UP-TO-THE-MINUTE se 

 M WINDOWS WIN 



It's not ti'irijhudjf thai ((in (fit up a sfrikitKf iriiuhnv (lisplat/; am. Iluil 

 will compel the ptisso's-bij to slop diid look. And <rcn a cracker jack at 

 the husiiuss can't make that kind all th( lini( . Hal lh( re's a, ivaif to make 

 the peoph stop and look just tin saiin . 11 's told in this article. 



IIY iiro tlio sli((|>ki3optMs ill 

 ovory Jiiie of business dis- 

 jilayiiiij iii!i|is of Kuropo in 

 tii(>ir windows thos(^ days.' 

 Tilt' answer is easy. l"'very- 

 hudy, no matter wlietiier he 

 has an atlas at home or not. 

 ■ |)S to looiv at a map of tlu' district 

 ere war is beinj,' waged, and the 

 ■■|>iveeper finds tills an easy and in- 

 tensive means of «iittractiug tlie at 

 it ion of tile people passing liy. I'of 

 . same reason, jiliotographs of current 

 • nts are seen everywhere in shop win- 

 ■ws. J'eo[>le stop to look at things in 

 hich they have an interest, and the 

 nig which liolds the interest of the 



is th<> best 



■ •atest number of persons 

 >is for an advertisement. 



One Step Better. 



l!iit remember, it's only tin- iiasis lor 

 • 111 advertisement. The map and thf 

 i Uotograjihs make the peojdo stop in 

 Mniit of the store, but they don't bring 

 'licin inside. And that is what the store- 

 'liiiii who spends time on a window deco- 

 I it ion is trying to do. 



fhe florist who displayed the map of 

 I'urope in his window and surrounded 

 ii with the flags of 

 Mi(> various countries 



appearing that it ilocs imt attract ;il 

 tention. And a show window that lioe^ 

 not attract attention might as well be 

 a briek wall. Kqually olijectionable is 

 the window showing only a ma]>, a tank 

 (d" goldfish, or the like; it attracts atteii 

 tioii, but it does not advertise the flow 

 CIS. And it doesn't do any good to make 

 a lot of noisi! if nobody knows wlial 

 you *re talking about. 



Making Them Look. 



The florist, however, rarely errs in the 

 latter respect. His wares are so easy to 

 display and he is so used to arranging 

 them in pleasing fashion that he natii 

 rally puts them into t'very window di> 

 play. The diflieulty that he faces often 

 est is how to make the people look, lb 

 can speak ]>lainly; he w.-ints to Iviiou imw 

 to make the noise. 



The clue to this puddem is found iii 

 tile ma[> idea. Show tlu' people sonic 

 tiling ill which they are interested, l.ci 

 your dis|day be a reference to -^oiih' 

 thing that the jieopb' who pass \ dim 

 store are thinking alioiit. Tinicliiics-. i- 

 the keynote for the wiiiilow decoiatoi. 



.lust now war is the siiliject iippennosi 

 in the mind ot' ne.'irh' c\cr\liod\. :imiI 



nade the jieople stop 

 '" look at his win- 

 Mivv, but he also at- 

 tracted their atten- 

 ' ion to his particular 

 ■lie. He forced them 

 ■" take notict' that 

 1"^ was a flower store. 

 I'nless the florist 

 ocs both these things 

 • liis window decora- 

 on his time and ef 

 ort are wasted, lie 

 list attract the peo- 

 ie's attention, and 

 hen he has secured 

 H'ir attention he 

 nst make them no- 

 ce that his is a 

 laco for them to l)uy 

 'iwers. The objcc- 

 "11 to the window 

 ill of palms and 

 ises of cut flowers 

 —perhaps we should 

 •y was, for this win 

 '*v i>^: r.apidly di'^ 



BROS. CO 



FLORlSl; 



The Polo Pony that Pulled the Crowds During Fair Time at Spokane. 



iclereiices lo .1 li \ t li I iiy iiiilit:il\ ol to 

 a li_\ t llilig Itdatilig to the vrelie ot' con- 

 llict are of great interest to all. Tliert: 

 are other sulije(!ts of as strong interest 

 in each locality. I'aseb.ill li;is been used 

 liy florists ;is a basis for noteworthy' 

 window displays when feeling was high; 

 a description of such a decoration, with 

 a liastdiall diamond in flowers, apjieared 

 in a city iiinvs letter in Tln^ lu'view not 

 long ago. l?oat races, county aiol state 

 fairs, (!..'\..1{. reunions, conventions ot 

 \;irious org.anizat ions, celelirat ions id' 

 one kind ami another have been success 

 fully used to furnish the underlying idea 

 lor many florists' wiii<low displays, .ind 

 tlie\ .alwayv draw the crouds 



Getting Ideas. 



Theie is no l;ick ot' hIc.i-. lor ■^llch 

 displays. Something is ;ih\;i\s going on, 

 no m.'itter how dead 3'ou thinl< your town 

 may be, even in the mid<lle of tin; sum 

 iiier. Summer itself has furnished the 

 licst. basis for .a timtd\' and attractive 

 display. As was pointed out, in The Re- 

 view during the suiimier, ev(>rybody is 

 iiiter(>sted in a coid spot in hot weather, 

 and the florist's window that shows one 

 draws tile now ds. Similarly, Hallowe'en. 

 Thanksgiving, Christ- 



rnas and all the other 



holidays and festal 

 occ.-isioiis during the 

 \ear furnish ideas 

 lor timidy displays. 

 Klectiiin day often 

 li.as been jiiit to use. 

 I''ads .and fashions 

 contribute their share 

 of suggestions. .\ few 

 years ago a miniature 

 .lapanese garden in 

 a florist's window 

 would have only the 

 interest of novelty. 

 Today it has tht; ad- 

 "iitional interest of 

 timeliness, and these 

 i^ardens in various 

 llorists ' windows in 

 different parts of the 

 cinintry have attract- 

 ed much notice be- 

 cause the people 

 whom the florist 

 wants to leach are 

 interested in this 

 form of g.irdeii Just 

 now. In ;t like man- 

 ner other popular sub- 

 jects will furnish thf> 

 ingenious \\ iiid"\\ ifi>o. 



