26 



The Florists^ Review 



OCTOBBB 8, 1814. 



Established, 1897, by Q. L. GRANT. 



Published every Thnrsday by 

 The Florists Publishing Co., 



530-560 Caxton Building, 



608 South Dearborn St., Ohlcaso. 



Tele., Harrison 6429. 



Registered cable address, 



Florvlew, Chicago. 



Entered as second class matter 

 Dec. 3, 1897, at the poet-offlce at Ohl- 

 cago. 111., under the Act of March 

 3. 1879. 



Subscription p];tc^v.^.00 a year. 

 To Canada, $2.00; to Europe. $3.00. 



Advertising rated quoted npon 

 request. Only strictly trade ad* 

 Tertlslng accepted. 



NOTICE. 



It is impossibl* to gnaraBta* 



tk« insartioB, discontinuane* 



. . or altaratioB of mnj adTortisa- 



mant nalass iostruetions ara 



raeaivad bjr 



8 P. M. TUESDAY. 



SOCIDTT OF AKERICAN FLORISTS. 



Incorporated by Aot of Conrreu, Hsrch 4, 1901. 

 ■ Officers for 1914: President, Tbeodors Wirth, 

 .Minneapolla; rlce-presldent, Patrick Welch, Bos- 

 ;ton; secretary, John Toung, 53 W. 28th St., New 

 Tork City; treasurer, W. F. Kastlng, Bnffalo. 



Officers for 1916: President, Patrick Welch, 

 Boston; Tics-president, Daniel MacRorle, San 

 Francisco; secretary, John Young, 63 W. 28th 

 St., New York City; treasnrer, W. F. Kastlng, 

 Bnffalo. 



Thirty-first annnal convention, San Francisco, 

 Cal., August 17 to 20, 1016. 



RESULTS. 



We g^ve them. You get them. 



We both have them. 



It isn't enough to adjust complaints 

 promptly — it is necessary to avoid com- 

 plaints. 



It is easier to decline credit at the 

 start than to cut oflf credit after it has 

 been unwisely extended. 



There are immense quantities of chrys- 

 anthemums to be merchandised in the next 

 six or seven weeks — considerably more 

 than ever before. 



Fertilizer is not lacking on account 

 of the war abroad; on the steamer Zyl- 

 dyk, from Botterdam, which reached New 

 York last week, were 3,069 bags of bone 

 meal. 



Time was when a florist must be ex- 

 tremely improvident to score a failure — 

 but that day has gone. It now is neces- 

 sary to exercise the utmost prudence in 

 the handling of funds. 



As a reminder that azaleas and other 

 plant stock from Belgium are coming 

 , along as usual, it may be noted that on 

 the manifest of the steamer Hanseat, 

 from Botterdam, which reached New 

 York October 1, were 705 cases and 

 eighty-nine tubs of plants. 



Florists of the state of New York 

 who have felt concerned in regard to the 

 possibility of the provisions of the work- 

 men's compensation law applying to their 

 employees will be somewhat relieved if 

 they read the opinion of the commission 

 printed in this week's Nursery Trade 

 News under the heading, "New Yorkers 

 Need Not Worry." 



BUSINESS IN THE WEST. 



Possibly there is no better evidence 



of the way business in the west is re^ 



spending to the splendid crops now 



being marketed at high prices than that 



afforded by the sales of the Chicago 



general mail-order houses. Here is the 



record of the largest one: 



Month. 1913. 1914. Change. 



January $7,144,880 $7,744,672 -f 8.30 



February 8,416.476 8.063,031 -f 6.30 



March 8,127,031 8,046,029 -flO.OS 



April 8,210,580 8,612.070 + 4.89 



May 7,460,368 7,662.210 -♦- 1.23 



June 6,650,638 6.092,100 -f 0.76 



July 6.340,111 6,326.117 —0.36 



August 6,863,379 6.152,404 -f 4.93 



September 7,526,477 8,757,287 -1-16.36 



Totals $61,648,038 $69,136,820 -H 6.94 



HONORABLE MENTION. 



Not a few subscribers save themselves 

 the bother of annual renewal by send- 

 ing The Review $2, $3, or sometimes $5, 

 instead of the dollar-bill that insures 

 fifty-two visits of the paper. Among 

 those who have this week enrolled 

 themselves for more than one year in 

 advance are: 



FOUR YEARS. 

 Hansen, Henry, CatskiU. N. Y. 



TWO YEARS. 

 GroTes, Robert, Adams, Mass. 

 Varela, Federlco C, Teneriffe, Canary Islands. 

 Leap, E. A., Glassboro, N. J. 

 Gerbing, G., Fernandina, Fla. 



The Review stops coming when the 

 subscription runs out. The new green 

 notice with the lapt copy tells the story; 

 no bills are run up; no duns sent. 



STATEMENT DAY. 



The up-to-date florist mails each cus- 

 tomer a statenient on the last day of 

 each month. 



Some florists print at its head the 

 words "Accommodation Account." 



