12 



The Florists^ Review 



OCTOBKB 16, 1914. 



orator with ideas for displays that will 

 make the people look. A timely topic, one 

 that appeals to those whom the retailer 

 wishes to reach through his show win- 

 dow, is the basis on which the window 

 artist can be sure of making a display 

 that will attract attention. With this in 

 mind he can have a window with draw- 

 ing power all the time, and not merely 

 when the decorator has a rare inspira- 

 tion. 



The Polo Pony. 



The Review has from time to time 

 printed illustrations of timely window 

 displays. A recent one is shown on the 

 preceding page. This occupied the win- 

 dow of the store of Hoyt Bros Co., at 

 Spokane, Wash., during fair week. As 

 the polo game at the fair is the great 

 drawing card for all classes, the window 

 proved to be a great drawing card as 

 well, through its seasonableness. Using 

 as a guide the design on the front of a 

 booklet sent out by a clothing firm, the 

 window artist constructed a frame of 

 boards, which was covered with moss 

 and then with burlap to hold the moss 

 in place and assist in keeping the tooth- 

 picks secure. Asters, immortelles,^ cape 

 flowers and a little chenille were the 

 other materials used. The completed 

 piece measured 6x6 feet. The manner 

 of construction as well as the materials 

 did not allow of as artistic a representa- 

 tion of the polo pony and his rider as 

 would an oil painting, but the timeliness 

 of the -display, coming as it did when 

 interest in polo was strong, made it' a 

 complete success. 



THE "ONE PLANT" WINDOW. 



An idea that has pulled well is to 

 feature a plant by decorating with it 

 and nothing else — a window of Boston 

 ferns in all sizes when a sale was on ; 

 or a window of ro^es in variety, and 

 nothing but roses. Penn, in Boston, 

 who is a live publicity artist, always 

 has some unique or pleasing arrange- 

 ment to attract the thousands who pass 

 daily. The duck farm made a decided 

 summer hit. At present one window is 

 filled with plants -of the bird's nest 

 fern, Asplenium Nidus-Avis, in all sizes, 

 tastefully arranged in groups. A box 

 in the front contains hundreds of 2 

 months old seedlings; others are 6 

 months, 2, 3 and 4 years old. A large 



specimen near the center is 5 years old. 

 Many receptacles are perforated and 

 filled hedgehog fashion. These sell re- 

 markably well. Cards giving the ageS 

 of the various groups are displajred in 

 the window, and it is interesting to 

 note how the people stop and read 

 them. This special window has boomed 

 the sale of these ferns wonderfully. 



"FORGET THE WAR." 



The merchants of the United States 

 are giving altogether too much of their 

 time to worrying about conditions in 

 Europe. This terrible war surely de- 

 serves more than a passing thought; 

 still, we cannot help matters by spend- 

 ing half of every business day figuring 



Henry Gx>k's Pineapple. 



out the next move of the Germans or 

 allies. Money may be a little tight, 

 but it will become still more so unless 

 we "forget the war" and turn our 

 thoughts to loosening the general pub- 

 lic's purse-strings. The money is some- 

 where and it is up to the florists to 

 display their wares so that the hun- 

 dreds, perhaps, thousands, of people 



who daily pass their stores caiinot re 

 sist the temptation to buy. Take ad- 

 vantage of the war, as the papers an(! 

 magazines are doing. Display some of 

 your imported baskets and give in your 

 window some data relative to the bas 

 ket industry in Germany, or the azalea 

 growing industry in Belgium Iftter ot< 

 when you can show some azaleas. Any 

 recent importations from the countrie'! 

 now at war, if properly displayed, will 

 hold a crowd. H. S. 



OOOK AND THE PINEAPPLE. 



For the last three and one-half years 

 Henry Cook, of New Orleans, has cod 

 dftd a pineapple. At last, as a reward 

 for his care, the plant bore an excellent 

 fruit. Removing it from the green 

 houses to the store at 129 Carondelel 

 street, Mr.', Cook used it as the central 

 feature, of his window display. Many 

 people thotight it was an artificial ar- 

 rangement or something of that sort, 

 and it attracted much attention for the 

 fortnight it was used for display. The 

 plant is shown in the accompanying 

 illustration. 



MAKING THEM REMEMBER. 



Harry A. Bunyard has discovered in 

 System the following suggestion on 

 "What I Would Do if I Were a 

 Florist": 



"I would make up a list of several 

 hundred prosperous residents, consult 

 the vital statistics at the office of the 

 town clerk or city hall and leajrn, as 

 far as possible, the birth-day dates of 

 the wives of these people. Then 1 

 would send a small plant or bouquet 

 to these ladies, on their birthds^y anni- 

 versaries, with a card of birthday 

 greetings. These ladies would never 

 want flowers afterwards without think- 

 ing of that little gift." 



FROM A STEAMSHIP COMPANY. 



That the ocean lines are recognizing 

 the large extent of the florists' busi- 

 ness in bon voyage tokens and are 

 taking the best of care of the flowers 

 sent on board their vessels is made 

 apparent in more ways than were set 

 forth in the article on this subject in 

 last week's Review. As further evi 

 dence on this score, G. E. M. Stumpp, 



How Peon, of Boston, has Featured Asplenium Nidus-Avb and Boomed its Sale. 



