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The Florists' Review 



OCTOBKn 8, 1914. 



Telegraph Your Order: 



Careful attention to the 

 wants of our customers 

 has given us the prestige 

 in the flower business. 



THE LEO NIESSEN CO. 



WHOLESALE FLORISTS 



N. W. Cor. 1 2th and Race Streets 



PHILADELPHIA, PA. 



Every Retuler 



Is interested in cut flow- 

 ers; 80 keep posted on 

 what ia being offered— 

 send for our price list. 



CONSIDER WELL WHERE TO PLACE YOUR 



CUT FLOWER ORDERS 



We offer you every detail that would tend to make a satisfactory purchase: 

 QUALITY FLOWERS ) 



Not today or tomorrow, but always. Not a promise, but an actual performance. 



Cattleyas 



Per dozen $ 5.00 



Per 100 35.00 



Dendrobium Formosum 



Per dozen $6.00 



Gardenias 



Per dozen $1.50 to $3.00 



Let us figure on your 

 weekly requirements. 



Chrysanthemums 



$1.60 to $2.50 per dozen. 

 Mostly Yellow and White, some Pink. 



Beauties 



$1.00 to $3.00 per dozen. 

 We are headquarters for 'Beauties. 

 Your customers will appreciate the 



quality of our Beauties. 



Aaron Ward 



$2.00 per 1000. 

 Good flowers, 8-12 inches long; splen- 

 did stock for corsage and table work. 



Greens of the best quality in 

 our own cold storage rooms. 



Bronze Galax 



Per case $7.50 



WildSmilax 



Per case $5.00 



Dagfger Ferns 



Per 1000.. $1.60 



BALTIMORE BRANCH: 5 and 7 W.Centre St. WASHINGTON BRANCH: 1214 H St., N.W. 



Mention The Review when you write. 



PHILADELPHIA. 



The Market. 



There is a decided improvement in 

 the cut flower market, despite the unsea- 

 sonable warm weather. Flowers have 

 been used in a waj' that removes all 

 doubt about their popularity. The fash- 

 ionable shops have affairs of unusual 

 size on hand and the small stores are at 

 times busy, while the department stores 

 are creating flower buyers from the 

 masses by their seductive prices. 



Dahlias are the flowers of the day. 

 All kinds of buyers are using them in 

 quantity at prices that are in the main 

 excellent. Some of the fancy varieties 

 like John Wanamaker, Jack Rose and 

 McCulIough have suffered from the 

 drought more than others, like Princess 

 Juliana, Delice and Mrs. J. G. Cassatt. 

 There are not so many dahlias as there 

 should be, but when the almost rainless 

 September is considered their number 

 and quality are surprising. 



Boses come next, with sales that run 

 into thousands to the quantity buyers, 

 who care not too much for quality. 

 There are fairly satisfactory sales to the 

 quality buyers, who must have them just 

 so. Carnations are improving in num- 

 Tber, in stem and in size. Valley has got 

 over its war scare and the price has, 

 in consequence, declined a point in an- 

 ticipation of imports of pips through 

 a neutral port. The first double violets 

 have joined the singles. With them 

 have come yellow daisies. 



Chrysanthemums can now be had in 

 severil varieties, although not with cer- 

 tainty, as the cuts come in slowly. 



BERGER BROS. 



DAHLIAS 



The finest varieties cut and packed to order at the 



farm — try them. 



Princess Juliana, white; Delice, Mrs. J. G. Cassatt, Sylvia, pink; ^ 

 Arabella, yellow; Lyndhurst, scarlet, and many other fine sorts. 



NEW CROP FLOWERS 



Show superior color and finish in all varieties of 



Roses and Carnations 



Extra Select Valley and the best of everything 



in the market 



1225 RACE ST. PHiLADELPHIA 



MantloB The B«Tlew when yon wrltt. 



Golden Glow and Chrysolora, yellow; 

 Smith 's Advance and Early Snow, 

 white; Unaka and Glory of Pacific, 

 pink, have all come. Cypripediums and 

 oncidiums have been added to the 

 orchids, but Cattleya labiata is queen 

 in that class. 



There is quite a little out-of-town 



shipping. The market is cleaning up 

 better than a week ago. 



Retirement of Robert Crawford, Jr. 



When a man has devoted thirty-five 

 years to his chosen calling he deserves 

 recognition from his business associates. 

 Robert Crawford, Jr., has decided to 



