at 



The Florists' Review 



NoVehbeb S, 1914. 



Establiflhed, 1897, by Q. L. GRANT 



PabllBhed every Thursday by 

 The Florists' Publishing Oo., 



63)-S60 Oaxton BuildlDK, 



^ South Deitrbora St , Chlcaso. 



Tele, Wubash 8195. 



Reiri'«tered cable add i ess, 



Florvlew, Chicago. 



Entered as second class matter 

 Dec. 3. 18U7, at tlie poet-office at Chl- 

 caffo. 111., under the Act of March 

 3.1879. 



Subscription price, Sl.OO a year. 

 To Canada, $2 00; to Europe. $3.00. 



AdvertlsInK rat<^8 quoted upon 

 request. Only strictly trade ad- 

 vertising accepted. 



n 



NOTICE. 



It is impossibl* to guarant** 

 th« insartioB, discontinuanes 

 or altoratioB of any advortiso- 

 moat nnloss instructions aro 

 rocoiTod hj 



5 P. M. TUESDAY. 



80CIETT OF AXEBICAN FLOKISTB. 

 laoorporated by Aot of Conrren, Msroh 4. 1901. 



Offlcera for 1914: Pre«ld«'Dt. Tbeodors Wlrtb, 

 Minneapolis: vlre-presldrDt. I'atrlck Welch, Bos- 

 ton; secretary, John Touug. B3 W. 28tb St.. New 

 Zork City; treasurer. W. F. KaatlDg. Buffalo. 



Offlcers for 101S: ['resident. I'atrlck Welch, 

 Boston; TlccprpHldent, Daulel MacKorle, San 

 rranclsco; secretary, John Young, 63 W. 28th 

 8t., New York City; treasurer. W. F. Kastlng, 

 Bnffslo. „ _^ 



Tblrty-flrst annual convention, San Francisco. 

 Cal.. Angnst 17 to 20, 1915. 



RESULTS. 



We give them. You get them. 



We both have them. 



There will be a gathering of the clans 

 at Indianapolia this week, where the 

 C. S. A. show opens November 6. 



The mid-season mums having come in, 

 nearly everywhere, because of the 

 warm autumn, about a fortnight earlier 

 than usual, may we anticipate a speedy 

 wind-up of their season? 



The propagators are getting busy, both 

 on roses and carnations. There was 

 such a good sale for young stock last 

 season that increased quantities will be 

 prepared during the next few months. 



From J. Dale, of the Powder Biver 

 Nursery, Baker, Ore., The Keview has 

 received a specimen bloom of a seedling 

 chrysanthemum that looks like an excel- 

 lent commercial variety. The flower was 

 in good condition after its long journey 

 in a mail bag. 



J C. Shield, Monticello, 111., has sent 

 The Review a box of blooms of his set 

 of seedling mums, single and semi- 

 double, including some excellent colors. 

 Since the parcel post was established the 

 editor's desk seldom has been without 

 its vase of flowers sent in by a reader. 



The OflSce of Information, U. S. De- 

 partment of Agriculture, is contributing 

 to newspapers a series of articles along 

 the lines of those sent out for several 

 years by the I«lational Council of Horti- 

 culture. The release of November 4 was 

 "Bulbs for Fall Planting." The next 

 will be "Fall Fertilizers for Lawns." 



Benj. Hammond, chairman of the S. 

 A. F. committee on school gardens, is 

 distributing the 1914 report of the com- 

 mittee as a neatly printed and illustrated 

 pocket pamphlet. 



It is interesting to note that market 

 conditions have been much the same of 

 late in all the big cities. There has 

 been a surplus and prices have been low. 

 The warm weather is considered the prin- 

 cipal factor, although the disturbed con- 

 dition of general business no doubt has 

 had its influence. In the smaller cities, 

 especially in the grain states of the 

 middle west, the situation has been much 

 better. 



NATIONAL FLOWER SHOW, 



Chairman George Asmus has instruct- 

 ed me to call a meeting of the National 

 Flower Show committee at the Hotel 

 Walton, Philadelphia, Wednesday, No- 

 vember 11, at 10 a. m. As important 

 business will be transacted at this 

 meeting, every member of the commit- 

 tee is requested to be present. 



John Young, Sec'y. 



CLOSE TO ITS BEADEES. 



An advertising agent, who gets no 

 commission from The Review and 

 should be open-minded, told us the 

 other day that he never, in all his 

 years of studying publications as adver- 

 tising media, had seen a paper that 

 was so close to its readers; never one 

 that seemed so full of interest for its 

 people, nor one that is so closely read 

 as is The Review. Then, the next mail 

 brought these: 



Enclosed Is my renewal for The Review. Do 

 I like It? It always was my best friend and It 

 is simply a dandy In its new dress. I would 

 not miss one copy for the price of a year's sub- 

 scription. — W. N. Vary, College Park. Ga., 

 October 31, 1914. 



For the enclosed dollar please extend my sub- 

 scription, which will expire In two weeks. You 

 sure made a great improvement when you put 

 The Review In the magazine form. It don't 

 seem as If you could Improve The Review any 

 fartlier, but hffving been a subscriber from the 

 Qrst numl)cr and liaving seen so many changes 

 for the better, I shall not be surprised at any- 

 thing. — Wm. WIckham, Adrian, Mich., October 

 31. 1014. 



