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14 



The Weekly Florists' Review* 



May 18, 1911. 



For Decoration Day 



, i " We expect to have the largest supply of seasonable stock we ever handled. A good variety 

 of flowers to select from. We want particularly to call your attention to our stock of 



13 ^ CDC i^^^ SUPPLY OP ROSES WILL EXCEED THAT of LAST YEAR ) O 1^ C C C 

 iV " ^ C ^ tin QUALITY and QUANTITY. GOOD VALUE IN ALL GRADES) Iv" O C ^ 



PEONIES CARNATIONS 



When you buy our Peonies you have the assurance you You know the quality of our stock, so do not hesitate to 



are buying the best in the market. let us supply you again. 



For Quotations our Special Prloe list tvIU be maUed to you on request 



The Leo Niessen Co. 



Wholesale riorlsts 



1209 Arch St. n Philadelphia 



Open from 7 a. m. to 8 p. m. 



I| 



Mention The Review when you write. 



PHILADELFHIA. 



The Bising Eastern Market. 



There are two points that stand 

 out clearly in the cut flower situation 

 for the week ending May 17: Mothers' 

 day and the rose crop. Mothers' day 

 was more generally observed, both in 

 and out of town, than last year. Its 

 observance was shown in the heavy 

 demand for white carnations that 

 forced the price up to 4 cents, 5 cents, 

 6 cents and, in a few instances, for un- 

 usually fine stock, 8 cents, carrying off 

 everything obtainable. Some of the re- 

 tail stores kept open Sunday, May 14, 

 to meet the demand. Other flowers 

 were affected. Gardenias were taken 

 in place of white carnations at $6 per 

 hundred, making a good substitute. 

 White roses were also used. When 

 white carnations ran short, colored car- 

 nations sold well, but not at an ad- 

 vance. The prices realized on colored 

 stock were about half those on white, 

 while the average price was not one- 

 half, indicating slower sales. 



The rose crop is now at its height 

 with many of the {powers. The supply 

 is so large that, in "spite of a good de- 

 mand for the season, and in spite of 

 extraordinary efforts to dispose of the 

 flowers, they accumulate. Beauties are 

 abundant. They are sold in large num- 

 bers at prices that are fair for the 

 season. The better grades of the other 

 varieties are sold; carefully selected 

 roses are sold in small, and occasionally 

 in large, quantities at excellent prices. 

 When open, old, unselected, they are 

 sold at prices that seem low even to 

 those accustomed to low prices- 

 Taken all in all the market for the 

 current week is fully up to the average 

 of mid-May; probably it is a little 

 ahead of the average. White peonies 

 have maSe their appearance fresh from 

 the sunny south. Blue cornflowers, 

 bluets they are called, are here, too. 

 Sweet peas of the summer sorts from 

 outdoors, where drought is unknown, 

 lead their jaded winter-blooming rivalsj 

 Cattleyas and valley have slipped back 

 to the rear of the stage for the time- 

 being. White lilac has withdrawn alto- 

 gether, promising to reappear next week 



NENORIAL DAY FLOWERS 



^Everybody wants flowers for Memorial Day — something 

 showy and something cheap. We can offer you just what 



you want in white and colored f lowers. 



CARNATIONS 



Colored and white in quantity 



PEONIES 



Red, white and pink 



SNAPDRAGON 



White and yellow 



LUPINES 



Lavender, white and purple 



ROSES 



Red, white and pink 



EASTER LILIES 



And all seasonable stock 



BERGER BROS. 



Wholesale Florists 



1305 Filbert Street, Philadelphia, Pa. 



Mention The Review when you write. 



when the outdoor crop is harvested. 

 The proud gardenia is content to be 

 understudy for the white carnation, ex- 

 cept in rare instances where selected 

 gardenias are wanted by some fastidi- 

 ous flower lover. Callas have had their 

 day. Easter lilies are still a burden 

 to the wholesalers. Snapdragons are 

 cheap indeed, except the fancy pink. 

 Asparagus, smilax and ferns are m^re 

 active. 



Down at Mrs. Smith's. 



When J. Otto Thilow, chairman of 

 the essay committee, rose in response 

 to the president's call for his report at 

 the May meeting, everyone turned ex- 

 pectantly. "Mrs. Sarlh I. Smith will 

 tell us about violets and carnations at 

 the June meeting," he said; "how to 

 grow them and various other matters of 

 interest relating to then^^^ .Here was 



WILLIAM B. LAKE 



Distributor of " Superior " 



Ribbons, Specialties 



2t3S N. SM St, rUhWiUi, Ft. 



Mention The Review when you write 



an event of promise. When Mrs. Da- 

 mon Y. Kilgore first entered the legal 

 profession the papers were full of it; 

 the matter was discussed pro and con; 

 Mrs. Kilgore was besieged by would-be 

 interviewers, while all the lawyers of 

 distinction were urged to express their 

 opinions on the opening of VLib new 

 field for the fair sex. Mr. Thilow 's 

 words suggested the similarity of the 

 positions occupied by Mrs. Smith and 

 Mrs. Kilgore, the one toward flowers. 



