'.■-{■-'■*• W"^«^' ^ 



66 





The Florists' RevlHr 



■•yv r^jT^"-^ ■'r^'*.^''''^*^'?^" 



NOVBUBBB 5, 1914, 



witli goklfisli, au island in the center 

 <UH'oiatcd with oix'liids, and water lilies 

 ill the water. Mrs. Lee, of Palo Alto, 

 was second. F. R. Mills won first for 

 the best basket and bride's and brides- 

 maid 's bouquets. 



In the commercial classes, the Lynch 

 jS'ursery Co. won eight firsts and one 

 second; the Hillsborough Nursery, six 

 firsts and four seconds; the Peninsula 

 Nursery Co., four firsts and two sec- 

 onds, and F. R. Mills, six firsts and 

 four seconds. 



U. 1j. Cioertziiain, president of the 

 society, staged a lot of cut blooms not 

 for competition. The Lj'uch Nursery 

 Co. and F. R. Mills staged two attrac- 

 tive groups of ferns and flowering 

 plants not for competition. 



Percy Filings, Sec'y. 



LOS ANGELES. 



The Market. 



A week of tropical heat, rarely en- 

 countered so late in the season, quite 

 demoralized business here. This was 

 the more to be regretted, as things were 

 moving along finely and everybody 

 thought the "'good old winter time" 

 had started. The old saying, "Never 

 whistle till you're out of the woods," 

 may be altered to read, "Keep mum 

 till the mums are gone," for we usually 

 have a slump sometime during the 

 reign of tlie "golden flower." At pres- 

 ent, however, though the weather is 

 still warm, there is a better tone to 

 business. Retailers begin to realize 

 that both Thanksgiving and Christmas 

 .axe ill the ofiing.and that there may be 

 big things happening j'et. Among th6 

 healthy signs are the arrangements 

 many of our biggest men are making 

 for forward delivery, of stock for the 

 coming season and the anxiety as to 

 whether Christmas stock is going to be 

 up to the mark or not. 



In the wholesale houses almost every- 

 thing appears to be pretty well cleared 

 up. Our biggest grower of indoor roses 

 here had not suflicient stock to spare to 

 make exhibits at local shows, while the 

 growers of outdoor roses are not able 

 to take care of their customers with 

 first-rate stock. The grower with a 

 bunch of second-rate stock and the 

 back-yard grower of mums of course 

 find business l)ad and their bitter cry 

 goes up. But, unfortunately, next year 

 they will have the same poor stock, 

 the same calamity howl and the same 

 j)es8imistic view of life generally. 

 Stock is about the same as at last writ- 

 ing, except that chrysanthemums arc 

 shortening up and dahlias are better in 

 quality and more plentiful, as the hot 

 week suited them well. 



Various Notes. 



a. M. Bridgford, of Eagle Rock, is 

 a quality seeker in everything pertain- 

 ing to the cut flower business. His 

 Dutch bulb plantings this year are not 

 of the usual stereotyped varieties, but 

 the best that the market affords, and it 

 looks as though there w^ere a few sur- 

 jtrises due next season for the better 

 class of retailers who handle his out- 

 put. 



O. C. Saakes has got tired of other 

 people building around him and muss- 

 ing up the sidewalk, and so has gone 

 into the building game himself. He 

 evidently believes that the wise men 

 come from the east — also the flower 

 buvers — and from now on the latch 

 ptring will be out where the sun rises. 



ROOTED CARNATION CUTTINGS-NOW READY 



Per 100 1000 



White Enchantreas $2.25 fvO.OO 



White Wonder 2.25 JuOO 



LUrht Pink Enchantrets 2.25 2000 



Rose-pink Enchantress 2.26 2000 



Dorothy Gordon 2 26 20.00 



Washington 2.26 2000 



Mrs. 0. W. Ward 2.25 20.00 



Per too 1(J00 



BeftCOD, l-ed 12.20 $20.00 



VKtorr.rvd 220 2000 



O^mfort. red 2.20 20.00 



St^lcholM, red 2 20 20.00 



B«nora. Tiurlemfed 2.20 2*ioo 



Sfdorado. yeliov 2.20 20.(» 



FI£LD-GKOWN CARNATION PLA.NTS. W« 11111 hare a large stock of all the above rarleties. 



First-class stock, at fp.OO per V 0. 



Boaton Ferns , O-lnob. $i.00 per doi.: 6-lncb, | 6.00 per dot. 



IVhltniaiii Ferns 5-lnoh, 400 per doe.; 6-lnch. 6.i0perdoc. 



Roosevelt Perns S-lnob, 4 00 per doe : 6-lncb, GOOperdoz. 



Roosevelt Ferns 1-lnch, 9.00 per doz.; Slnch, 12.00 per doz. 



Roosevelt Ferns 10-incb, $1.60 eaclt 



Asparasns Sprenseri i-lncb. $1.76 per doz.; 6-lncb, $ 2 40 per doz. 