All of which sounded especially good 

 in view of the fact that just then an 

 advertiser had quit because he could 

 not be sufficiently salved in the edi- 

 torial columns. 



CHEYSAlfTHEMUM SOCIETY, 



The examining committees have sub- 

 mitted reports on new varieties as fol- 

 lows: 



At Boston, October 24, Zora, yellow, pompon, 

 suhmitt<-d by Elmer D. Smith & Co.. Adrian, 

 Micli., scored as follows: Color. 37: form, 18; 

 stem and foliage, 17: fullness, 17: total, 80. 



At Cincinnati, October 24. Zora. yellow, pom- 

 pon, submitted by Elmer V. Smith & Co.. 

 Adrian, MIcii., scored as follows: Color, 35; 

 form, 16; stem and foliage, 17; fullness, 18; 

 total, F6. 



At Chicago, October 24, Zora, yellow, pompon, 

 submitted by Elmer D. Smitb & Co.. Adrian. 

 Midi., scored as follows: Color, 3.*): form. 18; 

 stem and foliage. 18: fullness. IS: total. 80. 



At Clilcago, October 24, Antigone, white, in- 

 curved, submlttefl by Ciias. 11. Totty, Madison. 

 N. J., scored as f(iHow!» on the commercial scale: 

 Color. 1«; form. 10: fullness, 8: stem. 12; foli- 

 age, 12: substance, 12; slxe, S: total, 78. 



At Chicago. O'-tober 24, yellow seedling, in- 

 curved, sulmiitted by Chas. H. Totty, Madioon, 

 N. J., scored as follows on the commercial scale: 

 Color. I'f, form, 10; fuUuess, 8; stem, 13; 

 foliage, 12; substance, 13; size, 9; total, 80. 



Chas. W. Johnson, Sec'y, 



the steamer Rotterdam, which reache i 

 New York October 26, were as foUowi,: 



Consignee. CaBe» 



Schwake, C, & Co i,-, 



Langeler. H. ! r- 



Merchants' Despatch Transportation Co 37 



Hampton, J. W.. Jr., & Co o 



Lunham & Moore 45, 



Goldenberg, A ;■,-, 



RSIker, A., & Sons 101 



Smith, 0. P ;jo 



Darrow, H. P 43 



OMterbrldge, A. E., & Co < 



Sheldon, G. W., & Co r, 



.Vmerican Express Co 55. 



Total I 4G» 



HONORABLE MENTION. 



Not a few subscribers save them- 

 selves the bother of annual renewal by 

 sending The Review $2, $3, or some- 

 times $5, instead of the dollar-bill that 

 insures fifty-two visits of the paper. 

 Among those who have this week en- 

 rolled themselves for more than one 

 year in advance are: 



FIVE YEARS. 



Burgevln's Sons, Valentin^ Kingston. N. Y. 



TWO YEARS. 



Moore. Fred G.. Bed Hook, N. Y. 

 Collins. George. Grand Rapids, Mich. 



The Review stops coming when the 



subscription runs out. The new green 



notice with the last copy tells the 



story; no bills are run up; no duns 



sent, 



HIOH COSTS ON IMPORTS. 



Importers who received consignments 

 of goods this week on the Noordyk 

 from Rotterdam have unexpected heavy 

 charges to meet on shipments from 

 Germany. The German goods, it is 

 said, were shipped in July, but, with 

 the breaking out of the war, were held 

 up at Bremen and Hamburg. 



The added costs that consignees must 

 pay are on a fifty per cent increase in 

 freight rates, storage, fire insurance,^ 

 war risk, and for transfer from the 

 German ports to Rotterdam. As freight 

 charges are based on metric tons, the 

 per cent of added cost falls heaviest on 

 lower priced merchandise. 



The general effect of the higher cost? 

 imposed as a result of the war is in 

 providing greater protection for domes- 

 tic manufactures than ever was af- 

 forded by any tariff schedules, and the 

 deduction is that, notwithstanding for- 

 eign countries may be in position to 

 sell in United States markets, it will 

 be diflScult to compete, under the pres- 

 ent costs of ocean transportation, and 

 that, therefore, there should result a 

 stimulus to American manufactures. 



MORE PLANTS FROM ROTTERDAM. 



The shipment of plants from the 

 port of Rotterdam continues, though 

 not so strongly as before. The con- 

 signments which arrived last week on 



CHICAGO. 



The Market. 



Conditions have not been favorablo 

 during the week since last report, bu' 

 there is, nevertheless, a much mor 

 cheerful atmosphere in the market. 

 Business is improving. After one or 

 two frosty nights the weather har 

 again been unseasonably warm, witl 

 bright sun, keeping the market heavih 

 loaded in most lines. It has been too 

 fine outdoors for people to crave flower; 

 for the house. An enormous business 

 has been done somewhere, as immense 

 quantities of stock are received an( 

 cleared daily. The retail stores say 

 there is nothing special doing, but the 

 smaller retailers, who can do business 

 when prices are low, are buying big 

 quantities of stock, especially mums. 



The supply of roses is not large. 



