•HiP'W" WJ^ ^ •'\'l-'.'l " 



26 



The Florists^ Review 



OCTOBKR 15, 191 ; 



fl 



EstaUlshed, 1897, by O. L. ORAlTr. 



Pabllahed eyenr Thanday by 

 The Floriots Publishing Co« 



630-660 Oaxton Building, 



608 South Dearborn St., OblcaffO- 



Tele., Harrison 6429. 



B«?i8tered cable addreas, 



florrlew, Obicago. 



Entered as second class matter 

 Dec. 3, 1897, at the poet-office at Chi- 

 cago. IIL, under the Act of Man^k 

 8, 1879. 



Subscription price, fl.OO a year. 

 To Canada, $2.00; to Europe. 13.00.. 



Advertising' rat^B quoted upon 

 Mwest. Only stilfyy.-tiade ad4^ 

 T&nlslng accepted. 



NOTICE. 



It is imposaibl* to gaaranta* 

 tb« insortioB, discontiBaaBe* 

 or altoratioB of aBy adTortiao- 

 oioBt uBloas iBstraetioBa aro 

 roeoiTod by 



5 P. M. TUESDAY. 



80CIETT OF AXEHICAH FL0BI8T8. 



Incorporated by Act of Concreas, MarA 4, 1901. 



Officers (or 1014: President, Theodore Wlrth, 

 Minneapolis; Tice-president, Patrick Welch, Bos- 

 ton; secreUry, John ToDng, 53 W. 28th St., New 

 Tork City; tresMurer. W. F. Kastlng. Bnffalo. 



Offlcera for 1916: President, Patrick Welch, 

 Boston; Tics-president, Daniel MacRorle, San 

 rranclsco; secretary, John Young, 63 W. 28th 

 St., New York City; treasurer, W. F. Easting, 

 Bnffslo. 



Thlrty-flrst snnnal convention, San Francisco, 

 Cal., August 17 to 20. 1916. 



Besultfl bring advertising. 

 The Review brings results. 



The country again is full of Boston 

 ferns. It is a condition that recurs with 

 the autumn. There will be a scarcity 

 again next spring. 



Those Ghentians appear to have 

 known what they were about when they 

 rushed the shipment of the azaleas. They 

 shipped while the shipping was good. 



This seems to be one of the years 

 when the careful credit man reaps the re- 

 ward of his care, and when the lax man 

 sweats as the result of his carelessness. 



Push the bulb sales. Spread them out 

 in the store; make a show. Advertise 

 them in the local newspapers; the war 

 will lend interest to "Bulbs from France 

 and Holland." 



KuNNiNG a flower store without a 

 workroom is like eating one's meals in 

 the kitchen. Yet, every once in a while, 

 we see a new store fitted up so that all the 

 inevitable muss of getting in stock and 

 making up work must occur in the public 

 space — getting the meals in the parlor, 

 so to speak. 



Every sale should consist of supplying 

 some desire of your customer in such a 

 way as to render that degree of satis- 

 faction that will make of him a perma- 

 nent patron, and any sale that does not 

 do this is worse than no sale, because 

 there is little profit and no progress 

 toward establishing a permaneot business 

 when all customers are of the *ne-time- 

 onlv class. 



HAIL IN THE SOUTHWEST. 



There are reports of a severe hail 

 storm which swept southwest over the 

 states of Missouri,-Oklahoma and Texas 

 October 8. Information as to the loss 

 of glass is meager, but at SA. Joseph, 

 Mo., the Stuppy Floral Co., lost about 

 12,000 feet and many other losses are 

 reported. 



WHY TRADE IS DULL. 



Taking it by and large, there seldom 

 has been a summer and autumn of such 

 continuously fine weather. 



And the flower business is proverb- 

 ially a weather business. 



We all know that the more dreary 

 the days the better the sale for flo^p. 



Seldom has there been a time when 

 the American . people have lived so 

 much out of doors as has been the case 

 in the last four or five months — never 

 has there been such beautiful weather 

 in early October, taking the country as 

 a whole. Never have so many people 

 spent so much time outdoors. 



With frost a month delayed in some 

 of the best trade centers it is no won- 

 der the demand has increased more 

 slowly than usual. 



With business as good as it has been 

 under such circumstances it should 

 boom when the frost king finally has 

 mobilized his forces. 



is about 3 cents more than a yea ago 

 and over - lO cents higher thai; the 



average for Ave years. Oats av rage 



almost 4 jj^ntft' higher than last year 



on the farmtr. Barley prices are a ittle 



lower thas a jear ago, while r e jg 

 about 14 oents higher. 



OHBYSANTHEMUM SOOIET' 



Annual ICeeting. 



The annual meeting of the Chi san- 



themum Society of America wiii be 



held at Indianapolis, Ind., at 9:30 «. m. 



Saturday. November 7. JPapers/wiil be 



read as follows: 



*T "PompsQ Cbrysanthemums," by Fred 11 Leni 

 ■!^o^, Richmond, Ind. 



