90 



The Weekly Florists' Review. 



June 1, 1911. 



THE FLORISTS' REVffiW 



G. L. GRANT, Editoh and Manaoke. 



PUBU8HED EVERY THURSDAY BY 



The FLORISTS' PUBLISHINO.Cp^ 



630-560 Caxton BuildinK, 



508 South Dearborn St., Chicago. 



Telephone, Harbison 5429. . hi 



tBVIBW, OHIOAOO 



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BXOIBTKBKD CABLE ASDB1CS8, 



,1 New Y 



Bofough Park.., 



'•', J.Austin 



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fooWyn, K. Y. 



!^A0EB. 



Snbecrlption price, (1.00 a year. To Canada. $2.00 

 To Europe, $2J50. 



AdTertislnijr rates quoted upon request. Only 

 strictly trade advei-tislDK accepted. 



Advertisements must reach us by 5 p. m. Tuesday, 

 to insure Insertion in tlie issue of that week. 



Entered as second class matter December 8, 1897. 

 at the post-office at Cbicago, III., under the act of 

 March 3, 1879. 



This paper is a member of the Chicago Trade 

 Press Association. 



INDEX TO ADVERTISERS, PAGE M. 



CONTENTS 



The Rptatl Florist 



— As Others .See It (iUus.) 9 



— Applied Principles 9 



— Retail Mail Orders (iUus.) 10 



— The Bride's Bouquet (IUus.) 10 



More About Fathers' Day 10 



Calot's Duchesse 11 



Kenlia Belmoreana (IUus.) 11 



Lillum Candldum 11 



Seasnnable Suggestions 12 



— Cyclamens 12 



— Cinerarias 12 



— Antirrhinums 12 



— Callas 12 



— Nerines 12 



— Show Pelargoniums 12 



— Summer Lilies 12 



Oertiniums 12 



— Geranium Seedlings ' 12 



Roses l.S 



— Klllarney Roses 13 



Ericas l.S 



Impressions of America l.S 



— By L. M. Graves l.S 



The Boskoop Exhibition (IUus.) 14 



At the Arnold Arhoretnm 14 



Society of American Florists "OS 



Mack Richmond (portrait) l."* 



Hardy Perennials . . . , 16 



Best Wishes Follow Rowe (lllns.) 16 



What Flower Denotes Justice? 17 



Sarcoxle Peonies (illus. ) 17 



Boston IH 



New York 18 



Obituary 19 



— Lemuel Ball 19 



— Charles Armitsge 19 



— I.lo.vd G. Blick 19 



— John G. Forbes. Sr 19 



Lilies for Christmas 19 



Heat Hurts Business 20 



Bulletin on .«iweet Peas 20 



Chicago 20 



Pjilladelphia 20 



Narcissi Not Flowering .30 



Pittsburg .'?2 



Denver 34 



Steamer Sailings 38 



Seed Trade News 40 



— Seed Growing in Denmark (illus.) 41 



— Imjiorts of Seeds 42 



— Imports 42 



— The Season in Germany 42 



— Eastern Peas sre Late 44 



— Autos Aid Canners 44 



— Catalogues Received 4.^ 



St. Louis 4.'? 



Pacific Coast 54 



— Taeoma. Wash .54 



— Portland. Ore .54 



— San p'ranelscn .54 



Vegetable Forcing 5.5 



— Lettuce In New Mexico .55 



— Maggots on Cucumbers ,5.5 



Nursery News .56 



— Aphis on Cottonwood Tree .56 



— Exports of Nursery Stock .57 



— ^ Juniper Tips Dying .57 



Columbus. O .58 



Rochester 60 



Toronto 04 



Evansvllle. Ind 66 



Narcissus FIv 70 



Greenhou.'se Heating 82 



— With 4-Inch Pipe 82 



— In Central Texas 82 



— Piping In Virginia 83 



Providence 84 



New Haven, Conn 86 



Reading. I'a 86 



Baltimore 88 



Westerly. R. 1 90 



Cut Stocks Keeping Poorly 90 



Indianapolis 02 



Thk I^cvixw sends Scott's Sloristi 

 Manual jfostpaid for $5. 



i'* 



SOCIETY OF AHEBICAM FLORISTS. 



Incorporated by Act of Congress, March 4, 1901. 



OlHcers for 1911: President, Cieorge Asnuis. Chi- 

 cago; vice-president, K. Vincent, Jr., White Marsh, 

 Md.; secretary, H. B. Dorner, Urbana, III.; treas- 

 urer, W. F. Kasting, Buffalo, N. Y. 



Annual convention, Baltimore, Md., August H to 

 18 191L 



in 



^Results bring adverlkingr . 

 The Review brings resulti|l 



The affiuai Temple show i^'IW'ield 

 London May 23 to 25. The Britishers in- 

 sist that this beats our Boston National 

 Flower Show. 



Express rates are high and they must 

 eventually come down — but reduction 

 won't amount to much until it is made 

 illegal for a railroad to own stock in an 

 express company. 



The United States Census Bureau now 

 has in course of compilation the statis- 

 tics of florists and nurseries collected in 

 connection with the thirteenth census 

 of agriculture, but the figures will not be 

 ready for publication for some little 

 time. J 



^ Lewis P. L«st)Olhe*Minneapolis frott^ 

 proof plant box m^, has a unique let- 

 terhead. It consists of fodr pages, the 

 usual letterhead size. The front page 

 is printed and used for the letter, the 

 other three pages being printed to cata- 

 logue his line. 



