-.■«w-j^;-,»r^,5,^r'.>'n'^W»lirf7.--rVT":.V'l 



The Florists' Revkw 



OcfouEK S, 1914. 



11^*^ 





Soik Mi Ittfifitt KHt> 



PAGKS OF RITAILSRS* CARD8 



THIS department for the cards of 

 Leading BetaU Floiiste— those 

 lorlsts who have the facilities for flll- 

 Inc the orders sent them by othes 

 florists — ^has made possible the recent 

 rapid development of this branch of 

 the business, a branch of the trade 

 now established for all time and so 

 helpfol that its volume will keep on 

 increasing for many years. 



Are you sending and receiving your 

 ihare of these orders? You can send 

 yonr share (and make 20 per cent profit 

 without effort) if you let your custom- 

 en know you can perform this service 

 for them. To receive your share — well. 

 The Beview's department for Betail- 

 en' cards remains the one way of 

 getting prompt action on the order In 



To be represented costs only 70 

 Moti per week on a yearly order, 

 nda la for one-inch space. Other 

 q^aoea In proportion. 



Why not send your order today — 

 -before you forget it? 



SL iMdS, ilte., September 5, 1914. 



Florist*' Review, 

 Chicago, 111. 



Gentlemen:- . ' 



During the SIX MONTHS from Uaroh 4 to September 4 



I have received from other Flerlete, by mall, telegraph or 



cable, ordere to the amount of iJSl'^.SS aa a reeult of my ad- 



vertleement In the Retailers' department of The Review, with 



the allowanoe to senders the record for SIX MONTHS Is: 



Value of ordere received - $513.35 



Lees 20% allowed senders 103.60 



Net value of orders for SIX MONTHS— 410,65 



It should be noted that this showing covers the 

 DULL SUMMER MONTHS, when any addition to a Florists 's busi- 

 ness Is decidedly welcome. 



Retail Florists not advertising In The Review 

 should profit by this letter. 



Reepectfmly, 



4__ 



W. & T. CASS, Horists 



GENEVA, N.Y. 



Tidecraph Orders Promptly Filled 

 in Western New York. 



FLOWERS delivered promptly in 

 BuMJo, Niagara Falls, East Aurora, 

 Lodlq>ort, Tonawanda, Laacaster and 

 other Western New 

 York cities and 

 towns. 



304 Main Street 

 BUFFALO, N. Y. 



ilMnbers FlorisU' Telegraph Delivery Association 



S. A. ANDERSON 



440 Mam St., BUFFALO, N. Y. 



Anderson service means fresh, sturdy stock, 

 and prompt deliveries in Buffalo, Lockport. 

 Hiaava Falls and Western New York. 



KXHBEB or THE FLOBISTS' TELEGRAPH DELIVERY 



tLAKK, iLURlST, iS4 ^rashlnrton Ave. 



Member Florists' Telegraph Delivery. 

 Orders for Northeastern PennBylvania flUed 

 pnntpUy. Usoal discount. Bot^ phones Ko. 2464. 



SCHULTHEIS, FLORJSr 

 OLEAN, H.y.'SLSr^ 



Oar Mattel "BusineM <m 

 the Maare or no businsM." 



CORNELL UNIVERSITY 



Telegraph Orders a Specialty. 

 THE HtlLSIDE FlORAl SHOP. ITHACA. N. Y. 



NEW YOBK. 



The Market. 



THE 



roNoty 



HONTCLADt, N. J. 



MASSMANN. 

 Leadiac PlorlaC 



All Oid«n PranptlT Attended to 



L. D. Fhone No. 438 



In over a month one shower is the 

 whole cloud contribution to the thirsty 

 earth. We need rain and need it badly. 

 But as last week ended there was "not 

 a cloud in the sky. " It is perfect Oc- 

 tober weather, cool and crisp night and 

 morning, Indian- summer in the day- 

 time. The cut flower market feels the 

 uplift and is steady and growing 

 stronger. There is a good undertone, 

 which promises better times. The week 

 past was not inspiring until near its 

 close. Prices were barely steady, and 

 the glut of short-stemmed roses con- 

 tinued. Now, a much better tone is 

 evident. American Beauties give an 

 encouraging outlook for all roses, and 

 the specials of every variety begin to 

 rise, slowly, it is true, but the best 

 of anything here does not have to "go 

 a-begging" at any time. Eoses gener- 

 ally are improving in quality, especially 

 grades No. 1 and 2. 



There are plenty of good carnations 

 now arriving and prices are better, se- 

 lected stock bringing $3 per hundred. 

 Nothing worthy of the name carnation 

 is selling under $1 per hundred. The 

 quality grows better daily, in Wards 

 and Beacon especially. Longiflor,um 

 lilies maintain their improved level and 

 nothing half-way perfect was seen un- 

 der $6 per hundred and from that the 

 price advanced, for the finest grade 

 even up to $10. The supply is light. 

 Valley is abnndant. The Jugh ^ur& of 



Almdntly prcpiiti il 

 •H 



Edwards Ronl 

 Hall Company 



1716 radfk Ave. 

 ATtANTKOTY. NEWJBBCY 



^Nnraerlee: Mediterranean and 

 South Carolina Avenues. 

 Member Florigta' Teiegraph Delivery Aaa'tr, 



Your orden for ATLANTIC QTY, N. J. 



wHI be careffaHy filled b) 



1B05 Pacific Av«. 



Member Florists' Teiegraph DeUvery. 



PHIUPS BROS., 938 Broad St 



NEWARK, N. J. 



Artistic noml Work and Lons Stan 

 Beauties Our Specialty 



N EW J ER8EY 



DWARD SCEERY-PATEKSON ui PASSAK 



Member Florists' Telegraidi Delivery AssociattoB 



M. P. CllAMPLIN,"^ti^. 

 SCHENECTADY, N. Y. 



Pljjwera and Floral Dertgaa for All Occ— i— a 

 CORNELL md WBLLS COLLBQBS mi 



COmU. NEW YORK ORDQiS 



MWks *toii,«MMal« MiMriinnWi. AiA«SB.H.l 



