22 



The Florists^ Review 



OCTOBEB 29, 1014. 



Established, 1897, by Q. h. QKANT. 



Published every Thursday by 

 The Florists' Publishing Co., 



63 )S60 Oaxton Butldltii;, 



506 South Dearborn St , OhtcaKO. 



Tele , Wttba'«h 8195. 



Rofrlotered cable audress, 



Florvlew, ChicatfO. 



Entered as second class matter 

 Dtic. 3. 1897. ut the post-office at Clil- 

 cajro. 111., under the Act of March 

 3.1879. 



Subscription price. $1.00 a year. 

 To Canada, il 00; to Europe. ti.iHt. 



AdyertlsInK rat<-s quoted upon 

 request. Only strictly trade ad- 

 vertising accepted. 



'■ ■ ■ 



iiiIiiihb 



NOTICE. 



It U impossibla to gnarant** 



th« insartioB, dUcontinuanc* 



or altoration of any adTortiso- 



' rnant anlosa instruction* aro 



rocoiTod hj 



5 P. M. TUESDAY. 



B0CIET7-0F AMEBICAN FLOBISTS. 



Incorporated by Act of Conirrota, March 4, 1901. 



Otflrera for 1914: President, Theodore Wirtb, 

 Minneapolis; rice-|>r«sideDt. Patrick Welch, Bos- 

 ton: necretary, John YunuK. 53 W. 28tb Rt.. New 

 Tork City: trfasurer, Vf. F. Kastlnx, Buffalo. 



Offlcers for 1915: President, Patrick Welch, 

 Boston; Tlce-presldent, Daniel MacRorle, San 

 Frsnrlsco; secretary, John YounK, 53 W. 2Sth 

 St., New York City.; treasurer, W. F. Kastlns, 

 Buffalo. 



Thirty-flrst annnal convention, San Francisco, 

 Cal., AuKUSt 17 to 20. 1915. 



The finest indoor sport in the world 

 is selling flowers so satisfactorily to the 

 people that they will come back for 

 more. 



The trade heartily approves of "Buy 

 a bale of cotton" and hopes somebody 

 soon will start a "Buy a dozen mums" 

 movement. 



The florist who retails from the green- 

 house, or who has a patch of ground at 

 the store, should not neglect to plant a 

 lot of bulbs this autumn. They will make 

 a fine show in the spring and be a big 

 advertisement. Bulbs are not only mod- 

 erate in price this autumn, but are of 

 exceptionally good quality. 



If anyone has been hit harder than 

 the florist this warm October, it has 

 been the coal man. He has been mak- 

 ing every effort to unload every possible 

 car on his contract customers, to keep- 

 from sacrificing it on an uninterested 

 open market. The result is about every 

 grower has his bunkers as full as they 

 will hold, and a larger lot of coal bills 

 than usual coming due in November. 



A. M. KiRCHER, of Garden City, is 

 perturbed because The Review adapted 

 a heading that appeared in the Garden 

 Magazine. He demands the publication 

 of this statement: "The decorative de- 

 sign on page 13 of the September 24 

 issue was reproduced from the Garden 

 Magazine, August, 1914, issue, copy- 

 right by Doubleday, Page & Co." 

 Gladly, Mr. Kirrher, so don 't get ex- 

 cited; rather feel complimented that 

 your work was enough liked to be used 

 as a pattern. 



RESULTS. 



We give them. You get them. 



We both have them. 



Don't relax your efforts to sell — quite 

 the opposite, put extra pressure on the 

 selling end and make' another gain in 

 business this season. 



On the whole, it never was easier to 

 get into a row than it is today. Busi- 

 ness conditions have been upset so long 

 that everybody's nerves are on edge. 



News notes from the middle west 

 show that florists in the grain states are 

 having good trade and preparing for a 

 record winter business. The big crops 

 are back of their prosperity. 



Psychology is an important factor in 

 the rise and fall in the demand for flow- 

 ers. With all outdoors green, the desire 

 for flowers is least apparent; it comes 

 with the sear and yellow leaf. And then 

 as the cold begins to strengthen the 

 wish is for warmer colors — reds in roses 

 and carnations. There is a wealth of 

 material here for the inspired ad writer. 



RECORD EXPORTS AT NEW YORK. 



Record-breaking exports of merchan- 

 dise from the port of New York were 

 made last week. The increase over the 

 corresponding week in 1913 is twenty- 

 seven per cent and the total of $21,397,- 

 000 exceeds any previous single week's 

 record by fourteen per cent. 



With the exporters busy and the great 

 grain crops pulling money into the mid- 

 dle west, the revival of general busi- 

 ness activity should not be delayed for 

 long. A little increase in general busi- 

 ness will be sufficient to make the flo- 

 rists' business hum. 