The party of British horticultural 

 traders who visited America at the time 

 of the Boston flower show held a reunion 

 in London May 24, during the Temple 

 show, with a considerable attendance of 

 others in the trade to listen to the dis- 

 cussion of things American. 



J. A. Valentine, Denver, has just is- 

 sued p booklet entitled "The New Home 

 of the Park Floral Co." It is well 

 printed and tells its story so well and in 

 so few words that every copy sent out 

 is pretty sure to be read through. There 

 are, in addition to the printer's decora- 

 tions, nine handsome illustrations, seven 

 reproductions of photographs and two 

 of water colors, the latter in colors. Such 

 advertising efforts cannot but build up 

 the business in the interest of which they 

 are distributed. 



HEAT HURTS BUSINESS. 



The heat wave which traversed the 

 country from west to east last week 

 caused a loss of many thousands of dol- 

 lars to the trade. The east was for- 

 tunate that the heat wave did not ar- 

 rive until after the bulk of the Memo- 

 rial day business had been done, but 

 in the Mississippi valley the crest of 

 the hot weather came just before the 

 shipping had to be done, doing much 

 damage to the quality of all stock and 

 reducing its selling value. Many flo- 

 rists were compelled to call on whole- 

 sale markets, for the reason that their 

 own stock was so poor that they did not 

 wish to offer it to their customers, but 

 the wholesale markets were in the same 

 predicament; there was an abundance 

 of stock, but it was so poor that it was 

 offered only because there was nothing 

 better. As always in such cases, car- 

 nations, usually the most popular flower 

 made the most trouble. Carnations sim- 

 ply will not ship under such conditions 

 as prevailed. The peony came to the 

 rescue. Not only were large quantities 

 in cold storage at various points, but 

 stock was brought into the market for 

 Memorial day which ordinarily is not 

 ready to cut until well along in June. 



In many cases peonies were the finest 

 flowers available, and, if such were pos- 

 sible, this Memorial day has added to 

 the^pi^tUlarity of the,peony. 



BULLETIN ON SWEET PEAS. ., 



The first report of the cooperative 

 work between the National Street Pea 

 SoCltty a»d the Horticyltural Depart- 

 Went of ojIfne^UniverBity is being pub- 

 Hshed a^R mWetj yu of ^he Cornell Ex- 

 periment Station, ^it is jvm off the 

 press and may be secured by all resi- 

 aents of New York staffe- interested in 

 sweet pea culture, and by non-residents 

 who are members of the National Sweet 

 Pea Society. The secretary of this so- 

 ciety is Harry A. Bunyard, care of Ar- 

 thur T. Boddington, 342 West Four- 

 teenth street. New York city. 



This first bulletin contains mainly the 

 results of fall and spring planting tests, 

 in addition to a thorough study of the 

 forcing or winter-flowering type of 

 sweet peas. The department of horti- 

 culture has been studying these types 

 under glass for the last two seasons, and 

 this bulletin contains the results of this 

 study. The bulletin has been prepared 

 by Prof. John Craig and A. C. Beal, of 

 the department of horticulture. 



CHICAOO. 



t 



The Oreat Central Market. 



Date. This Year. Last Year. 



May 22 68° 78* 



May 23 72° 69* 



May 24 77° 67° 



May 25 94* 57° 



May 26 94° 67° 



May 27 93° 68° 



May 28 78° 77° 



May 20 63° 70° 



These were the ofiicial temperatures 

 in the shade in the weather man's aery; 

 on the street level and in the green- 

 houses last week's temperature was far 

 higher. It not only broke all records 

 for heat in May, but it tells the story 

 of the Decoration day business. The 

 success of what otherwise would un- 

 doubtedly have been the biggest flower 

 holiday the middle west ever has known 

 was spoiled simply by the fact that the 

 unprecedented heat made the stock too 

 poor to ship with satisfaction. Orders 

 were endless— the demand was enormous 

 — and there was an abundance of stock, 

 such as it was. All the factor&'in the 

 least under control had been so handled 

 as to provide tlie basis for a wonderful 

 business. Only the weather was at 

 fault. 



The usual number of advance orders 

 had been booked and the shipping be- 

 gan heavily as early as May 27, when 

 the wholesalers found themselves con- 

 fronted with the most diflicult problem 

 in years. Three days of midsummer 

 heat, when temperatures ran far above 

 100 degrees in the greenhouses, had de- 

 prived all stock of the quality usually 

 to be expected at the season. Carna- 

 tions were more seriously affected than 

 other flowers, but everything was soft. 

 The wholesalers knew perfectly well 

 that the stock could not be expected to 

 carry long distances and arrive in first- 

 class shape. On the other hand, to fail 

 to ship was to impose certain disap- 

 pointment upon their customers. The 

 shipper was literally between the devil 

 and the deep sea; whatever he did was 

 sure to be wrong. Quite a number of 

 the wholesalers put the proposition up 

 to their customers by letter or by wire. 

 The same condition disturbed the busi- 

 ness of May 28, which had been ex- 



