20 



The Weekly Florists^ Review. 



M.vv 18, 1911. 



MEMORIAL DAY WINDOWS. 



To Move the Stock on Hand. 



What :iri\ one doalci' shall exliihit to 

 aitract trado for :M(Miiorial dav cini be 

 decided by no one but hiiiiscli', for lii- 

 window display should consist lar;icl\- 

 of the stock he expects to sell in (piaii- 

 tity. This. to<,u^ther with tlu' purpose of 

 ivcepintr his establislinieat in a favor 

 al)le li<;ht Ixd'ore the jiublic is the 

 object of wimlow displays. 



AVliat do I want to construct with this 

 certain stock so ;is to attract the most 

 notii-o? That is the (jui-stiou, not "Can 

 I do it?" Xever admit tliat wealw 

 luieed ]irop()sition. Whether there is a 

 way to do it. or wlu^thcr anxbody elsi' 

 has done it. arc> not pertinent (|Ue^ti(iiis. 

 Seize the i}ispiration ;iiid liiid oi' in\ciit 

 a way to carry it out. 



Avoid the funere.al asjiect to any <lt'r 

 oration for ]\Temofial day. We .-nc now- 

 far enonrjli away from tii.at sad time In 

 rejoice in the benefits whih> we si;;h at 

 the bloody price. Let our enddems be 

 those of triuin]di. reali/in<r that th(^ 

 dead yet sjieak and lixc in tluMi' deeds. 



Some Appropriate Arrangements. 



Here are soTne sii;,''<;'estions that may 

 b(> ntili/ed with whate\"ei settiiij^ of 

 jilants you use to ])nsh sah's for .Memo 

 rial day: 



lieniove the lu^id from a lari^'e drum. 

 Fill with tloweis and inennt in a tield 

 of hloomin<i ^rlants with a bai i^^ruuml 

 of flu or drajiery. 



inscribe on a lar<;e lloral sci'oli s(jnu' 

 quotation from the enmncipation ]iroc 

 lamation. Throw a V)rokeii (ha in oxer 

 the lower end of the si-roll. Ijoan 

 a mnsket against it and s(d in a ]>at(di 

 of blooming ]dants and ferns. 



Erect as a nionuTiieiit a larj^e broken 

 column frame. In jilace of the ortliodox 

 garland, dra]ic a sillc flag, caught in 



place with a iaiot of jasmines. Across 

 the base, at the front, jilace a large 

 piih)\v with an ajipioiiriatt^ inscription 

 or the dates, Isdl-l!)]]. P,ank at tiie 

 rear with a wealth of bright blooming 

 plants. 



If ;i stulfed e;igli^ can be borrowed for 

 tlie occ;i'-ion. mount it o\'er a gorgeous 

 (ield of bloonnng jilants, and from its 

 beaiv' to eaidi siile throw ;i ]iennant of 

 I'ed. Avhite and blue, after tlie design 

 en eur coins. 



Something in Motion. 



Sonietliing in motion is always at- 

 tractive. Mount a good sized ilag on a 

 stal'f among jilants and ilowers. m'ar the 

 center of the window. Fi'Oin ii jioint 

 near a front corner of the window, 

 concealed b\' a bushy greup of jilaids, 

 set the (lag in motion and keep it 

 w;i\ing by an electric fan. 



While it is sonu'what expensiNC. a 

 ll.ag of Ilowers makes an ;ittr;icti\ •' 

 displa\- ]iiece. Make a rip]de 1'roui 

 tin' to]) to the lower edge; if well exe 

 cuted it is (piite graceful. A setting 

 of white blooming ]i]ants or an alla;reen 

 liacl<ground will inak(,' the best de\(d- 

 o]ier I'or su<di a ]iiec(\ 



.\n immense shield will be fonnil an 

 attr:ic1i\(' |iiece. It should be made 

 solid., distinct as to the c(dor stripes 

 !ind clear as to outline. Mount it oxer 

 an ar(diway, the columns of whi(di are 

 ii.-inked liiyli with light colored ilowers. 

 suidi as lilies, gladioli or irises. 



Gertrude I'lair. 



A REFRIGERATED WINDOW. 



.\rtilicial refrigeration jireservcs the 

 sto( k used in the wijulow disjilay of the 

 .Mpha Floral Co., at Kansas City. In 

 the illustration of the ^Memorial day 

 wimlow on this page of The l^eview the 

 frost -encrusted coils are to be s(H'n at 

 the Itd't. Of course, the dis|)lay space is 



enclosed at the back and both ends, so 

 that the window is reall.v a big ice-box 

 — exccid for the light, ilowers keep as 

 well in it as in any cool room. This 

 is !i great advantage and a money- 

 saver, for a sjiecial display will stand 

 much longer than it will in the ordinary 

 window ami, when there is no special 

 decoration on, the public can be given 

 the impression that a large stock is on 

 hand without incurring au excessive 

 loss (d' Ilowers. 



TWO TIMELY WINDOWS. 



l\epro<lnci'd on these jiages are two 

 last season's ^Nfenajrial day wimlow 

 dis|days, oiu' by W. J. Palmer tV: Won, 

 FulValo. and one ])y the Alpha Floral 

 ( o.. Kansas ('it.\'. Those who have tried 

 s|iecial window arrangenn'nts for spe- 

 cial events say that they hiive au ad- 

 \(Mtising value fully eipi.al to the cost. 

 The money outlay on special windows 

 need not greatl.v exceed the sum ex- 

 lH'nde(l on the njdxeep of the ordinar.v 

 run of lloi-ists' window displays- — but 

 the thought and work are vastly great- 

 er; thiit is vvliv so few make use of this 

 uu'ans of attracting extra attention. 

 In Unffalo Mr. Palmer has made quite 

 a feature of his timel.x' wiiulow displays, 

 a ^(lod share of the year jdctnring bc- 

 himl Ids y)lat(> glass some event at the 

 Tncnnent occu]i.\ing a large place in the 

 iidiids of the ])eople. Santa Clans, the 

 I log show, the automobile show. Labpr 

 <lay, \'alentine's, the comet — thev all 

 alfonl an idea the Palmer decorator 

 wori-;s out in flowers. So frequent and 

 so g(»oil are these special winclows that 

 peoid»> [)assing by almost always turn 

 to look for the latest. 



I'aiu ity of ideas and pressure of time 

 are the two great difficulties to be 

 surmounted bv om^ who undertakes to 

 kee|> up a s(>ries of specdal windows, 

 but Memorial dav is ono. of the easiest 



Memorial Day Display in a Kansas City Window Enclosed and Artificially Refrigerated, " 



