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24 



The Weekly Florists' Review. 



THE FLORISTS' REVffiW 



G. L. GRANT, Editor and Mamaoeb. 



PCBUSHED KVEBT TBURSDAT BT 



THE FLORISTS' PUBLISHING CO. 



030-560 Caxton Building, 



508 South I>earborn St., CbicaKO. 



Telephone, Harbison 5429. 



&coibtebbd cable addbs88. flobvibw. ohioaoo 



New York Office: 



Borough Park Brooklyn, N . Y. 



J. Austin Shaw, Manager. 



Subscription price, 11.00 a year. 

 To Europe, $2.60. 



To Canada. $2.00 



Only 



Advertlsiner rates quoted upon request, 

 strictly trade advei°tl8in(; accepted. 



AdvertiseiueDts must reach us by 6 p. m. Tuesday, 

 to Insure Insertion In the Issue of that week. 



Entered as second class matter December 3, 1897, 

 at the post-office at Chicago, III., under the act of 

 March 3,Cl879. 



This p^per Is a meml>er of the Chicago Trade 

 Press Association. 



INDEX TO ADVERTISEBS, PAGE 98. 



CONTENTS 



The Retail Florist 11 



— Co-operative Publicity 11 



— Cards In the Cars (illus.) 11 



— Planning the Decoration 11 



— A Plea for Fathers' Day 12 



Bedding Out 13 



Carrying Over Plants 13 



Itoseii 14 



— KiUarney Sports 14 



Grower and Coumlsslon Man (Illus. I 14 



Pansles for Christmas 14 



Cut Worms and Sow Bugs 14 



The Water Garden 14 



Freesla Purity (Illus.) 15 



Stem-rot of Centaureas 15 



Seasonable Suggestions 16 



— AUamanda WUUamsil 1(5 



— Polnsettlas 16 



— Gardenias 16 



— Left-over Azaleas 18 



The Murphy Building (Illus.) 16 



— A Cincinnati Florist's Building (Illus.) 17 



Carnations 17 



— The Use of Old Soil 17 



— Cultural Notes 17 



Impressions of America 18 



— G. Prickett 18 



— John S. Gunn 18 



— J. Brown 18 



White Fly 19 



Bluedorn's Azalea (illus. ) 10 



New York 20 



Montgomery, .\la ■ 20 



Dayton, O : . 20 



Providence 21 



Boston 21 



Peonv Kxhibition i:2 



Prizes for Gladioli ?2 



Hvdrangeas Did Not Flower 28 



Obituary 23 



— Fred U. Mntliisoii (portrait) 23 



— Lloyd G. Blick 23 



— Eggert Nagel (portrait) 2."! 



— Arthur W. Lemke •■ . 23 



— John Wolf 23 



American Peony Society 24 



Name of Shrub 24 



Chicago 24 



St. Louis w 



Yonkers, N. Y 20 



Philadelphia ;.'•' 



Cincinnati 88 



New Orleans •'*> 



Steamer SailingH 



Seed Trade News ,44 



—w The .Seed SoHson Soutli -•-• 



— A Fair Year '. . . 48 



— Bulb Business Booming 4» 



— I mports f>0 



— Adulterated Seed Report ■"•0 



— Seed Trade Convention 50 



— Catalogues Received 51 



Pacific Coast 56 



— Victoria, B C • 56 



— San Francisco ^S 



— Portland, Ore 5. 



Vegetable Forcing oT 



— Vegetable Markets •_>' 



— Cucumbers and Melons 57 



Nursery News ^ 



— Convention Program 5H 



— Imports of Nursery Stock 60 



— Reappralsemerfts 60 



Cleveland <;j 



Southington, Conn ''4 



EvaiisviUe, Ind Jig 



Stamford, Conn ''8 



Detroit l» 



Pittsburg. Pa ™ 



Baltimore 'j. 



Greenliouse Heating ^' 



— Installing New Piping , 86 



Milwaukee ^ 



Meriden. Conn "v 



Kalispell, Mont 90 



Boundbrook. N. .1 ™ 



New Castle. Ind "f 



Rochester. N. T »* 



Cleveland "» 



seKiy 



May 26, 1911. 



SPECIAL NOTICE 



Men^rial Day, a legal holi- 

 day, tBis year falls on Tues- 

 day, the busiest day of the 

 week in The Review office, 

 and the day on nrhich adver- 

 tising forms close. 



Advertisers and correspon- 

 dents are urged to mail mat- 

 ter for next ^reek 



ONE DAY EARLIER THAN USUAL 



SuiIElT OV AICKICAN FLOBISTS. 



Incoriwrated by Act of Congress, March 4, '01. 



OflBcers tor 1911: Prosident. George Asnms. 

 Chicago; vice-president, K. Vincent, Jr., White 

 Marsh, Md.; secretary, H. B. Dorner, Urbana, 

 III.; treasurer, W. F. Kasting, Buffalo, N. Y. 



Annual convention, Baitlmoi-e. Md.. August IB 

 to 18, 1911. 



