20 



The Weekly Florists' Review. 



Mat 18. 1911. 



MEMOEIAL DAY WINDOWS. 



To Move the Stock on Hand. 



What any one dealer shall exhibit to 

 attract trade for Memorial day can be 

 decided by no one but himself, for his 

 window display should consist largely 

 of the stock he expects to sell in quan- 

 tity. This, together with the purpose of 

 keeping his establishment in a favor- 

 able light before the public, is the 

 object of window displays. 



What do I want to construct with this 

 certain stock so as to attract the most 

 notice? That is the question, not "Can 

 I do it?" Never admit that weak- 

 kneed proposition. Whether there is a 

 way to do it, or whether anybody else 

 has done it, are not pertinent questions. 

 Seize the inspiration and find or invent 

 a way to carry it out. 



Avoid the funereal aspect to any dec- 

 oration for Memorial day. We are now 

 far enough away from that sad time to 

 rejoice in the benefits while we sigh at 

 the bloody price. Let our emblems be 

 those of triumph, realizing that the 

 dead yet speak and. live in their deeds. 



Some Appropriate Arrangements. 



Here are some suggestions that may 

 be utilized with whatever setting of 

 plants you use to push sales for Memo- 

 rial day: 



Remove the head from a large drum. 

 Fill with flowers and mount in a field 

 of blooming plants with a background 

 of flag drapery. 



Inscribe on a large floral scroll some 

 quotation from the emancipation proc- 

 lamation. Throw a broken chain over 

 the lower end of the scroll. Lean 

 a musket against it and set in a patch 

 of blooming plants and ferns. 



Erect as a monument a large broken 

 column frame. In place of the orthodox 

 garland, drape a silk flag, caught in 



place with a knot of jasmines. Across 

 the base, at the front, place a large 

 pillow with an appropriate inscription 

 or the dates, 1861-1911. Bank at the 

 rear with a wealth of bright blooming 

 plants. 



If a stuffed eagle can be borrowed for 

 the occasion, mount it over a gorgeous 

 field of blooming plants, and from its 

 beak to each side throw a pennant of 

 red, white and blue, after the design 

 on our coins. 



Something in Motion. 



Something in motion is always at- 

 tractive. Mount a good sized flag on a 

 staff among plants and flowers, near the 

 center of the window. From a point 

 near a front corner of the window, 

 concealed by a bushy group of plants, 

 set the flag in motion and keep it 

 waving by an electric fan. 



While it is somewhat expensive, a 

 flag of flowers makes an attractive 

 display piece. Make a ripple from 

 the top to the lower edge; if well exe- 

 cuted it is quite graceful. A setting 

 of white blooming plants or an all-green 

 background will make the best devel- 

 oper for such a piece. 



An immense shield will be found an 

 attractive piece. It should be made 

 solid, distinct as to the color stripes 

 and clear as to outline. Mount it over 

 an archway, the columns of which are 

 banked high with light colored flowers, 

 such as lilies, gladioli or irises. 



Gertrude Blair. 



A EEFEIGERATED WINDOW. 



Artificial refrigeration preserves the 

 stock used in the window display of the 

 Alpha Floral Co., at Kansas City. In 

 the illustration of the Memorial day 

 window on this page of The Ecview the 

 frost-encrusted coils are to be seen at 

 the left. Of course, the display space is 



enclosed at the back and both ends, so 

 that the window is really a big ice-box 

 — except for the light, flowers keep as 

 well in it as in any cool room. This 

 is a great advantage and a money- 

 saver, for a special display will stand 

 much longer than it will in the ordinary 

 window and, when there is no special 

 decoration on, the public can be given 

 the impression that a large stock is on 

 hand without incurring an excessive 

 loss of flowers. 



TWO TIMELY WINDOWS. 



Eeprodueed on these pages are two 

 last season's Memorial day window 

 displays, one by W. J. Palmer & Son, 

 Buffalo, and one by the Alpha Floral 

 Co., Kansas City. Those who have tried 

 special window arrangements for spe- 

 cial events say that they have an ad- 

 vertising value fully equal to the cost. 

 The money outlay on special windows 

 need not greatly exceed the sum ex- 

 pended on the upkeep of the ordinary 

 run of florists' window displays — but 

 the thought and work are vastly great- 

 er; that is why so few make use of this 

 means of attracting extra attention. 

 In Buffalo Mr. Palmer has made quite 

 a feature of his timely window displays, 

 a good share of the year picturing be- 

 hind his plate glass some event at the 

 moment occupying a large place in the 

 minds of the people. Santa Clans, the 

 dog show, the automobile show, Labor 

 day, Valentine's, the comet — they all 

 afford an idea the Palmer decorator 

 works out in flowers. So frequent and 

 so good are these special windows that 

 people passing by almost always turn 

 to look for the latest. 



Paucity of ideas and pressure of time 

 are the two great difficulties to be 

 surmounted by one who undertakes to 

 keep up a series of special windows, 

 but Memorial day is one of the easiest 



Memorial Day Display in a Kansas City W^indow Enclosed and Artificially Refrigerated. ' 



