting out at 

 once. This stock at the prices Quoted is a splendid value. 



Mrs. Geo. Shawyer. I*rii>ce £. C. d'Arenberg. Mrs. Chas. Russell, 

 $6.00 per 100, $50.00 per 1000. 



The following varieties in any quantity. S4.50 per 100, $40 00 per 1000: 

 Milady, Lady Alice Stanley. Rose Queen, Christie-Miller, Prima Donna, Double White 

 Killamey, Jonkheer J. L. Mock. Antoine R.ivoire, Sunburst, Killamey Queen, Natalie 

 Boettner, Richmond. My Maryland, American Beauty, Kaiserin, Prince de Bulgarie. Madi- 

 son, White Killamey, Mme. Leon Paine, Mrs. Herbert Stevens. Lady Ursula, Pres. Camot, 

 Clara Watson. Rariiance, Mme. Abel Cbatenay, Etoile de France, Gruss an Teplitz, Pink 

 Killamey. Lady Hillingdon. Mile. Cecile Brunner, Red, White and Pink Cheiokees, Joey 

 Hill, Ethel Malcomb, Miss Amy Hammond. 



Satisfaction guaranteed. 



HENRY W. TURNER, Wk*lesale Hirist, Montebello, Cal. 



Mention The Review when yon write. 



Freetia Refracta Alba, ^-in., X-in. and ap. Write for prices. 

 Atparafifus Plumosus Seed $1.50 per 1000 



Quantity prices on application. 



H. N. GAGE CO., he, 536 Si. Bnadway, Lm Angdei, CaL 



WHOLESALE FLORISTS :: NURSERYMEN 



Mention Th« Review when yon write. 



S. MURATA & CO. 



WHOLKSALE FLORISTS-FLORISTS' SUPPLIES 



PHo^ M... 2»a7.F2«o4. 7S! S«. BiMdway, LOS ANGELES. CAL 



M«atio« Hm WmwUm triiaa yoo wrtta. 



an 



CALIFORNIA EVERGREEN CO. 



Est. 

 1874 



Two Stores-816 S. Broadway, LOS ANGSLES, CAL.— PfcoM Braarfway 2369 



SAN FRANCISCO, CAL.-PbMe DoHgtas 5896 



MEXICAN IVY aeaaon now open. All classes of GREENS and MOSS our specialty. 



Mention Tbe Review wbea yon write. 



