12 



The Florists^ Review 



»)CToiii:u ir>, r.»14. 



orator witli ideas leu (lis|ilays tliat will 

 mnkt' tl:o jx'ojilc lnuli. A tiinolv topic, oiio 

 tliat ajipeals to tlio^Jo wlioiii tlio retailoi' 

 Avishos to reach tiiroujjli his !<ho\\ wiu 

 ilow, i:s tiio basis on ^\ili(•ll the uiiidow 

 artist can ho suio of inakiii<i a (lisplay 

 tliat will attract attcMition. \Vith this in 

 mind lie can ha\o a window with draw- 

 ill}; power all tlie time, and uid merely 

 when the decoratot ha< a i arc itispifa 

 tion. 



The Polo Pony. 



The lie\ic'\v has I'mni tinu' to iinie 

 juinted ilhisti'ations of timely window- 

 displays. A recent one is shown on the 

 ]iiec(Mlino paiie. This oi iiipied tlu> win 

 dow of the stori' ol lloyt liros Co., at 

 Spukane, Wash., dnritii;' f.aii' weid;. As 

 liic polo ^ame at th(> tair i-^ the Lireat 

 diawinu card Idr all clas-es. the window 

 ]>iii\od to lie a i^ic.'it diawinL: v:\ii\ a- 

 wcll. Iliiduj^h it^ sea^on;iMcni'-->~, I'sin;: 

 :i< a L;uide the dc-iLin on the fi'cint of a 



I klct sent (Mit iiy a (lulhin;^ lirm, the 



window artist const i iiit i>d a t'rame ot 

 l'(i;iiiN. wliicli w;i>.i i(i\eied with inos> 

 .an. I Ihiii with I'mlaii to hold the mos> 

 iii place anii a-oist in kee]iini_' the tofdh 

 pirk- senile. Asters, imniortelles, cape 

 llowei> and ;i little chenilU' were tin^ 

 otliet niateiials n^t>d. The eompleteit 

 I'iei e iiK'a^nied dxii I'eet. 'I'lie mannei' 

 ol' constinetion as well as thi' materials 

 did not allow id' as artistic a vepi'csenta 

 tion (d' thi' jH)lo Jiony and his rider a> 

 wiiiild .'in oil jiaintmu, lait tin' timeline-^ 

 (if the .li^jilay, cominor .■!> it .|i,| when 

 inteie^t in ]iolo ^\■a» stroiiL;, m.adi' it .-i 



eeMiplete >Uccess. 



THE "ONE PLANT" WINDOW. 



An idea that has |nille>i w(dl i^ to 

 fe.atnre a plant ly der(ii ;i t i n^ with it 

 and iintliinL: idse- ;i window ol' Boston 

 fern- in all si/es wlien ;i >;ile wa-^ on; 

 or ;i •\\indow oi roM'> in \aiiety, ;ind 

 notirniL; lint rose-. I'enn, in Roston. 

 N\ho i- a li\e pnldirity ,arti>t, a I w a \ ~ 

 h;i- -nine mii(|iie ol |dea>in^ .a ii .a n^;e 

 nieni to attiaet the tiiou-aiol- who ]'a-- 

 dail\. The (hick farm made a decided 

 snniiner hit. At proi'iit one window i- 

 tilled with |ilants of the Idid's ne-t 

 I'ern. .\-;|ileniiim N'idii- \\i-, in all -i/e-. 

 tastelully arran;:ed in uioiip-. A 1 o\ 

 in the front c(ni1aiiis hundred- (d' L' 

 month- id(| sei'dlini;-: othei< .are ti 

 month-, J, .'I .and I \e.ars idd. .\ lai^ie 



specimen near the center is 5 years old. 

 Many i-ecepta<les are j>i'rl'oratO(l ami 

 lillial luMljjidiO}; tasliion. These sell re- 

 markably well. Cards leaving the ages 

 of the A arioiis j^ioiips arc displayed in 

 the window, anil it is interesting; to 

 note how the people stop and reail 

 them. Tliis sjiecial window has boomed 

 the sale of these I'erns woiitleri'iillv. 



"FORGET THE WAR." 



The men hants of the I'nited >>tates 

 are i;i\ iny' .altogether too mucli of their 

 time to w orryi iij^- about conditions in 

 lairope. This terrible war surely de- 

 ser\ es more than :i passint; thoujxht; 

 still, Ave camud hel]) ni.attiM's by sjumkI- 

 inu half of e\eiv business dav fi>,nirini.; 



Henry Cook's Pineapple. 



out the next nio\e III ilie (iermaii> oi 

 allies. .Miuiey may be a little ti;4lil. 

 but it will bee (une still more so unle-^- 

 we •■lium't the wai" and tnrn oui 

 tlion_L:hts to looseninu the general jndi 

 lie's luirse-t riiiL;s. The iiuuiey is sonu' 

 where and it is up to the llorists to 

 disjd.ay their wares so that the liun 

 dred-, perhaps t lioiis.ands, (d' jieojde 



who daily pass their stores eannot ri 

 sist the temi)tati()n to buy. Take ae 

 vantage of the war, as the paj)urs an 

 magazines are doing. Display some o 

 your imi)orted baskets and give in yoi. 

 wiiulow some data relative to tlie ha 

 ket industry in Germany, or the azale 

 growing industry in Belgium later o 

 when you can show some a/aleas. An 

 recent importations from the eountric 

 now at war, il' jiroperly displayed, wi' 

 hold a erowal. )l. S. 



COOK AND THE PINEAPPLE. 



For the last three and one-half yeai 

 Henry Cook, of .\e\v Orleans, lias eoe 

 liled a luneajiple. At last, as a rewar 

 for his care, the jjlant bon; an excidlen 

 trait. Ifemoviug it from the greet 

 hoiisi's to the store at l-'.» Caromlele' 

 ■-treet. Mr. Cook used it as the centra 

 feature (d' his window disjilay. Man 

 peoide thought it was an artificial ai 

 raiii^i'inent or something of that sort 

 .and it atlracte.l niu< h attention for the 

 fortnight it was used for display. Th' 

 plant is shown in the accompanying 

 illn--t r.at ion. 



MAKING THEM REMEMBER. 



Harry A. liiinyard lias disiaivcred ii 

 Sv>tem the fidlowing suggestion oi 

 "What 1 Would Do if 1 Were : 

 Florist": 



"I would make up a list of se\era 

 hundred [naisperous resiileiits. lainsul' 

 the vital statistics :it the olli<a' of tin 

 town clerk or city hall and learn, .a 

 far as jiossible, the birthday dates oi 

 the wive-: of these ](eople. Then I 

 would send a small plant or boii(|Uci 

 to these Imlies. (Ui their birthday anni 

 \ersaries, with a card id' birthda\ 

 greetings. These ladies would neve- 

 w.aiit tlowers .afterwards without think 

 inu of that little gift." 



FROM A STEAMSHIP COMPANY 



That the oia>an lines are recogni/in. 

 the large extent of the tlorists' bii-i 

 iie-^s in bon voy.age tokens and at' 

 t.akiiig the best of care of the tlowei 

 -ent on board their vessels is mad 

 ,i]iparent in more ways than were se 

 f(uth in the article on this subject ic 

 last \V(>ek 's l\'e\iew. .\s further e\ i 

 deuce on this scoie, (i. V.. M. Stuinpp 



How Penn, of Boston, has Featured Asplentum Nidus-Avis and Boomed its Sale. 