If not paid by the tenth day of the 

 month another copy is mailed. If still 

 neglected, on the twentieth day a third 

 copy is mailed, marked "Please remit." 



If this process runs through two 

 months without result, the accommo- 

 dation is withdrawn and the account 

 in full placed in the hands of the store 

 collector. 



EVERYBODY HAPPY. 



A trade paper best succeeds that is 

 most helpful to its readers — if the read- 

 ers profit, then everybody profits. Other- 

 wise, "nothin' doin'." With The Be- 

 view it's this way: 



I am enclosing a check to renew my subscrip- 

 tion to The Review, and also a classified adver- 

 tisement that I shall be glad to have published. 

 I bad good results last season and only hope 

 I shall do as well this year. With pleasure I 

 can tell you that I am now erecting my new 

 Lord & Burnbam bOuse. I am proud of this 

 house and if it had not been for The Review 

 I do not suppose I would ever have heard of 

 Lord & Burnham Co. ; it was by reading The 

 Review I found them, and as long as I am in 

 the business I expect to use the paper.-^harles 

 Taynor, New Carlisle, 0., October 5, 1914. 



IMMORTELLES IN FIRE. 



Three hundred sixty-four cases of im- 

 mortelles, just arrived from France, 

 were in a fire in New York Septem- 

 ber 30. 



The steamer Sant' Anna, in from 

 Marseilles September 28, was waiting 

 to discharge cargo at the Bush docks 

 in Brooklyn, when fire was discovered, 

 early in the morning, in No. 2 hold. 

 Along with other merchandise, the hold 

 contained the second shipment of im- 

 mortelles that has reached the United 

 States this year, the first shipment, 

 September 19, having Jjeen only 186 



cases. It took two fireboats several 

 hours to extinguish the fire, and it was 

 not accomplished until the hold had 

 been submerged. The immortelles that 

 were not burned were soaked in dirty 

 water. What the salvage will bf ig 

 problematical. 



The consignments were as follows: 



Consignee. C ises 



Maltus & Ware sj 



Bayersdorfer, H., & Oo 24g 



American Express Co 6S 



Total 366 



1 



"THE WAR, THE WAR!" 



t [By Beatrice Plumb.] 



'The florist sighed, and then he swore, 

 ' As Mr. Brown minced in the store 

 And said, "Dear sir, because of war. 

 We raise our price I 



"The baskets made in Germany 



Were worth their weight in gold," said he, 



"In gold, and at the price they'd be 



A sacrifice! 

 "The tulle and pins from England came, 

 So rose." The florist did the same. 

 And called that traveler ^ name 



That wasn't nice. 



Brown smiled to see the florist dance 



With rage, and cooed, with soothing glance, 



" 'Most all our stuff's held Up In France; 



Let that suffice I" 

 They raised the coal, the grasping lot! 

 A cent on ev'ry flower pot; 

 On paper, string, and Lord knows what. 



In half a trice. 

 To draw the dollars, please observe, 

 The European war would serve. 

 (They actually had the nerve 



To raise the ice!) 

 So can you wonder, honest true. 

 That when his wife said, "Come out, do; 

 The moon's to rise at eight-two-two; 



Brown told me twice," 



He yelled out, "What! The moon as well? 

 What won't they raise? It's "hard to tell! 

 Tell Brown to rise and go to — well. 

 Not Paradise!" 



OHICAGK). 



The Market. 



The continued prevalence of ilnsea- 

 sonable weather has been the principal 

 factor in the market this week. The 

 needed drop in temperature has not de- 

 veloped and this abnormal condition 

 has had a baneful effect upon the mar- 

 ket for all flowers. 



It is worthy of note that a shortage 

 in short-stemmed Beauties has devel- 

 oped, due to the favorable growing con- 

 ditions and owing to the large percent- 

 age of sun which the stock has received 

 lately. Practically nothing but long- 

 stemmed flowerjs have been received 

 this week, short stems being almost out 

 of the market at this time. This condi- 

 tion is expected to remain dominant as 

 long as the warm, sunny days continue. 



Of other roses, a continued large sup- 

 ply is coming in. Shorts are less abun- 

 dant than long roses, and the greatest 

 demand seems to be for the former 

 class of stock. Russell continues to 

 lead the market. It has been necessary 

 to supply a rose which, in a measure. 

 could take the place of Beauties under 

 present conditions, and Bussell, beirg * 

 strong popular favorite because of it' 

 novelty, has been used for this purpose 

 The supply of Killarney and White ^^i' 

 larney continues large. The color and 

 quality of this stock is excellent, but 

 the buds are soft on account of the 

 warm weather. A good cold snap would 

 bring these roses into the market in fin^ 

 condition. It may be noted that the 

 call for red roses, and red flowers i" 

 general, dropped off somewhat from la'' 

 week, when the Jewish holidays accel- 

 erated the sale of this color. As the 

 season advances into winter the demand 

 for red will increase. My Maryland' 

 Killarney -Brilliant and -Mrs. Ward are 