SYRACUSE TO HAVE SHOW. 



After a lapse of sixteen years the 

 florists and private gardeners of Syra- 

 cuse, N. Y., will hold their show of 

 mums and other flowers November 5 to 7. 

 Great enthusiasm is being manifested, 

 although the project has only just been 

 taken up. There is every indication 

 that the show will prove a great suc- 

 cess, as only two firms are undecided 

 about exhibiting. 



Those having new mums, roses or car- 

 nations they would like to exhibit 

 should correspond at once with the 

 chairman, Henry Youell, 538 Cedar 

 street. 



PLANT IMPORTS STILL STRONG. 



For the third successive week the 

 plant receipts from abroad have main- 

 tained an average of practically 1,000 

 cases per week. The shippers at Rot- 

 terdam are doing a heavy business, as 

 that is about the only continental port 

 of importance that has kept up its con- 

 nection with American ports. The boats 

 from this shipping center of Holland 

 are, as a result, more numerous, and 

 the Rotterdam shippers seem to be send- 

 ing along to this country whatever the 

 producers and manufacturers of the 

 neighboring territory are able to get 

 to them for reconsignment. It seems 

 unnecessary to affirm, therefore, that 

 the supply of azaleas from Belgium will 

 be as strong as usual this year, pro- 

 vided, of course, that the reports that 

 they were unharmed by the martial dis- 

 turbances in the neighborhood of the 

 places of their production are true. On 

 the several Rotterdam steamers that 

 arrived during the last week at the port 



of New York were the foUowin; con- 



siguments: 



Consignee. r,,^ 



Hussa & Co **i 



Schwake, C, & Co ,S 



Hempstead, O. O., & Co l 



Smith, C. F oS 



Kuyper, P. C, & Co-. S 



McHutchison & Co 2'>4 



MaltuB & Ware 4^1 



No con8lgn»'e on manifest 2? 



Vaughan's Seed Store ofl 



Keller, J. B., Sons 21 



Salter Bros 7 



Darrow, H. Frank 74 



ROlker, A., & Sons sg 



Total I]oK 



THE WAR REVENUE TAXES. 



Just before its adjournment last week 

 Congress put through the emergency 

 taxation bill said to have been made 

 necessary by the European war. In 

 some of its provisions it will hit every 

 man, woman and child in America. Cer- 

 tain industries are particularly affected, 

 but florists will be affected only by the 

 general provisions — among these the 

 ones relating to taxes on express re- 

 ceipts and on telegrams and telephone 

 calls. 



Each express receipt or bill of lading 

 must bear a 1-cent stamp, to be affixed 

 by the shipper. Effective December 1. 



Telegraph and telephone companies 

 must add to their charges, and pay over 

 to the government, 1 cent on each mes- 

 sage or conversation on which the rate 

 is 15 cents or over. Effective Decem- 

 ber 1. 



Promissory notes must carry a 2-eeiit 

 stamp for each $100 or fraction thereof. 

 Applies to renewals. Effective Decem- 

 ber 1. 



Practically every legal or negotiable 

 paper is similarly taxed. 



Wholesale commission cut flower deal- 

 ers are taxed $20 annually, effective No- 

 vember 1. Cooperative commission 

 houses are exempt. But a far greater 

 tax will result should it be ruled that 

 commission house reports of sales are 

 subject to the following paragraph of 

 the law: 



Contract: Broker's note, or memorandiim of 

 sale of any goods or merchandise, stocks, bondi, 

 exchange, notes of hand, real estate, or pro|i«rty 

 of any kind or description issued by brokcis or 

 persons acting as such, for tach note or ineuio- 

 randum of sale, not otherwise provided for is 

 this Act, 10 cents. 



CHICAGO. 



The Market. 



At last, the frost! Six weeks later 

 than last year, the outdoor stock has 

 been practically finished off. The tem- 

 perature fell to 29 degrees on the nigb* 

 of October 26. The change has l>een 

 too recent to yet be apparent in the 

 market, but a far more cheerful tone 

 prevails. 



Some improvement began to be n am- 

 fest last week, although it was by no 

 means general. City trade, except for 

 a little special funeral work, was quie*) 

 but from certain quarters shipi'ing 

 orders came that enabled a few houses 

 to equal last year's record. Scai'c'.^ 

 anyone has been able to say as riUf" 

 for any other week since the mi 1'"® 

 of September, when we had frost las* 

 year. 



The principal feature of the supp'y 

 is the increase in the receipts of clrys' 

 anthemums. The height of the se ison 

 is not far away. Nearly all groveri 

 now are cutting and the receipts a^e 

 ahead of the market's requirem-nts- 

 Prices continue below normal. ^^'^^ 

 of the stock is of the medium grade- 



