14 



The Florists^ Review 



OCTOIiEIl 8, 1914. 



with the cliiol' steward tlir day before 

 sailing, and t'oi' a small monetary con- 

 sidoratiun the iiistrucdioiis are carefully 

 exotuted. My expeiieiue with several 

 sufli orders sent recently proved quite 

 satiyfactoiy, as the recdpieiits of the 

 Howors iiifoniied me upon tlieir return 

 that my iiistnictioiis were faitlifully car- 

 ried out. 



Notice by Mail. 



''l'\.i- every steamer order wliicli 

 loaves my ]dace, there is a notilication 

 mailed to tiie passeiiL:er on the steamer, 

 stating: that a 1)0X or b.'tsket of ilowers 

 has been jdaced on board aiul if not re- 

 ceived witliiii a leasonable time should 

 be iiKpiired tor of the steward.'' 



The practice referred to in I\Ir. 

 Stump]i's last paraL;raph has been 

 adoidi'il by most of tlie leading,' iS'ew 

 York retailers. In this connection, 

 Alexander ]\lc('onnelb who handles a 

 large share of the steamer business in 

 New ^'oik, says: 



"For twelve years we have adopted a 

 system of jtlacini; a letter in the ship's 

 mail, properly stamped and addressed 

 to persons for whom flowers are in- 

 tended. If they have not already re- 

 ceived the flowers, they will certainly 

 investigate and claim the packa^'o ad- 

 dressed to them. We have had little 

 trouble since adopting this arranye- 

 meut. ' ' 



Other suih checks and helps have 

 beei. devisi'd by the New York retailers 

 to make the delivery of flowers sure 

 and satisfactory. AJl f:o to form the 

 perfected system which makes com- 

 plaints rare and dissatisfied patrons ex- 

 ceedingly few and far between. 



Further Suggestions. 



Furtiier inipro\ement is po:^pible in 

 every line, and, with this end in view, 

 New ^oik ridailers have pointed out 

 conditions which lead to complaints, 

 souic \aliil. some groundless. Says .Mex- 

 ander iMcConnell: 



" Frequently we ha\e disappointments 

 as a result of receiving telegrams with 

 names (,f ttn^ passengers, or even of the 

 ship. niisspclle<l. .\gain, inquiry is made 

 fre(iue!itly by ]i.atrons who become im- 

 patierit at not receiving acknowledg- 

 ments of the flowers; they do not seem 

 to realize that it takes twelve to fifteen 

 ilays to HM'cive a return messaice ex- 

 cept by wireless.'' 



Kqually to the jioint :« the following 

 from < harles A. Dards, whose experi- 

 ence in this line is of the largest: 



"A great many of the out of -town flo- 

 rists' orders are t(degrams, which reach 

 New York- on the day of sailing, some- 

 time-; oiH' hour before sailinLT. (.'onsid- 

 ering the dilliculties in handling these, 

 for which no receipts are given at the 

 dock, T think there arc an extremely 

 small Tiunibrr of boxes lost. 



"Siinie jieople do not send cards, and 

 e\ei. when there is n card with the 

 flowers, the recijiient is ofti n neglect- 

 ful aliout a( knowledging at once, all of 

 which causes more or less trouble for 

 the florist." 



From the Other End. 



Willi. 



in this 

 Oarnau 



on the subject of suLigestions 

 coiinertion, one from Ikiyle & 

 1. of San OieL'o, Cal.. who .')re 

 at the other end of the business as well 

 as of the continent, is in order. To 

 prove to imjiatient customers who oc- 

 casionallv register complaints that their 

 orders have been properly handled, they 

 wouM like to have on hand the receipt 

 the New York retailer receives from 



the steamship company. In their own 

 laiigu.age: ''Now one suggestion would 

 be that this receipt be sent along with 

 the bill to the oi'dei'er. 'i'hat would show 

 that the order \v,as reeei\eil, filled ami 

 deli\('r(Ml, thus insuring the satisfaction 

 of .all conceriied. ' ' 



-Much good may be gained by the in- 

 t(>rchange of suggestions I'or the im- 

 pi'ovement of this business, ami they 

 are timcdy. when the steanu'r business 

 is just ]ii(d;ing up from the interruption 

 caused b\- the caiu-eliuL; of mans- sail- 



lULIS. 



THE THIRD PRINTING. 



The thii'd printing; ot' The K'eview's 

 \lbiiin ot OesiLins has been co!ii|deted 

 .■iiid all oi'ilcrs t'oi' single co[iies have 



The Third Edition. 



been shi]iped — wholesale orders will go 

 out within a day or two. 



The new \>nok is of the same higli 

 character as the two pre\ious editions, 

 tlie great suci'Css of whi(h made an- 

 othei- jirinting nccess.ai'y. .lust as the 

 second book was an inqirovcMuent over 

 the first, the tiiird edition is better than 

 the secoiitl — .a still more attractive 

 '■o' or, with simplicity its keynote; a 

 better selection nf designs for illustra- 

 tion. 



