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The Florists^ Review 



OCTOBEK 15, 19] i. 



^ »-,^»-..; ,»;5»-. «■-.• 



WE HAVE THEM - YOU WANT THEM - LET'S GET TOGETHER 



You will like our Beauties. The quality is A-No. 1 and we have all lengths in quantity. ;>;. 

 Start the season with us and you will be taken care of when the dark days come. '■-'"'' 



MUMS 



Our croD is on. From now till tne end of November 

 we shall have a bix supply of stock in all the best 

 shipping vari-ties. Can send ^hite. Pink and Yellow; 

 any size you want. Send along your orders. 



|\flUMS 



ALL VARIETIES OF ROSEIT HERE 



You will like the Roses yon get from us, and you will find you can use a lot of 

 them — and make a nice profit. We have all the varieties— everything. 



OARMATIOM^ An excellent supply of first- I 11 IpQ ^ large supply of stock that enables us 



vMnl^M I lwl«9 class flowers on good stems. LILIbw to meet competition. 



NEW CROP BOXWOOD OF FINE QUALITY NOW READY. 



A. L. VAUGHAN & CO. 



(NOT INC.) 



161 N. Wabash Ave* ■''=^*=^=«^HiS8'Jii CHICAGO 



JftL 



Mention The Review when you write. 



ature. There has scarcely been time 

 for any important change, but already 

 there is some increase in the demand 

 and it is sure that receipts will fall off 

 sharply after a frosty night. There 

 still are first-class gladioli from out- 

 doors, as fine cosmos as one ever saw, 

 and more dahlias than this market ever 

 before has had in the second week of 

 October. Asters from New York still 

 are on the market. 



One might almost say that it is mid- 

 season with the chrysanthemums, so 

 greatly have the receipts increased 

 since last report. While large quanti- 

 ties in all colors now are available, 

 most of the stock still grades as of 

 only medium quality. The weather has 

 been too warm for the proper finishing 

 of the flowers. Because of their rela- 

 tive scarcity, there is a stronger de- 

 mand for the special fancy grade than 

 for any other. 



Beauties again are in heavy supply. 

 The special demand at the beginning 

 of last week served to clean the mar- 

 ket, but the cut has been heavier than 

 the regular store trade called for, with 

 the result that nearly every wholesaler 

 carries a few pots in his icebox until 

 the flowers are so far open that it is 

 necessary to sell them cheaply. There 

 is considerable variation in the quality, 

 but on the whole the Beauties are good 

 and offer unusual values for the season, 

 especially for the man who can use a 

 quantity. 



Practically all roses still are in large 

 supply. The newer varieties clean up 

 fairly well because they are relatively 

 in much lighter supply. Mrs. Russell 

 continues a favorite and Ophelia is 

 selling well. Hadley has not come onto 

 the market so strongly as was to have 

 been expected from the number of 

 plants sold to growers in this neighbor- 

 hood. Both Milady and Richmond are 

 in better request because of the darker 

 and colder weather. Killarney Bril- 

 liant is in good shape, but the weather 

 has been so good that Killarney still 



GREENHOUSE WINDSTORM INSURANCE 



FLORfAN D. WALLACC 



LHSURANC[S[RViS 



INSURANCE EXCHANGE BUILOJNO 



Chicago 



MeiiUun Ibe Itovluw wtieu joa write. 



is of fine color. Sunburst sells well; 

 Mrs. Ward is less in evidence this year 

 than last. 



There has been an increase in the 

 supply of corsage powers, cattleyas, 

 violetsi and^ ,i(^e^v Tne « alarm with 

 regard to receipts of the new crop of 

 valley pips has subsided and the forcers 

 are putting larger numbers in the sand. 

 Some fine oncidiums have been added 

 to the orchid supply. Short pink snap- 

 dragons are seen in some quantity and 

 mignonette has arrived. Easter lilies 

 again have shortened up and the price 

 has advanced to something like normal. 

 Green goods are abundant. 



The market has been handling 

 greater quantities of stock than usual 

 for the first part of October, but prices 

 have averaged materially less than they 

 usually do at this time of year, with 

 the result that the total sales for the 

 wholesalers and the returns for the 

 growers have not been up to the stand- 

 ard. The retailers have complained 

 of slow trade, but someone has been 

 handling unusual quantities of flowers. 



"Hind Sight, Etc." 

 Recapitulation makes it look as 

 though 10,000 long-stemmed Beauties 

 were used for last week's big bank 



Arrange your Fall advertising plans now, 

 write for full particulars. 



McNeff-Swenson Co. 



Higk-Grada Floral Publicity 

 224 South Michigan ATcnue 



Chicafifo, Illinois 



Mention The Review when yon write. 



opening. As indicating the resources 

 of the market, it is interesting to note 

 that so large a special demand had 

 little effect on prices. In the old ilay^ 

 it would have sent prices bounding 

 upward, but it is said that in this 

 instance many of the buyers were aW^ 

 to cover their requirements at bargain 

 rates, in places where the extra deinano 

 was not appreciated, and that in scarce 

 ly any case was a buyer compellol to 

 pay over the quoted dozen rates. J' 

 is an interesting speculation as to ho« 

 much more the Beauties would na'^ 

 brought the growers had there 'ee^ 

 advance information of the extent 01 

 the demand. 



Club Meeting. 



The monthly meeting of the Floi ists 



Club was held at the Bismarck 



).otel 



