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80 



The Weekly Florists' Review. 



Hat 26. 1911. 



We expect to have the largest supply of seasonable stock we ever handled. A good variety 

 of flowers to select from. We want particularly to call your attention to our stock of 



13 f\ C. C C> i^^^ SUPPLY OP ROSES WILL EXCEED THAT of LAST YEAR I 

 fV " ^ E ^ tin QUALITY and QUANTITY 



ROSES 



GOOD VALUE IN ALL QRADBSJ 



CARNATIONS 



You know the quality of our stock, so do not hesitate to 

 let us supply you again. 



For Quotations our Special Price list wUl be mailed to you ob request 



PEONIES 



When you buy our Peonies you have the assurance you 

 are buying the best in the market. 



Hi^ Leo Niessen Co, 



Wholesale Florists 



1209 Arch St. n Philadelphia 



Open trom 7 a. m. to 8 p. m. 



Mention The Review when you write. 



before in that section of the tulip family. 

 Members are looking forward to a 

 good time at a clam bake to be held 



shortly at Eye. 



H. M. B. 



PHILADELPHIA. 



The Rising Eastern Market. 



Tiie real market today is found in the 

 hundreds of greenhouses around the city, 

 where plants are grown for beautifying 

 the homes of the people. These green- 

 houses see a tremendous business daily, 

 in all kinds of flowering and foliage 

 plants that thrive outdoors in sun or 

 shade. To correctly report the plant 

 business is particularly diflBcult, owing to 

 the numerous marts. Reports from a 

 number of these plant growers indicate 

 an extremely activeN demand that is a: 

 least equal and in many cases far ahead 

 of previous seasons. Prices vary less than 

 one would suppose from the widely scat- 

 tered and numerous centers of activity. 

 In a general way these prices are well 

 maintained, though the margin is small, 

 requiring quick sales and small loss to 

 secure profit. 



The feature of the cut flower market 

 is the arrival of Pseonia festiva maxima. 

 This means that the finest white peony 

 has come; better still, that there will bo 

 peonies for Memorial day. While the 

 weather has been unseasonably hot, it is 

 improbable that the bulk of the peonies 

 will be in by May 30. A number of 

 large growers in and about Philadelphia 

 say that their peonies will not be in time. 

 Outside of the arrival of peonies and of 

 the first and welcome outdoor sweet peas, 

 the market is featureless. The intensely 

 hot weather has brought entirely too 

 many flowers into the city and, what is 

 far worse, the heat has spoiled many of 

 them. Carnations and sweet peas wilJ 

 not keep, excepting those of fine quality. 

 Roses are small and fly open easily, and 

 so on all through the list. This means 

 that the flowers of quality that reach 

 the market in the proper condition of de- 

 velopment have an immense advantage; 

 with them the business is done. They 

 bring excellent prices for the season of 

 the year, and are in demand. The rest 

 of the flowers are jobbed off for any- 

 thing they will bring. 



PEONIES 



and CARNATIONS 



FOR MEMORIAL DAY 



pDIM/^PTQM We expect to have a large crop of the eensa- 



tional glowing^ pink rose PRINCETON next 



month. It has the beautiful color unmatched among roses. 



BERGER BROS. 



Wholesale Florists '^^^^\ 



1305 Filbert Street, Philadelphia, Pa. 



Mention The Review when you write. 



V 



Carnations of quality are about the 

 best flowers on the list; there was an 

 excellent demand for them several days 

 during the week ending May 24, and 

 they have realized better prices than 

 could be expected, season and weather 

 conditions considered. 



Outdoor sweet peas, and a late crop of 

 summer varieties grown indoors, have 

 such an advantage over the winter-bloom- 

 ing varieties that the latter are almost 

 unnoticed. The return of hot weather 

 has brought the Beauty into popular 

 favor again as the best rose;. Beauties are 

 selling well at fair prices, though ot 

 course they must have quality to sell. 

 The other roses sell cheaply, and there 

 are entirely too many good pink for 

 the demand, while Richmond is not es- 

 pecially wanted. The shorter grades of 

 white roses and of Kaiserin average bet- 

 ter prices than short colored roses. Cat- 



WILLIAM B. LAKE 



Distributor of " Superior " 



Ribbons, Specialties 



2SS8 N. SM St. rUMdrkn, ta. 



Mention The Review when you writ e 



tleyas are in strong supply, with no spe- 

 cial demand. Easter lilies have short- 

 ened and are Selling rather better. Callas 

 are about done. Hardy ferns are the 

 most active greens on the list. Outdoor 

 valley is over. Southern peonies are 

 nearly done. 



The New Sign of the Rose. 



The Sign of the Rose has become' fa- 

 miliar to florists all over the country in 

 the imique and artistic floral arrange- 