This bou]< lias h;id ;i wonderful sale. 

 I'lactically all the tlorists' supplies 

 de.-ilers carry it and it i?> to be found 

 in us(^ ill a majority of the retail flower 

 ^toiTs all o\cr the I'liiteil Strifes, lluu- 

 dreds di' tlorists have inpiipped their 

 uiidcit.akcr aii'l driiiigist agents with 

 llo albiiiii. It i< a sjdiMidid help in 

 takini: oiders. cxcn in a well stocked 

 ilnwer store, tor by its use the customer 

 can be liInou a i dear idea of how one 

 dc-iL;ii will l(Hd< as coMipared to an- 

 othci-; (iidirs r;,n bi' t.akeii much more 

 easily th.an w hcic ilo^ florist must rely 

 on iiMMe woids to conxince tlie luiyer 

 that a ccrt.aiii style ot' work will please. 



The album of desi'jns is '^ent postpaid 

 at 7." oiits ]icr i-opy, (ii- by express at 

 ■^i' I'lT do/en. 



Council Bluffs, la. - 1.. U. TJeams has 

 compbdcd the (M'cctioii of three green- 

 houses fill his jiropert\- cin North Twenty- 

 sixth street. Two ot' the buildings are 

 :;r)xlGo f,>ri and the third is 27x110. 

 They will be dc\i)ted to toin.atoes .and 

 cucumbers rxc|usi\(d\'. 



VARIEGATED SALVIA. 



I ;im sending a few spotted leaves 

 Sah ia Zuri(di, which 1 raised from se. 

 The whole plant is beautifully spott 

 Do you think it would be advisable 

 pro|i,agafe from it and register it to 

 sold as a novelty.' Will you kiio 

 gi\(' me some information in regard 

 this.' J.S. 



This is a juetty viiriegated form 

 Salvia /urich. I ha\e seen occasioi 

 v.ariegated jilants before, but none • 

 .actly like yours. This would be 

 ornamental plant e\en without flowt 

 and 1 certainly think it would pay v 

 to ]trogagate and .advertise it. I 

 not know of anything like yours bei 

 in commerce. (J. W 



LARV^ KILLING CYCLAMEN. 



I have a fine batch of cyclamen, 1 

 recently some of them have died, f 

 bulb and roots having evidently be 

 eaten by white larvie about one-eigii 

 of an inch long. The plants le 

 healthy .and robust up to the last d:; 

 except for a wilted appearance, as 

 they had been kept too wet or too d 

 1 have foiuul as many as ten of t 

 larva' on one plant. l)o you know 

 anything that will kill this pest witlu 

 injury to the plants? 1 am trying c 

 bon bisulphide, but have had little > 

 ]ieiience with this. H. A. N. 



^'our cyclamens have undoubte.: 

 been attacked by a white grub, win 

 is the larva' of the .May beetle or .In 

 bug. The eggs are commonly deposit 

 in clods of cow manure, and if you w 

 take note you will find pieces of fi 

 m.aiiure simply .alive with these gru 

 .\s a remedy you have selected the thi 

 which will certainly kill these and 

 other soil pests. Make a hole in the s 

 with a pointed stick, and pour in a f 

 drupT only for a 4-iiicli pot, and as mi 

 as half a teaspoonful for a G-inch 

 7 iiK h ]tot. Cover the hole as soon 

 you have poured in the carbon, wh 

 will not harm the plants. As carl 

 bisulphide is of an explosive nature, 

 not use any naked lights while api 

 ing it. 



Possibly many of your plants are i 

 far gone now to reclaim, but another s 

 son, if you have facilities, sterilize y^ 

 compost with steam. If not, bake • 

 cow manure over a fire, to kill all ' 

 -rubs. C. W 



STEM ROT ON ASTERS. 



<'an you tell us what the troubh 

 with our asters? The stem and lea 

 turned yellow in August, while 

 bloom, which does not 0[)en, is c' 

 greenish color. These are planted o 

 gentle slope in a medium red loam, 

 heavy. Would some sjiraying solut 

 help them. I am enclosing a disci 

 stem. The soeil was purchased froi 

 reliable firm. W. N. & :^ 



The most probable cause of the > 

 dition of your asters is lack of moist 

 .and plant food in the soil. The sj' 

 men forwarded had stem-rot, usu 

 due to leaving the seedlings too crow 

 in the early stages of growth, or, w 

 f riinsplating, burying the stems of 

 little plants too lieep. The trouble ' 

 not show until late in the se.ason. I 

 not think the seed is at fault at all. 

 experiments have shown that even S' 

 secured from diseased plants have ' 

 duced perfectly clean, healthy st' 