"Chrysanthemam Cut Blooms for Bxhlhition," 

 by Wm. Vert, superintendent Castle Gwilii. P«rt 

 . Washington, N. Y. 



'^Chry»anth3nium Specimen Plants for lOxhlbl- 

 tloA," ^f J. Canning, superintendent Heatlior Dell 

 Farm, Ardsley, N. Y. 



Friaky, November 6, the first day of 

 the show, will be devoted to the stag- 

 ing of the exhibits and the judging'. 



The address of the Boston examining 

 committee is William Niehelson, care 

 of W. J. Thurston, manager Boston 

 Flower Exchange, Winthrop square and 

 Otis street, Boston, Mass. 



Charles W. Johnson, Sec 'y. 



PUSH THE BULB SALES. 



There probably never was a better 

 opportunity for the average town flo- 

 rist to secure advertising cheaply and 

 which has real "backbone" in it than 

 to suggest to customers the planting of 

 beds or borders of tulips or daffodils 

 this autumn. When in bloom next 

 spring the beds will be the talk of the 

 neighborhood and the florist who sup- 

 plied bulbs is more than likely to have 

 his name frequently mentioned in the 

 "talkfest. " Bulbs are of exceptional 

 quality this season, thereby insuring 

 the best of success, and the prices are 

 low as well. 



BIG CROPS INSUBE PBOSPEBITY. 



The government crop report issued 

 October 7 indicated a corn yield of 

 2,676,000,000 bushels, or 78,000,000 

 bushels more than was estimated Sep- 

 tember 1, and 230,000,000 bushels more 

 than the final estimate of 1913. Condi- 

 tions during September yireTie favorable 

 for the maturing of late corn as well 

 as ideal for harvesting. 



The government raises the September 

 estimate of the oats crop from 1,116,- 

 000,000 bushels to 1,137,000,000 bushels. 

 Wheat figures were not changed mate- 

 rially. The total wheat crop now indi- 

 cated falls just short of the 900,000,000 

 bushel mark. 



The seven big corn producing states 



have a combined yield of 1,441,000,000 



bushels, compared to 1,209,736,000 



.bushels last year. The yields by states, 



with comjiarisons, follow: 



'^ 1914, bus 1913. bus 



Ohio 149.000.000 146.250.000 



Indiana 16!5,000.000 176,400,000 



Illinois 305.000,000 282,150,000 



Iowa 379,000,000 38».300.000 



Npbraska 117,000,000 114,160.000 



Missouri 159.000,000 129,062,000 



Kansas 107,000,000 23,424,000 



Total 1,441,000,000 1.209,736,000 



Farm prices for winter wheat aver- 

 age 94.4 cents, compared to 81.2 cents 

 a year ago, and all wheat 93.5 cents, 

 compared to 77.9 cents a year ago. 

 The average price of corn on the farms 



HEBE COME THE AZALEAS! 



The shipment of azaleas and other 

 Belgian plant stock has begun in good 

 earnest and heavy consignments are 

 now the rule. The "scarcity" of this 

 stock is likely to come as near being a 

 fact as did that of the French and 

 Dutch bulbs. The steamer Palembaug, 

 from Botterdam, which reached New 

 York October 5, brought the largest 

 shipload to date, which included the 

 following consignments: 



Consignee. Casei. 



ROIker, A., & Sons 46 



Langeler, H 94 



McHutchlson & Co 351 



Ward. R. M., & Oo 1» 



Schwake, C, & Co 76 



Hempstead, CO.. & Son IS 



American Express Co * 



Lang, R. F 38 



Feast, S., & Sons 6 



Meyer. C. F 20 



I.ange, H., & Co 23 



Darrow, H. F IW 



Merchants' Despatch Transportation Co. ... 24 



Lunbam & Moore WJ 



Loechner & Co JJ 



Maltus & Ware Si 



Kuyper, P. C, & Co 226 



Vandegrlft, P. R., & Co 28 



On order «' 



Total ^^ 



CHICAGO. 



The Market. 



The wholesale cut flower market is 

 affording an interesting study. Coadi 

 tions this fall have been quite unlik? 

 those of last year and, now that th? 

 situation is changing, everyone in- 

 terested is watching the drift ^vith 

 unusual care. 



The special features this week 1 ave 

 been the fall in temperature and the 

 increase in the receipts of chrysanthe 

 mums. There has been no killing fost, 

 but temperatures which were run: in? 

 10 to 15 degrees above normal lave 

 fallen until now the weather is inly 

 perhaps 5 degrees warmer thar » 

 should be at this season. The mi Idle 

 of last week, with its summer ^u"' 

 was decidedly dull, but SatuiW 

 brought a good run of business in spi** 

 of the unseasonable warmth. Then 

 came, at the opening of the preseo' 

 week, the long-hoped-for fall in temped' 