Asparasrns Sprenceri '. 0-lncb, $4.00 per doz ; 30.(10 per lOO 



Asparacus Sprencerl lO-lnch, $1.>6 each 



Ferns are all finished plants, pot-grown, and beautlN- The abore prices Include packing to reach 

 70U in (rood condition. Correspondence solicitedt 



BASSETT'S FLORAL GARDENS, B. S. Basfett. Prop. LOOMIS. OAL. 



aE 



H. N. GAGE CO., Inc 



S3ej4 So. Broadway, LQS ANGELES, CAL. 

 WHOLESALE FLORISTS .*^ V. ' NURSERYMEN 



Possibly he has other reasons for alter- 

 ing his store front, as he does not 

 usually leap in the dark. 



H. N. Gage still looks prosperous and 

 the store is a busy place these days. 

 His automobile appears to be making 

 pretty frequent trips to Montebello — 

 where the flowers grow. He does not 

 take all the credit either, but declares 

 that much of the success of the Mon- 

 tebello nursery is due to the skillful 

 work put in by his brother. 



Fred Sperrj' has been on the sick list, 

 but is around again, attending to busi- 

 ness in Ills "usual" qTiieti-fore«f«l-w»yi 

 "Quality counts," is Mr. Sperry's 

 motto and he believes in having his 

 customers satisfied. 



Smith & Dieterich report a much 

 larger share of transient trade than 

 they expected in their new store at 

 Seventh and Figueroa streets. Her- 

 vey Lindley, their capable manager 

 here, says they have a number of good 

 weddings booked for November, and at 

 the time of my visit funeral work was 

 plentiful. 



At Wolfskins' & Morris Golden- 

 son's the state of the workroom around 

 midday is usually an index to the work 

 done and it is not always tidy. But 

 John Gordon does not usually look glum 

 because there is a muss on the floor, 

 and, seeing his usually pleasant face 

 eloneated when I called. I had to get 

 at the reason, which was that Morris 

 had related a Scotch story that John 

 couldn't cap with a Hebrew one. 



S. Murata & Co. have placed a new 

 delivery car in service, to take care of 

 their increasing city trade. A busier 

 place than this store would be hard to 

 find these days, extra helj) having been 

 taken on to cope with the work. 



Howard & Smith are making a big 

 bid for retail business at the store at 

 Ninth and Olive streets. While the 

 florists' end is always kept in full 

 front, this energetic firm is also push- 

 ing seeds and bulbs strongly, with a 

 stock that is fine in every particular. 



Mrs. Leon De Staute signalized their 

 return from the war zone in Europe by 

 presenting to her husband a fine boy 

 October 2/). Both mother and child are 

 doing well in the Montebello hospital. 



Earl E. Sidebottom, of the legal and 

 land departments of the Germain Seed 

 & Plant Co., was passing the cigars Oc- 

 tober 27 and receiving congratulations 

 on the firrival of a sou. Mr. Marks, 



FERNS FOR FERN DISHES 



in il>4-in. pots $4.60 per 100 



rUNUU OBCONICA (Riudirfer Stnii) 



8H-in. pots S 6.00 per 100 



4 -In. pots 16.00perl00 



Kantias in all sizes. 



Naphrolepis in all varieties and sizes 



ASPLENIUM NIDUS AVIS 

 (Bird's N*at Farn) 



4-in. pots S 6.00 per dozen 



|rin. pots 9 CO per dozen 



Q-in. pots 15.00 per dozen 



Also larger sizes. 



AHANTUN CUNEATUN lOENBECUI ud 

 AMANTUN TRIUFDH 



2^-in. pots $ 7.50 per 100 



4 -in. pots IS.OOperlOO 



Write for Wholesale Price List. 



H. PLATH, THE FERNERIES 



Lawrence and Winnipec Aves. 

 P. O. Station 'X" 



SAN FRANCISCO, CAL. 



•m r 



Mention The Bsrlew when yoa writs. 



BULBS, CAUFORNIA-GRQWN 



Freesia Purity (true). Daffodils, Poeticys Nar- 

 cissus, Oesneriana Tulips, Early-flowerinc 

 (Baby) Gladiolus and others, Spanish Iris.Ixias, 

 etc. Splendid Quality. Best varieties. Prices 

 reasonable. 



I get repeat orders for my bulbs, seasqn after 

 season, from well satisfied customers irhom I 

 have supplied in preyious seasons. 



Write for Price Ust. 



C. EADEN LILLE 



WMttals nertet asd Ink Irswtr UMJi 



Mention The ReTlew when yon 



■X 



wrt\|. 



America Gladioli 



Can furnish America Gladiolus bulbs at 



any time from now on. 



Get our prices. 



Currier Bulb Co. 



WMesale Growers SEABRIOHT, CAL. 



Mention The Review when yon write. 



L. A. FLORAL CO. 



F. SPERRY. Manager 



WHOLESALE FLORIST 



112 Winston St., Us Angeles, Ctl. 



Mention T^ R«t1sw wbea yw writs. 