RESULTS. 



We give them. You get them. 

 We both have them. 



Again last week the classified plant 

 advertisements in The Review broke all 

 previous records — almost thirty-six col- 

 umns of them. This business comes to 

 The Review practically without solicita- 

 tion, simply because many hundreds of 

 florists who have tried it have found it 

 pays, usually out of all proportion to the 

 small cost. 



The hot weather, which was genera? 

 last week over the northern part of the 

 United States, from the Rockies to the 

 Atlantic, did the cut flower industry a 

 vast amount of damage. But in the 

 wholesale cut flower business there fre- 

 quently are compensations — the destruc- 

 tion of stock gives additional value to 

 that which is left. 



A GOOD many shrewd observers are ac- 

 customed to judge newspapers by the 

 amount of Help and Situation Wanteil 

 and For Sale advertising carried. The 

 paper that carries the 'bulk of this class 

 of business invariably is the best in its 

 field. Incidentally, take a look at this 

 department in The Review. It is grow- 

 ing fully as fast as any other section of 

 the paper. 



AMERICAN PEONY SOCIETY. 



The next meeting of the American 

 Peony Society will be held at Horti- 

 cultural hall, Broad street, Philadelphia, 

 Wednesday and Thursday, June 14 and 

 1.5, 1911. A. H. Fewkes, Sec'y. 



UnoflScial advices from Philadelphia 

 are to the effect that the hot weather 

 has necessitated a change of date to 

 Thursday and Friday, June 8 and 9. 



NAME OF SHBUB. 



A tree and shrub agent has been sell- 

 ing what he calls "gustifolia" in my 

 neighborhood. I do not find it cata- 

 logued by any of the firms with which 

 I deal. What is it and where can it 

 be purchased! W. C. 



Most of the trfl^«»nd shrub salesmen 

 who canvass from nodse to house know 

 little about the names of plants. They 

 usually carry a goodly number of cheap 

 colored chromos to advertise their goods 



by, but my experience has been that 

 not one in twenty makes any pretense 

 to horticultural training, and when they 

 try to sell " gustif olias " we must be 

 charitableland assume that they mean 

 angustifolia, which is a secon^flMy name 

 to quite a number of plants. * do not 

 know of any gustifolia and doubt 

 whether it exists outside the iijiagina- 

 tion of your salesman. I do not like 

 to be hard on these salesmen, as we 

 know they sell large qiiantities of goods 

 which would otherwise be destroyed, 

 and induce many a householder to buy 

 goods which in not a few cases improve 

 their home surroundings. I do wish, 

 however, that the average salesman 

 were more of a horticulturist, both for 

 the purchaser's sake and for the credit 

 of the profession. C. W. 



CHICAGO. 



The Oreat Central Maxket. 



- When things are not going well, it is 

 quite the custom to characterize condi- 

 tions as ' ' the worst ever. ' ' There is, 

 however, general agreement that the 

 week of May 14 to 20 was at least as 

 bad as this market ever has expe- 

 rienced. The temperature for several 

 days ran from 90 to 92 degrees, some- 

 thing entirely unprecedented for the 

 middle of May. The result was .to 

 bring in an enormous quantity of 

 flowers, to deprive the greater part of 

 the receipts of the quality necessary to 

 salability, while at the same time the 

 legitimate demand was reduced. The 

 result was that it became impossible to 

 sell the receipts at any price; the waste 

 was enormous, and it included almost 

 every variety of flower. The situation 

 was particularly unpleasant because a 

 great deal of sorting was necessary to 

 get out the stock that would stand 

 shipping, and prices on the selected 

 flowers were out of proportion to what 

 could be obtained for the remainder. 

 The farther apart the prices are, for 

 the best grade and the lowest grade, 

 the more difliculties there are for both 

 wholesaler and retailer. 



While all flowers suffered in quality, 

 nothing felt the extreme heat as did 

 the sweet peas. These had been fine 

 and readily salable, but the heat cooked 

 them to the point where the greater 

 part of the receipts in some houses 

 went into the waste, simply too poor to 

 be ysable at any price. The worst fea- 

 ture is that the growers say the vines 

 have been irreparably injured. Beauties 

 also had been of extra good quality, but 

 quickly took on the midsummer hue 

 and size. Other roses stood the heat 

 better, but thrips reveled in it and 

 many of the flowers show the marks. 

 Of course, the greater part of the re- 

 ceipts were soft and open. Carnations 

 became soft and sleepy, and there were 

 more complaints from customers than 

 have been received in months. The 

 heat wave about finished off the iris 

 and it also brought the last of the out- 

 door bulb stock and lilac, except per- 

 haps for some small lots yet to come 

 from the north. Cattleyas, valley, lilies 

 and, indeed, everything else shared in 

 the general condition. 



This week, with several days of rain 

 and cooler temperature, finds the mar- 

 ket on the upgrade. Beauties have be- 

 come good property once more, the sup- 

 ply having been reduced to the point 

 where buyers are not critical of qual- 

 ity. Killarney and Richmond, if good. 



