40 



The Florists' Review 



NOVEMBEB i, 1914. 



11 



PAGES OF BETAILEBS' CABDS 



THIS department for the cards of 

 Leading Betail Florists — those flo- 

 rists who have the facilities for filling 

 the orders sent them by other florists — 

 has made possible the recent 

 rapid development of this 

 branch of the business, a 

 branch of the trade now estab- 

 lished for all time and so helpful that 

 its volume will keep on increasing for 

 many years. 



Are you sending and receiving your 

 share of these orders? You caji send 

 your share (and make 20 per cent profit 

 without effort) if you let your custom- 

 ers know you can perform this service 

 for them. To receive your share — ^well, 

 The Bevlew's department for Betailers' 

 cards remains the one way of getting 

 prompt action on the order in hand. 



To be represented costs only 70 cents 

 per week on a yearly order. This is for 

 one-inch space. Other spaces in propor- 

 tion. 



Why not send your order today — ^now 

 — before you forget it? 



ALL COyMUNICATIONS (MOULD •! ADOKtSMD TO TM> n>M 



HENNfV PCNN 



>-ONa DI«TANCI AND LOCAL 



838 



phoncs aS9 Font Hill 

 2832 



MtHBCM* mr Tnb riomSTs T« m — i n otLtvtNv Ass » 



WILLIAM PENr* 



Cadlk AODnift*. 

 PENFLO 



FLOwmft bVLIVflllD To All PAWrt of TMt WOUkftt 



BOSTON, August 31, 1914. 



Florists' Publishing Co., 

 Chicago, 111, 



Gentlefflen:* 



We have been making a careful study of results 

 obtained through our various advertising medlunse, and, 

 among the trade papers, we have found that we are obtain- 

 ing the best results from the florists' Review. 



During the Convention In Boston, many vlsltore 

 who came to our booth to inspect our advertising display 

 mentioned the fact that they have seen a great deal of (.? 

 o\ir advertising In the Florists' Review. 



After careful investigation we are satisfied * 

 that yours Is the leading Trade Paper and-that the best 

 results from advertising may be obtained by using its 

 columns . 



Yours very truly, 



Penn the Florist, 



Diet H8R/D 



tne Fioriei^^p^ 



W. & T. CASS, Florists 



GENEVA, N.Y. 



Telegraph Orders Promptly Filled 

 in Western New York. 



FLOWERS delivered promptly in 

 Buffalo, Niagara Falls, East Aurora, 

 Lockport, Tonawanda, Lancaster and 

 other Western New 

 York cities and 

 towns. 



304 Main Street 

 BUFFALO, N.Y. 



S. A. ANDERSON 



440 Main St., BUITAIO, N. Y. 



Andenon service means frpsh, sturdy stook. 

 and prompt deliverips in Buffalo. Lockiiort, 

 Niagara Falls and Western New York. 



MEMBEB OF THE F1/>RI^TS' TELEGRAPH DELIVEBY 



CLARK, I LORIST, iS4 Wafhiurton Ave, 

 Member Florists' lelegrraph Delivery. 

 Orders for Northeastern PennBylvania fl'Ied 

 promptly. Dsual dlBConnt. Both phunea No. S454r 



l^m SCHULTHEIS, FLORIST 



SCRANTON, PA 



Write, Phone or Wire 



61 a Linden Street, 



Al r Alt il V and VICINITY 

 ULLAHj Ha I ■ UcwcHyn, norist 



Our M«tte: "Business on 

 the aauare or no business." 



MAKTn AIP M T massmann. 



nUHltL/Ull, [!• J. Le«llnff RortBt 

 Ail Order* Promptly Attended to 



L. D. Phone No. 43d 



CORNELL UNIVERSITY 



Telegraph Orders a Specialty. 

 THE tlilLSIDC FLORAL SHOP, ITHACA. N. Y. 



BOSTON. 



The Market. 



With the exception of October 30 

 and 31, when the markets cleaned up 

 a trifle better, business has not shown 

 any improvement. The Michigan-Har- 

 vard football game and Hallowe'en 

 made the demand a little better at the 

 close of last week, but the present 

 week opens under depressing condi- 

 tions. 



Chrysanthemums have reached their 

 flood tide; the early varieties are prac- 

 tically over. Ivory, Bonnaffon, Eaton 

 and other second early and late sorts 

 are now in season. Bonnaffon remains 

 wonderfully popular and sells better 

 than any other variety. A few good 

 flowers nave made $3 to $4 per dozen, 

 but the general run is from $12 per 

 hundred downwards, with a heavy sur- 

 plus. Carnations show no improvement 

 in sales, although some really grand 

 blooms are coming in. Boscs are not 

 quite so abundant, but prices are low. 

 Ophelia is popular; so is Sunburst, al- 

 though it is coming in of poor color 

 now as compared with Ward. Taft, 

 Shawyer, Killarney Queen and Hadley 

 are other favorites. Prices on Beauties 

 continue extremely low. There is a 

 good sale for the little Mile. Cecile 

 Brunner. 



Violets are selling cheaply and 

 colder weather is needed to improve 

 their quality. Snapdragons as yet are 

 short-stemmed and not in good demand. 

 Lilies include speciosums as well as 

 longiflorums. Cornflowers and yellow 



Abaadaotiy prepared il 

 •11 times. 



Edwards Floral 

 Hall Company 



1716 radfk Ave 



ATUNTICaTY, NIWJBtSCV 



I Nurseries : Mediterranean and 

 South Carolina Avenues. 

 Member Floristo' Telegrapb Delivery Aaa'n. 



Your onlen for ATLANTIC CITY, N. J. 



will be caraffuliy filled b> 



1808 Pacific Av«. 



Member Florists* Telegraph DoUvery. 



PHIUPS BROS., 938 Broad SL 



NEWARK, N. J. 



Artistic Floral Work and Long Stem 

 Beauties Our Specialty 



NEW JERSEY 



EDWAXD SCEEKY-rATERSON n< tUSSUC 



Member Florists' Telegraph Delivery Association 



W. p. CHAMPLINj-r.^^. 

 SCHENECTADY, N. Y. 



Pl owcra and Roral Peslgas tor AH Occ—IwM 

 CORNELL aN WBLLS COLLBQBSaait 



CENTRAL NEW YORK 0RDB<S 



Dobbs * Sob, Wbsletale asd Retail FisiMs. Aalmn,H.1i 



