38 



The Florists' Revidv 



NOVEMBBB 5, 1914. 



TRY A CARTON 



AMERICAN OAK SHRUBS 



Natural Prasarved 

 Firaproof 



(In Cartons) 



The new foliage for wreaths. Rarlaads and designs-rich coloring— very hardy. 



Prepared in Natural Green, Cherry Red and Golden Brown, 



NATURAL PRESERVED LyCOPOdiUHl EVERLASTING 



(BOUQUET QREEN) 



Something new that lends itself readily to the ingenuity of the up-to-date Florist for 

 making Wreaths, Roping, Garlands, etc. It is a light green color and is unexcelled 

 for Basket work as a substitute for Sea Moss. 



CYCAS LEAVES RUSCUS MAGNOLIA LEAVES AMERICAN OAK S^iAYS PARISIAN FERNS 



For the ttame of your jobber and 50 cents In stamps we wNI send you by 

 Pares! Po»t I lb. Lycopodium and samples of Oak, Ruscua. Fatisiaa Ferns, etc. 



Sailing Agant for 



OVE GN ATT. Hammond. Ind. /^C^'AD ffdCTM17D 

 Proparor of Natural Foliages iJ l3 L^ /\ It. LtEi i O i 1^ 1!« I\. y 



319-321 W. Randolph Straat 

 CHICAGO 



Mention The RcTJew when yon write. 



lowe'en. There was a big shock of 

 corn at one side and a pumpkin man 

 in the center, making a good Hallow- 

 e'en effect. 



E. A. Humfeld reports business as 

 good, but he is having trouble with 

 the glass in his houses. The grease 

 that settles from the smoke is not easy 

 to clean off and has to be washed too 

 often to make a large place desirable 

 where he is located. W. J. B. 



ROCHESTER, N. Y. 



The Market. 



The first snow of the season fell on 

 Monday night, October 26, with a low 

 temperature; consequently most of the 

 outdoor stock was frozen. Trade was 

 quiet for the greater part of the week, 

 but it is hoped that these conditions 

 will not last long. The quiet season 

 has provided every chance to get ready 

 for the busy season and all are ex- 

 pecting a good rush for Thanksgiving 

 and Christmas. Several parties were 

 held on Hallowe'en, causing an extra 

 call for yellow mums and pompons. 



Some fine mums are to be seen in 

 many varieties. Among the best sellers 

 are Chrysolora, Halliday, Pacific Su- 

 preme, Polly Rose, Touset and Ivory. 

 The yellows moved faster than the 

 whites last week. Artemisias sold well 

 last week. The receipts of roses are 

 not so large as heretofore, but the 

 quality continues to keep up well. 

 Beauties are selling slowly, though they 

 are fine stock. Easter lilies are abun- 

 ' dant. Valley is not overplentiful, but 

 serves the demand. Cattleyas have been 

 plentiful, but there is little call for 

 them just now. Violets are moving 

 better, now that the cold weather is 

 with us. Some good tuberoses are seen 

 in most stores and are used a great deal 

 in design work. Carnations are scarce. 

 Two weeks ago there was a serious 

 glut of them; now we almost beg for 

 them. Asparagus plumosus and Spren- 

 geri, leucothoe leaves and dagger ferns 

 are sufficient for all demands. 



Various Notes. 



Among the out-of-town callers last 

 week was M. Ford, of Baumann & 

 Co., Chicago. 



Hallowe'en window displays were a 

 great attraction to the public last 

 week. J. B. Keller Sons had a fine 

 window decoration, consisting of a 

 shock of corn stalks and seven or eight 

 large pumpkins, with faces carved on 

 the pumpkins and electric lights placed 



Domestic Baskets 



NOW IN GREATER DEMAND FOR '- 



The Fall Season 



C 



e. 



Mall us youf order early. We have a 

 complete stock for present delivery, 

 and will endeavor to supply your 

 wants promptly at all times. 



If you have not previously done so, 

 this is a favorable time to try out our 

 baskets. They are very attractive 

 and will increase your sales. 



NO CHANGE IN OUR PRICES 



The Madison Basket 



craft Co. Madison, Lake Co., 



inside. Large yellow mums in vases 

 added to the display. 



The Rochester Floral Co. had a dain- 

 tily arranged window. A bundle of corn 

 stalks was placed at the side, and 

 streamers of yellow baby ribbon were 

 attached to pretty vases and baskets 

 of yellow flowers. 



H. E. Bates is away on a business 

 trip, visiting Pittsburgh, Pa., and 

 neighboring towns. 



H. E. Wilson's window display in- 

 cluded autumn foliage and yellow pom- 

 pons, artistically arranged. An im- 



Prepared Magnolia Leaves 



Beat Quality. Oreen, Brown or Red. About 1000 

 leaves to a box. All leave* are good medium alee. 

 They are bound to please you. 



10 Boxes (or more) per box, at $1.26 



25 Boxes (or more) per twx, at 1.20 



60 Boxes (or more) per box, at 1.15 



(Special low prices on large qnantltles.) 

 Will send samples on request. 



GEO. H. ANbERMUEUCR, Wholesale Florist 



1 384 Pln» 8tr»»t. hT. LOMIB. MO. 



mense pumpkin with a carved face was 

 filled prettily with pompons, Chrysolora 



