70 



The Florists' Review 



OCTOBBB 8, 101.4. 



beet seed, several representatives of the 

 domestic beet sugar interests visited 

 the State Department at Washington 

 last week and appealed for' aid. The 

 delegation waS headed by Henry T. Ox- 

 nard, of California, and H. A. Douglass, 

 of Detroit, Mich. They told the State 

 Department officials that the domestic 

 growers of sugar beets purchase an- 

 nually from abroad $2,000,000 worth of 

 sugar beet seed. The industry of raising 

 sugar beet seed has not been developed 

 in this country and most of the supply 

 comes from Ghermany. The beet suear 

 people told the government officials that 

 it was desirable that some means be 

 devised for making monetary exchange 

 with Germany and for the transporta- 

 tion of sugar beet seed from that coun- 

 try. The State Department has promised 

 to take the matter under consideration. 



BEATINa THE PABCELS POST. 



Last season there was some discussion 

 in the seed trade with regard to the 

 feasibility of shipping catalogues in 

 bulk to central distributing points, there 

 to be mailed at the local zone parcels 

 post rate to avoid the payment of the 

 higher rate for carrying through severiJ 

 zones. Seed catalogues in most cases 

 do not run above one pound, although 

 a few go higher, so that the opportunity 

 for doonomy is limited, but in this con- 

 nection the reported action of one of 

 the big Chicago general mail-order 

 houses will be of interest. 



Information comes from Lincoln, 

 Neb., to the effect that the Chicago mail 

 order houses, which have been com- 

 monly credited with being the chief 

 beneficiaries of the parcels post plan 

 and its chief sponsors, have discovered 

 a way to beat it. 



One of the greatest benefits they were 

 expected to derive from it was in the 

 cheaper rates for distributing cata- 

 logues, but the Lincoln story haa it 

 that they have worked the zone system 

 to save expense even over that. To 

 ship from Chicago would involve carry- 

 ing the catalogues through more than 

 one parcels post zone, wherefore, it is 

 said, they evolved the plan of shipping 

 two car loads of catalogues by freight 

 to Lincoln, to be distributed by parcels 

 post from that city instead of from 

 Chicago. It is estimated there were 

 about 22,000 catalogues in the two cars, 

 and that it saved them on an average 

 of about 5 cents each on postage, or a 

 total of $1,100. 



CATALOGUES EECEIVED. 



Vew EngrUnd Nurseries Co., Bedford, Mass. — 

 Two catalogues, wholesale and general. The 

 wbolesale list consists of thirty pages, neatly and 

 compactly arranged, without Illustrations or de- 

 scriptions. The general edition, comprising sixty- 

 four pages, is well Illustrated and contains a list 

 of bulbs as well as general nursery stock. 



Bt. Louis Seed Co., St. Louis, Mo. — An illns- 

 irated catalogue of bulbs, seeds, plants. Insecti- 

 cides, tools and miscellaneous supplies; twenty- 

 four pages and cover. 



Standard Pump & Engine Co., Cleveland, O. — 

 A handy little book of forty-eight pages, In 

 pocket form, with illustrations and descriptions 

 of pumping units, water supply systems, gas 

 engines and electric lighting plants. "Not a 

 complete catalogue," the firm says, "but a 

 pocket edition of Catalogue No. 15." 



Leedle Floral Co., Bprin^fleld, O. — Wholesale 

 catalogue of roses; in the first part of the 40- page 

 booklet the varieties are carefully arranged In 

 groups, according to classes and colors; then 

 follows a complete alphabetical list of all the 

 roses offered, with "dependable descriptions." 

 Enclosed with the rose catalogue Is a separate 

 list of ferns, begonias, geraniums and other 

 plants. 



Hebbinoton on the Mum, sent by The 

 Review for 50 e«nts. 



WINTER-FLOWERING ORCHID SWEET PEA. "MRS. A. A. SKAOH." 



Ny Original Winter-flowering Orchid or Spencer Sweet Pea 



revolutionized the cut flower market last winter. It has brought higher prices than 

 the best carnation, from the start to finish. They will be more sought for this year. 



Mr. A. C. Zvolanek. Lompoc. Cal. Philadelphia, Pa.. Aug. 29. 1914. 



Dear Sir: We handled your Winter- flowering Orchid Pefts last year in quantity. We sold 

 nearly all of the Peas from Messrs. A. Harvey & Sons, which firm no doubt you know very well. 

 There was nothing in the cut flower line last winter that sold more readily than the Orchid Peas. 

 We believe that all the growers who had your Orchid- flowering Peas last winter had a most profit- 

 able crop. As you know, some of the retailers are rather slow to take up something new. After the 

 first purchase of Orchid Peas, however, they invariably bought them in preference. • • » 



The Leo Niesken Company. 



On account of the War, I will not take any chances to ship many of my foreign 

 orders. This will enable me to send all American orders in full of the following 

 varieties, besides having some to spare: 



Pink and White Orchid, White Orchid, Mrs. A. A. Skach (clear 



pink), Orchid Beauty (dark rose), Venus (white, pink blush), Mrs. 



M. Spanolin (white), Mrs. Jos. Manda (light pink), all, 1 oz., $4.00. 



Lavender Nora, the best and largest clear lavender in cultivation, 



1 oz., $1.60. 



WINTER-FLOWERINQ SPENCER MIXTURE 



This consists only of the best light pink, pink, white, salmon, lavender and very 

 few dark. Every commercial grower should plant at least one house of these, and he 

 will be taking no risk. 1 oz., $3.00; 4 oz., $10.00; 1 lb., $30.00. Ask for special prices 

 on 10 lbs. or more. 



You need one ounce of the Winter Orchid Sweet Pea seed for 100-foot row. 



Comm«rclal 8wa«t P«a Culture, 50c, free with every $5.00 order. 



We have all other WIntar Qrandiffloras. 



Our Summar-ftowaring Spancara are the best re-selected in the United 

 States. Ask for list. 



ANT. C. ZVOLANEK 



SWEET PEA 

 RANCH 



LOMPOC. CAL. U. S. A. 



