32 



The Florists' Review 



OCT0B9E 8; 1814. 





r. 





FlorliU^ IHeMi^iitors 

 a Specialty 



Cat shows partial front and end riew 

 of No. 100 Brecht Improved Florist 

 Befrigerator. NOW is the time to 

 make the installation aaA>^4j^d the 

 spriDff rush, as-^twtt ^»r o rt ii M iiBg a 

 cheaper price NOW tten;, ift^ spring, 

 Catalogue free by addx^iof Dept. E2. j 



THK BRCCNT COMPAflV 

 1214 Cass Avs., ST. LOUIS. MO. 



176 Pearl St., Nbw Tobk 



Sato Pearce believes he has an excel- 

 lent arrangement in the way of a 

 greenhouse shed at hid new range in 

 Jefferson. The shed is more than 200 

 feet in' length, with hot water boilers 

 and AlectVic circulator in the -center, 

 while there is sufficient room for an 

 automobile roadway from end to end 

 of the structure. A box-making outfit 

 has 5n8t been installed near the circu- 

 lator, to enable the circular saw to be 

 driven from the same motor. 



C. Frauenfelder, 3343 West Madison 

 street, reports an increasingly strong 

 demand for good Beauties and is busy 

 filling orders for these flowers just now. 

 Trade in basktt work is a feature at 

 the Frauenfelder store this month and 

 the owner regards business in general 

 as showing a steady improvement. 



John Sinner is a man of analytical 

 mind when it comes to judging market 

 conditions and trade tendencies. Mr. 

 Sinner carefully weighs all conditions 

 which are commonly known to affect 

 the flower market, but he goes further 

 than that and takes into consideration 

 the psychology of the situation and the 

 effect of other trades upon the business 

 of florists. He says the season for cut 

 flowers has opened up later each year 

 for the last few years, because of the 

 increase in the popular use of automo- 

 biles. According to Mr. Sinner, large 

 numbers of people who are logical 

 flower buyers and who bought flowers 

 in quantity at this time of year in the 

 past, are now spending their leisure 

 hours in motoring and outdoor recrea- 

 tion. This has postponed the heavy 

 demand for flowers until later in the 

 autumn, when people are more closely 

 housed. 



The situation as regards valley pips 

 has become more favorable and H. N. 

 Bruns has sent orders to his represen- 

 tative in Germany to make shipments 

 to him whenever ready, in small lots, 

 via Rotterdam or Copenhagen, in Dutch 

 or Danish steamers. As there can be 

 no refrigeration, it is thenght that 

 shipments will be held for about a 

 month. 



The German-Austrian Relief Associa- 

 tion appointed H. N. Bruns and Ernst 



Plants Sell Better 



when the ugly clsr pota 

 an' tdddm by the at- 

 tractlTe and artlBtlo 



CVKR-IISADY 

 l»OTCOVIIIS 



Btronc cardboard 

 fonndatton. Beit anal- 

 Ity waterproof crepe 

 paper, tllk fiber ribbon 

 ties at top and bottom. 

 Firmly held with im- 

 proTadaetal fastenlnsi. Fnniiihed in iaai 

 colors and many liies. Write for samples and 

 price list today. Bend 10c for postaie. 



ITEB>BBA»T ftiOWIB POT COTEB CO. 

 146 HmcbM Ave., BmCfalo. N. T. 



Mention Tti» Tterl^w when yen write. 





SANITARY FLOORS 



ftr FLOWEK STOUS 

 Cimpssitiin niorini 

 ATLAS FLOOR COMPANY 



t7 W. Tan Bnrsn B U ss t , 



CHICAGO, ILL. 



Mentlen Tfce Brlew whea y— wHte. 



Wienhoeber a committee of two to 

 solicit funds from Chicago florists. Mr. 

 Bruns reports that the trade has been 

 liberal and that over $500 has been 

 collected. 



The cut flower department of Mar- 

 shall Field & Co. opened for business 

 October 5, the day of the annual fall 

 exposition in the store. It is situated 

 on the third floor of the State street 

 building, adjacent to the ladies' rest 

 rooms and also the book and candy 

 sections. Although not especially prac- 

 tical, the fixtures all are elaborate. Dis- 

 play cases, counters, etc., all have arti- 

 ficial refrigeration, electric lights and 

 running water. The department is in 

 charge of Richard G. Kootz under the 

 supervision of O. W. Smith, who also 

 has the millinery department. 



Visitors. 



F. W. Heckenkamp, of Quincy, HI., 

 was in the market October 2, buying 

 plants and supplies. He says fall busi- 

 ness is opening up well. 



'*We Hike Them Better '^ 



1 



Florists' 



High-grade 



Refrigeraters 



Write for cataloffue 



BUCHBINDER BROS. 



Manntactaren Florlsta' Refrigerators 



520 Milwauk** At*. 



CHICAGO 



Me atlea Tfce BeTlew wfcea yea wiita_ 



Arrange your Fall advertising plans nff 

 write for full particulars. 



McNeff-Swenson Co. 



Higk-Grad* Floral Pablieitf 

 224 South Michigan ATonue 



Chicago, Illinois 



Mention The Review when yon wrtt^ , 



J. A. Evans, of the Quaker City 

 chine Co., Richmond, Ind., iy in to* 



P. W. Peterson, foreman ^or 

 Thompson Carnation Co., Joliet, was! 

 town October 2 and visited son^e of ^ 

 growers. He says the Thotnpson pj| 

 pects were never better than 

 season. 



Carl Meier made the ronnd^ of 



